The growing popularity of consumption and creation of audiovisual content that began with YouTube decades ago, has managed to reach its highest point since the arrival of TikTok , which has completely revolutionized this type of platform, through short videos that have the possibility of earning money through them to benefit from this social network and over time, to be able to live from the creation of content.
In addition to the infinity of funny short videos within the platform, the main reason why TikTok has found great popularity among audiences of all ages is due to the ease of use that it has on all its platforms. With this article, we hope to help you make that process easier by teaching you everything you need to know about the ‘Pin Up’ feature on TikTok and how to do it on the Android or iOS App.
What is ‘Pin Up’ on TikTok and How to Do it on the Android or iOS App?
Index( )
- How do comments that are pinned on TikTok videos work?
- What are the advantages of using anchored comments on your videos?
- Send your audience to another address on the internet
- Create an endless circle of attention
- Improve your retention statistics
- How to pin a comment on a video on your TikTok account?
- What is the correct way to unpin a comment from your TikTok?
How do comments that are pinned on TikTok videos work?
The ‘Pin Up’ feature in TikTok is an internal tool within the app that allows you to pin a comment as the first within the comments section. So that this is always the first to be displayed within said section, regardless of the date on which it was written or the number of reactions that the comment has had. Therefore, pinning a comment on TikTok is a recommended feature with multiple benefits.
Through the anchored comments, you also have the possibility to mention someone in a TikTok video indirectly without the need to use your account to make the mention, and by highlighting said comment you can establish communication with other users , so that they watch your videos if they are mentioned in it or simply to talk to them for any reason.
What are the advantages of using anchored comments on your videos?
One of the main reasons why pinned comments on TikTok videos is one of the most popular features in the app, is due to the multiple benefits it offers to improve account performance and increase interaction between users, helping you meet your goals within the application more efficiently. Among the main advantages of using anchored comments, we can highlight the following.
Send your audience to another address on the internet
Although in the description of a video you can add an external link to send the audience to another address on the internet, more and more users ignore the description section and prefer to go directly to the comments section of a video . Therefore, it is necessary to take advantage of the tools that TikTok puts at hand to increase the traffic of the rest of the videos in your account, anchoring their link in a comment.
As the traffic of your videos increases with the pinned comments, your follower base will also increase , making your profile increasingly popular within the TikTok community worldwide or within the city where you live. Therefore, you will have available the possibility of advertising with other brands or businesses, to benefit financially through generating content.
Create an endless circle of attention
Through the ‘Pin Up’ feature to pin a comment on a TikTok video, you can focus your audience’s attention on an exact moment in the video. Since, as you may have observed in any other video from a content creator, there is always a user highlighting the exact minute or second of the video where something happens that has completely captured their attention.
You can select the comment that best suits your needs and preferences to highlight it within the comments section, in such a way that after watching the video and viewing the comments, a user watches the video again to better detail it thanks to the highlighted comment. . Therefore, thanks to featured comments you can increase the interactions your videos receive.
Improve your retention statistics
The better the pinned comment, the greater the possibility of extending the time spent on the video, which can help you improve your retention statistics within the platform. And at the same time, the greater the number of interactions the highlighted comment has, the platform’s algorithm can determine your video as interesting content , to show it in recommended videos to other users.
As your retention statistics improve, there is a greater chance that your content will appear in the TikTok browser as content suggested to other users, which means more traffic to both your account and your videos , fulfilling then with the aim of increasing your popularity within the platform, so that you can meet your established goals.
Another way in which you can improve your retention statistics by using pinned comments on a video is by selecting one that works as a warning or reminder about the video content , or to include information about the channel content in general to welcome you back. new followers. You must remember that such comments must be respectful, otherwise you may violate the TikTok community guidelines and be suspended.
How to pin a comment on a video on your TikTok account?
- Open the TikTok mobile application to log in or enter your personal account, by pressing the application icon on the home screen of the Android or iOS mobile.
- Within the home feed of the application, check the ‘Me’ optionto enter the Profile section, where you will have to click on the video where the comment to be posted is located.
- Then select on the comments icon, located on the right side of the screen. Now locate the comment you want to pinand press on it for 2 seconds.
- In this way, a drop-down menu will open with 4 available options, in which you must click on the ‘Anchor comment’ optionand this will be placed first automatically.
What is the correct way to unpin a comment from your TikTok?
- Enter your personal TikTok account and then enter the Profile section, by checking the ‘Me’ section that appears on the toolbar.
- Locate the video where the comment is and tap on it to open it. Then, find the comment that is pinned and hold on it for 2 seconds.
- Finally, a drop-down menu will open with several options, where you must check the ‘Unpin comment’ optionand TikTok will automatically remove it to place it with the rest of the normal comments.