In a world as complex, changing and volatile as that of business, the company with the best strategy will have the best opportunity to lead the market. But do you really know what the main purposes of planning are in an organization ? In this article we will tell you all about it.
If you are the owner of a company, or part of the board of directors, surely you want your business to meet its goals efficiently, maintaining harmony with customers and the environment. To do this, you must invest a great amount of time and effort in supervising all the tasks.
What are the Main Purposes of Planning in an Organization?
But to have tasks to monitor, there must first be a strategic, tactical and operational planning that serves as a guide to know if the company is on track to meet its objectives. In the next sections we will tell you what planning is and what is its purpose in the administration of a company.
Index( )
- What is planning in an organization?
- What are the main purposes of planning?
What is planning in an organization?
Planning or planning can be defined in multiple ways. It is, without a doubt, the first step in any administrative process , since during it the objectives to be achieved with the work carried out in the company or organization will be established.
But planning isn’t just about setting goals. It also encompasses the process of choosing the most appropriate means to achieve those goals or objectives before carrying out the tasks. Thus, the goals that are proposed during planning will shape the exercise of the rest of the administrative tasks and functions.
In other words, planning consists of deciding what will be done , in what way and when, always considering the nature of the future in which the tasks will be carried out. Therefore, it is considered one of the basic elements for a successful corporate strategy .
Now that you know exactly what planning is in the administrative context of a company or organization, it is time for us to talk a little about its purposes. Do you know for what purpose a plan should be drawn up? In the next section we will explain it to you in detail.
What are the main purposes of planning?
Once you have clear the foundations of the organizational structure of your company , it is time to plan the goals you want to achieve and the strategies you will apply to achieve it. In this sense, we could summarize the main purposes of planning in an organization in three fundamental purposes .
The first purpose of careful planning is the most logical and obvious: to reduce risks. Having a plan drawn up significantly reduces the uncertainty in which negotiations could be carried out and makes it possible to be clear about the possible consequences of each action to be taken.
For this first purpose to be fully fulfilled, the company must have an intelligence system that provides it with enough information about its potential clients, its competitors, as well as its own capacity for adaptation and negotiation in the short and medium term.
The second purpose would be to guarantee the development of the organization . It is not just about having a good marketing strategy or good publicity to achieve business success . Having a plan will allow you to see how the organization grows during your tenure.
In other words, proper planning should lead to the management of the company being better and better, exceeding the expectations. This will increase the impact zone of your organization and will be at the level (or even above) its competition.
And finally, the third purpose of planning in an organization is to coordinate the efforts of all its members to achieve the desired levels of efficiency and success. For this, it is essential that each worker participates in the choice of the goals that are set for the company.
When planning is assembled from the collective conscience of the company and with all the commitment of each participant, there is an almost infallible guarantee that organizational success will be achieved. Keep in mind that a small mistake in planning can lead to catastrophic consequences.