It is possible that you are one of the few who do not know what Pinterest is and the extraordinary advantages it can offer us for our company or business. Because even if you don’t believe it these days it is more necessary for your company to be recognized and accepted and making use of this type of platform is ideal.
In this article we are going to tell you in a very didactic way, what are the advantages and disadvantages of using Pinterest for my company?
But before continuing, we are going to tell you that it is good to create an account on Pinterest , with it we will be able to show our company’s product through images. And the most remarkable thing about this platform is that we can access it through its website or through an application that we will download directly to our smartphone.
Its current boom is growing and it is a social network with a lot of preference especially in what has to do with digital marketing . But how true is this and this is one of the central reasons for the creation of this article. Show them what are the advantages and disadvantages of using Pinterest and let’s see it next.
What are the advantages and disadvantages of using Pinterest for my business?
It is true that Pinterest is a very young social network, it was just created in 2014 and does not have the popularity of other networks or direct messaging platforms such as Facebook or Instagram. At the moment it brings together an important preference and is in the order of 160 million active users and this becomes something impressive in just a few years.
Is that the so-called digital marketing is one of the ways that entrepreneurs have to show their products directly to potential customers. Free of charge , without spending on advertising, rental of physical stores, payroll among other expenses. But without forgetting that the competition is tough and your best propaganda will be to have satisfied customers with your product.
Advantages of using Pinterest
We already gave you a number of the users that are active monthly on this platform, creating images to later show it on their personal dashboard. And where the age range of the people who use it ranges between 25 and 39 years. And of them the use is generalized towards women and this perhaps is due to the type of mostly visual content .
Another factor that can help you to be inclined to use this application is its simplicity, you will not have a problem with it, its most intuitive graphical interface. Whether you use their website or mobile application. Another reason why using Pinterest is an advantage is that it greatly encourages your imagination, creativity and ingenuity.
Using this platform is a constant content creation and that leads you to live inspired and inspire others who can take you as a model. Since you are creating a brand and a personal seal. Another advantage is that you are part of a large community of entrepreneurs and creators and the platform allows you to use various tools for analyzing your company.
Disadvantages of using Pinterest
It could be said that when you use this platform, it lacks any palpable disadvantage, but it is not. Since in order to do quality work, where your visual content is remarkable, you must invest many hours of your time. And only by receiving the benefits, you will be able to know if the time invested was worth it.
It is also possible that a disadvantage is that you must be inspired all the time and you must be an idea machine. Since this is the main engine that moves your company, so as you can see, they are more pro than cons and making use of this application will help your company to show itself to be what you want every day.