When we talk about Google, we mean one of the largest and most efficient search engines that exist today. That is why content developers greatly prefer it to publicize everything they have to offer, as well as being an excellent tool for people who are dedicated to digital marketing.
Since, in Google, all kinds of ads can be made, either to benefit the largest companies or to highlight the work of people who work independently and have their own business. Likewise, Google offers us the possibility of positioning images organically, which is quite beneficial for users.
Similarly, Google can also create applications to generate money quickly and easily. So as you can see, it is a platform that lends itself to all kinds of activities in order to benefit users. So today, we will let you know everything you need regarding the ad campaigns offered by this browser.
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- What are Google ads about and what is their main function on this platform?
- What are the different types of campaigns offered by Google Ads?
What are Google ads about and what is their main function on this platform?
These are a type of advertising that is done in a totally virtual way, and serves to publicize everything that a company or an individual has to offer customers . As Google is such a large search engine, it allows the results of this type of advertising to be positioned among the first of the searches.
It should be noted that there are advertising networks belonging to the same platform as is the case with Google Ads and before Adwords. In this way, certain Google searches can be sponsored so that customers are aware of everything that the company has to offer them.
Also, this type of advertising tools are usually reflected in banners, texts or videos, which have the firm purpose of attracting customers, which can be previously chosen according to the strategic marketing purpose. So they are usually used in a large number of web pages and platforms to grow your company or brand.
It should be noted that there are also options that allow certain types of advertising to be displayed in the inboxes of various Gmail accounts . But the ads are only paid when the person decides to open them from their inbox to discover the content of the email. Therefore, it is totally possible to create Gmail ads if you wish to generate a larger audience.
What are the different types of campaigns offered by Google Ads?
One of the main options that Google offers us is to display advertising through searches made by the user on the platform. In such a way that it is possible to appear in the keywords that must be well planned in advance by the person who pays for this type of service.
On the other hand, there is also the Google Shopping option, which is mainly focused on people who have an online store. In this way, searches can be created to advertise the products offered by the store and also show the public special offers without having to set keywords as in the previous case.
Another good alternative that Google offers regarding its advertising campaigns is through videos on YouTube. In this way, videos can be uploaded through user segmentation in order to pay when the person decides to watch the advertising regarding the video for a considerable time.
It should be noted that Google uses various tools to manage its campaigns , among which are: keyword editor, Keyword Planner, Google Merchant Center, Google My Business and Google Analytics. This last option is ideal for analyzing web traffic and you can link it directly to your personal Google account in case you decide to create or open one.
In this way, you will be aware of all the details regarding the movement of users on your business page, as well as you will be able to know the amount of traffic generated through advertising campaigns carried out previously as a marketing strategy.