Distance Learning is seen as the future of education in the country. More and more people are looking for training, new qualifications and skills that put them one step ahead of the competition in the job market. Face-to-face courses have always been a great way to get exactly those extra skills, but more and more, online courses are grabbing that market share.
The number of students enrolled in distance education has already reached the impressive mark of 3.8 million in Brazil, according to the MEC census . And, according to a study carried out by Sagah , the expectation is that students of distance courses will represent 51% of students in the country by 2023. Therefore, they will be a majority in relation to students in classroom courses.
If you are a manager of classroom courses, you saw that it is a great opportunity to undertake in the digital market and decided to turn your content online, just film your classes and make them available on the internet, right? Wrong! Transforming a classroom course into an online one requires study, strategic planning and a lot of dedication. But don’t panic! As complex as it may seem, placing your course on the EAD market can be essential to expand your business. In this article you can check out valuable tips to make this transition and start expanding your business right now!
If you want to go a little deeper, you can download this e-book with even more information on how to turn your face-to-face courses online and expand your business.
Face-to-face courses vs. online courses
Do they have the same value?
Unfortunately, even today, common sense believes that a face-to-face course has more value in the market than an online one. This conception is already quite outdated. Today, a diploma or certificate from an online course is of equal value to that of a face-to-face course. In addition, because of the teaching model of distance courses, a student who studied in distance learning is seen as a professional who has a lot of affinity with technology, in addition to the ability to organize and discipline for studies. This can even count points more!
If the online course is for undergraduate, graduate or other regulated by the MEC, the diploma is worth exactly the same as that of classroom education. After all, there is no discrimination in the diploma if the course is of one type or another. The same is the case with free courses . These are not regulated by the MEC, so they do not have the same validity as an undergraduate course, for example, but they are valid under current Brazilian legislation and accepted in many areas of the market – and even in some public tenders! In the same measure, the certificate of a free course taken in person or at a distance also has the same validity.
Advantages of the online course
Distance learning offers flexibility, convenience, economy and innovation . With everyday life so busy these days, an excellent advantage to consider is the fact that, by enrolling in an online course, you can make classes fit your routine, and not the other way around – which is usually the case face-to-face classes. EAD brings flexibility to the student. In addition, there is the convenience of being able to attend classes anywhere. You can train yourself without even leaving the house!
The third point concerns the economy . Most distance learning courses are cheaper than face-to-face courses and the student does not have to worry about extra expenses related to transportation and food, for example. Finally, EAD is innovation ! Highly linked to technology, the video classes present dynamic teaching and are easy to assimilate. In addition, it is very common to use extra materials such as videos – films, series – and even educational games to complement the content taught in the course.
In addition to all these advantages for the student, putting a course online brings benefits to the content creator as well. Have you thought about geographical barriers ? If you teach a course in your city, your audience is restricted to that location and surroundings. The internet allows you to overcome these limits! Putting your face-to-face course on the internet is really expanding your business to new opportunities, new audiences. You can have students from all over Brazil!
So, if you are already a manager or teacher of classroom courses and are looking to expand your business opportunities even further, turning your course online is an excellent way to do just that. To help you in this process, we prepared these tips for you to start planning this change and undertake in the digital market right now!
As we said before, turning a course online is not simply pointing the camera, recording classes and posting on the internet. It is necessary to understand that an online course has a very different focus from the face-to-face, in addition to the public that seeks to learn something on the internet also has different desires and goals.
Therefore, it is necessary to have a careful and dedicated planning to achieve the desired positive results. To do this, you need to start by analyzing the course format , its content and its audience.
An online course can be structured in several ways and this structure is all about student learning. At this point, you should analyze your cursol and see what is the best format to adapt it for e-learning.
These formats can be synchronous, asynchronous and hybrid.
In synchronous learning , teacher and student are connected at the same time. In this model, videoconferencing resources are used, for example. It is the format that most resembles classroom teaching, as teachers and students need to be online together. This is precisely why this is perhaps not the most interesting model to adopt, since what we talk about flexibility is no longer considered.
The asynchronous model does not require teachers and students to be connected at the same time, as communication between them takes place after class. Forums or blogs can be used as interactive resources, for example.
The hybrid model combines online learning with classroom learning. In addition to video classes, face-to-face meetings are also scheduled to discuss the matter, answer questions or even take tests.
These models are adopted on classic EAD Platforms , but there is also the free course model. Here, classes can be sold by subscription or on-time sale, and the student has complete freedom to attend whenever and wherever he wants. Learning is totally focused on the student and not the teacher.
To think about which of these models best translates from face-to-face to online courses, you must analyze your audience and their content.
The first step in opening any business is to understand who your audience is. For those who want to work with education, this responsibility is even greater. By teaching in the classroom, you already know the importance of communicating with your students in a language that makes sense to them. But if you are already a manager of a classroom course, this part is a little easier. What you really need to focus on is to understand the profile of an EAD student.
Think about the following questions:
- Why does a student opt for distance learning instead of a face-to-face course?
- What is the profile of this student?
- What do I want him to learn at the end of the course?
- How can I facilitate his knowledge retention?
Outlining a profile to better understand your audience, the next step is to adapt your content to it.
It is really necessary to rethink the entire content and schedule of the course. The idea is to keep the content as concise as possible. Those who teach through video lessons need to be careful with the amount of information passed on, since the student is not present in a physical classroom and it is much easier to disperse if he is at home watching a video. So, you know that content that is even cool, but it doesn’t have much to do with the rest of the course, in the online modality the ideal is to eliminate it. One of the ideas of distance education is objectivity .
Of course, there is no need to start from scratch, just adapt the content already passed in the classroom courses to the online environment. Think about dividing the modules and divide the classes into different videos. Thus, the videos will not be too long and it will be much easier for the student to revisit some content that they are interested in.
A tip: You can create collections or blocks of videos that are related to each other. This helps to visualize the course as a whole, in addition to providing yet another possibility for monetization , which we will talk about a little later.
After thinking about content and audience, it’s time to plan the recording of the lessons. To help you with this task, Samba has prepared an e-book with everything you need to know to set up a recording studio at home! You can download it here for free.
The recording time is when you will, in fact, teach your class. In classroom courses, the teacher has more freedom to play, ramble, and in general, improvise. In an online course it is very important to take care of these issues. That is why the recording part is so important, from the creation of the script, through the choice of equipment to the actual recording.
The script is one of the most important parts of your online class. Recording classes for an online course is an activity that needs a lot of discipline and planning. As we have already said, in a face-to-face course there is more room for improvisation, in online classes, not so much. Remember the importance of objectivity? The best way to record an objective lesson focused on what really needs to be done is to prepare a script . He is your greatest ally when it comes to knowing exactly what to say. The script will be your guide and will prevent you from getting lost in what you were talking about.
Making a comparison with classroom courses, the script will be your lesson plan . To build your script, think about the content passed in your classroom and select only the relevant for that video lesson, this will make videos shorter and more direct.
Choosing the right equipment is another very important step in recording your video lessons. Think of a student who is in a dark classroom, with a lot of background noise and a lot of mess scattered throughout the space. Do you think he will learn easily? The same should be considered for a video lesson. The quality of your video is essential for learning.
The only way to guarantee a good quality video is to make sure that quality is present from the moment of recording. Trying to “fix” something in the edit would hardly work.
To help choose the equipment, Samba has an article for each one, and you can check them all here:
- How to choose the ideal camera
- How to choose the ideal microphone
- Video lighting
After the recording, it’s time to put the course on the air and start selling it, after all, that’s the goal, right? So come on.
Putting the course in the air
The first thing you should be concerned with when starting to sell a course over the internet is information security. What good is all the work to transform your classroom course into online if it can be easily stolen and resold for a much lower price than yours? That’s why security is essential!
You need to put the course on the air on a platform that you are sure you don’t have to worry about piracy, after all, nobody will pay for something that they can easily find for free, right?
Studying about copyright and internet storage security is the secret to the success of your online course.
Certainly selling your product is the most important part, as it is the ultimate goal! After your investment and the work to make the course online, you really need to sell your content on video.
Monetization is the act of making money from your product, and in the case of online videos, you can choose a few different ways: Subscription or punctual . The good news is that there is no better way than the other, only one that best suits your business.
Do you want to know a secure and modern online video platform that can be the solution for expanding your online course business? Take a tour of Samba Play and see how it works! Click here or in the image below.
Finally, it’s time to publicize your course and attract new students. A good dissemination and marketing strategy will help you to ensure that always new people will know your course and, consequently, that you will always sell.
Digital marketing brings many results! You can use social networks, email base and even paid ads – Facebook Ads , for example – to generate more sales.
If you want to know a little more about digital marketing, you can download our infographic for free and learn everything about how it will help you make more money!
Converting classroom courses into an online course is not a simple task, but it can be extremely valuable for the expansion of your business. In addition to distance learning representing the future of education, online classes bring together innovation, flexibility, economics and eliminate geographical barriers. It is, in fact, the democratization of education. Now that you know how to plan to convert your face-to-face course, you are ready to start typing and take advantage of this constantly growing market!