You can make good use of your creativity with a t-shirt company, but be prepared to face the competition. There are several successful T-shirt design companies out there, you must have all the real and obscure items you need before starting your business. Evaluate your competition and the items in hand you will need to produce a line of T-shirts that appeal to your market.
The most important decision you will make when starting a T-shirt company is your specialty, or your company falls into the wider T-shirt design industry. For example, if you live in a college town or for corporations, but you live near a business center, you may specialize in creating t-shirts for sexuality and brotherhood. Evaluate your market – and your competition – and find the T-shirt style specifically for your business. Separate your T-shirt offer to stand out from the competition.
Once you’ve defined your t-shirt company’s analysis, establish the design for your t-shirt. While the design process is consistent and ongoing throughout the life of your t-shirt business, start with the basic designs that help customers understand just what kind of t-shirts your business offers. If you don’t have your own artistic background, work with a painter or graphic designer to create a line of T-shirt designs to appeal to your demographic.
Stock your t-shirt business with supplies to make your line of t-shirts. If you want to screen or print your shirts, decide: you need a screen printer or embroidery machine of your choice. You need t-shirts in a range of colors and sizes; Work with a wholesaler to get a discount for buying a bulk t-shirt. Threads and ink are the extra supplies you need to create your t-shirt line.
A marketing plan is the final piece to launching your t-shirt company. Decide how you plan to advertise and sell your t-shirts. T-shirt design shops are often online, which means that you can display your T-shirts and take orders through a reliable and secure website. Your marketing plan needs to identify advertising strategies: A website is effective even if you have a brick-and-mortar store. You can advertise in your demographic by using flyers and strategically placed ads.