The Traps of Desire (Book)

The traps of desire : How to control the irrational impulses that lead us to error. The author provides us with surprising new conclusions about human nature, which will help the reader make better decisions in their personal and work life. Dan Ariely is a professor of consumer psychology at MIT, a visiting professor at the Boston Federal Reserve Bank, and a fellow at the Institute for Advance Study at Princeton.

Summary

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  • 1 Summary
  • 2 Synopsis
  • 3 Review
  • 4 The Author
  • 5 Sources

Summary

When we make decisions we believe that we are in control and we make rational choices, but is this really so? Do we have control over our actions over how we manage our money but also our time, our energies and our affections? Why did we buy what we bought? Are we really owners of our decisions or can we be manipulated as consumers? Why does free end up being expensive? What influences whether a product seems expensive or cheap to us? Who pays with a credit card spends more? Why do we buy things we don’t need? Do brands influence our degree of satisfaction with a product? Are there more ethical thefts than others? Are we compulsive and irrational shoppers? What happens when codes of social and business behavior are mixed and confused? Why do we have the obsession of compare everything to make decisions? Do we decide the same when we are sexually aroused as when we are not? … This passionate, rigorous and entertaining book answers these and many other questions about our daily decisions as consumers and as citizens based on cutting-edge experiments carried out by the prestigious consumer psychology specialist Dan Ariely. The author provides us with new and surprising conclusions about human nature that will help the reader to make better decisions as a consumer but also in his personal, social and work life. This passionate, rigorous and entertaining book answers these and many other questions about our everyday decisions as consumers and as citizens based on cutting-edge experiments carried out by the prestigious specialist in consumer psychology Dan Ariely. The author provides us with new and surprising conclusions about human nature that will help the reader to make better decisions as a consumer but also in his personal, social and work life. This passionate, rigorous and entertaining book answers these and many other questions about our everyday decisions as consumers and as citizens based on cutting-edge experiments carried out by the prestigious specialist in consumer psychology Dan Ariely. The author provides us with new and surprising conclusions about human nature that will help the reader to make better decisions as a consumer but also in his personal, social and work life.

Synopsis

“After reading this book, you will understand the decisions you make in a totally different way” (Nicolas Negroponte). Why did we buy what we bought? Are we really owners of our decisions or can we be manipulated as consumers? Are the offers cheating? What makes a product look expensive or cheap to us? This exciting, rigorous and entertaining book answers these and many other questions about our everyday decisions, as consumers and as citizens.

Review

This is surely one of the best books on decision making, economics, psychology, and behavior published in this decade. Author Dan Ariely is a distinguished scholar, but his style is so clear, accessible, and direct that it in no way appears to be that of an academic. Although he recounts numerous experimental procedures and discoveries, he never stuns the reader with jargon or technical details. Furthermore, it offers a clear connection between the reader’s life and each explanation. The book is highly practical and the research it contains extends beyond the limits of various sciences. getAbstract believes that reading this book can help anyone make more conscious decisions, no matter what,

In this overview you will learn

  • Why people behave “predictably irrational”;
  • What may be the consequences of such behavior;
  • What you can do about your predictably irrational decision making and
  • Why you should.

The author

Daniel Ariely He was born in New York in 1968. An Israeli national, he was a soldier and had to leave because of an accident that caused him serious burns. He studied Physics and Mathematics at the Tel-Aviv University, and later Philosophy. He traveled to the United States obtaining a master’s degree in Cognitive Psychology from the University of North Carolina, obtaining a doctorate in Business from Duke University, where he has subsequently been a professor of Behavioral Economics. He is head of the eRationality research group at the Media Lab at the Massachusetts Institute of Technology. He publishes in numerous academic journals and newspapers such as The New York Times, Wall st. Journal, The New Yorker, and Scientific American, and is featured in radio and television shows on National Public Radio, CNN, and CNBC.

 

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