Zappos has become well known for its unique culture of online shoe sales. But the culture that appears to be outward is reflected in what has been built in Zappos. The company is well aware that corporate culture is one of the main keys to success, both to get the best human resources and to attract market attention.
This corporate culture is reflected from the interview on recruitment which at least weighs 50% of determining whether a candidate will be accepted or not. In the first week after recruitment, new employees will take part in training, but if after the training ends they feel that the job offered to them is not suitable, they can resign while still getting wages according to the initial agreement.
In training, new employees are instilled ten core values that are owned by Zappos. In addition, employees will receive a salary increase based on passing a skills test accompanied by an increase in ability. So that salary increases are not merely a matter of office politics. Management has indeed prepared a budget dedicated to developing employee teams and implementing a corporate promotional culture.
Zappos does provide extraordinary benefits along with a pleasant workplace and is dedicated by employees to make customers happy. This is in accordance with Zappos’ approach to company culture that when you have a good corporate culture, then automatically customer service will be great, it will also have an impact on a great brand.
The company culture has become an important thing for Zappos, so even recruiters will look for new employees who can adjust to the company culture. Zappos has promoted a culture and happy employees, which ultimately leads to happy customers.
The Ten Core Values of Zappos
Zapos translates its corporate culture into ten core values which then become the basis of everything that applies in Zapos. Starting from how HR systems and management are developed, what is the job description for all employees, the recruitment process, on-the-job training, to what happens to Zapos’ work environment in their daily lives.
Here are the top 10 company values that Zappos owns.
- Deliver WOW Through Service
- Embrace and Drive Change
- Create Fun and A Little Weirdness
- Be Adventurous, Creative, and Open-Minded
- Pursue Growth and Learning
- Build Open and Honest Relationships With Communication
- Build a Positive Team and Family Spirit
- Do More With Less
- Be Passionate and Determined
- Be Humble “
In practice, these ten core values not only shape the values shared by employees, but also Zappos visitors, customers and partners.