Business cards or business cards are not dead, nor are they near their disappearance. Believe it or not, and in the middle of 2017, business cards still matter, both for large and small businesses. You must not ignore this fact. If you don’t have one, keep reading, I’ll tell you the advantages of having one.
Do not think that it is difficult to obtain one, if you do not want to hire a designer and look for a specialized business, you can turn to a digital press with the business card printing service , some include ready-made designs.
But surely you ask yourself: ok, it is cheap, but why should I use them in my small business, what benefits does it bring me. Here we go:
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1 Business cards make you memorable
We all need to network, and when we network, it is key to leave a mark on our interlocutors and try to remember us beyond the event or meeting that we have had. The business card allows you to do this easily.
2. There are no technology problems
Today everything is digital. It is refreshing to have something physical, tactile, that reminds us that there are things that do not change, even if they have a “retro” air. A business card is the best element to avoid having any technological barrier: you can include telephone, your website and email, and now. No need to spell or try to remember your address.
3. You show your creativity and personality
Even if you use a card pre-designed by a company, the design reflects the personality of your company and your own. The colors, the card material, the fonts speak of what your company is like, and also, what you are like. No matter the bouquet, it is a key element for the first impression of your business or your personal brand.
4. It allows you to do neuromarketing
We all touch business cards. I’m not talking about the obviousness of playing, because it’s logical. I mean, we all feel and scrutinize the cards, both the front and back, and even the letters.
This custom that we have may be somewhat advantageous for us, because by putting reliefs on our cards, we managed to create a surprise effect. If you are a psychiatrist, you can put a raised brain on your entire card, underneath all the data, for example.
5. They are powerful elements in your marketing strategy
Carrying a business card is very simple: you carry it in your wallet and that’s it. You are not challenged to direct people anywhere. Your business goes in the pocket of your potential client or partner, in real time, and practically anywhere. That person carries a brief description of your business with them, and without you having to do anything but deliver it.
6. They provide an image of professionalism
It is not at all pleasant for someone to take an interest in you and your work, and get your contact information on a piece of paper that you write at that very moment. Nor should you be the only one in an event, who does not give his business card to the other attendees interested in your project. If you want to be professional, and even if your business is a blog, you must have business cards and know how to exchange it correctly .
7. You can offer exclusive content
One of my clients does something extremely original, at least for me. You have placed a QR code on each business card. That code links you to an exclusive page in your online store where you offer a 30% coupon on your first online purchase in your business.
You can offer any type of thing, and although not everyone knows how to use the QR code, this ensures that whoever gets upset receives something of value and exclusive.
The last reason I do not count because I think they are enough: they are extremely affordable: no more than fifteen euros per hundred units, it is really competitive. And without the need for a designer.