How to start your career in digital marketing?

If you are looking to enter the digital marketing industry, there is no better time to do it than right now, as the digital economy is growing ten times faster than the traditional economy. According to Gananci, these are some online marketing strategies according to your type of business.


It is no secret to anyone that digital marketing is essential for companies to survive in this technological business environment. It is also one of the most exciting, challenging, competitive and accelerated races today.

Today we have gathered the most important tips for all those who want to launch into the adventure of starting a career in digital marketing. Take note!

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I want to learn

The digital marketing industry is very competitive and growing rapidly. It is very easy for businesses to identify candidates who are eager to learn from those who are only around.

Keep in mind that this industry requires passion and a desire to succeed.

Keep updated

You need to keep up to date with the latest industry trends. To achieve this, you must follow the best digital marketing websites and influential people on social media. Don’t lose sight of anything, it evolves at the same pace as the industry.

Create a network of contacts

Surround yourself with people who are more talented than you. The people you meet will be your continual support network when you run into a problem, as well as help opening doors to opportunities you might not otherwise have found.

Attend industry meetings and conferences in your area to build relationships with others in digital marketing, and reinforce your skills through more specialized presentations and workshops.

Having personal projects

Test your own ideas and don’t just consider the opinions of industry leaders as “the only ones that count.” Not everything is black and white in digital marketing, there are also nuances.

Everyone who wants to make a living in this career should have personal projects to test theories. Experiment in multiple disciplines (SEO, social media, content marketing, etc.) and be able to take responsibility for the success or failure of a project.

Learn terminology

The marketers digital need to feel comfortable with acronyms like PPC, SEM and SEO. Otherwise it will be very clear to others that you are just a beginner who needs a lot of training.

The ability to analyze digital marketing campaigns and understand what elements work or not will depend on your ability to understand the jargon of the industry.

Build personal brand

Imagine that you are a celebrity in digital marketing but that you do not have online visibility … If you want to demonstrate to a client that you are capable of giving visibility to their company, you must first demonstrate that you have built your own personal brand.

A strong online presence could be the deciding factor between two candidates who have applied for the same position.

Be a brain

Digital marketing can be seen as something glamorous, but the truth is that it is usually more technical and targeted than everyone usually admits.

You are not going to develop single scratch websites, but you will communicate your marketing strategy to a team of developers or designers who are responsible for incorporating your recommendations.

Basic knowledge of HTML and graphic design would help you stand out among candidates with less technical knowledge.

Consider the metrics

If you want to differentiate yourself in an interview, talk about the results of the investment you made in ads for your last campaign. Keep in mind that it is very easy to talk about creative and exciting concepts that you have worked on, but the fact is that the most important thing is the money earned.

You need to understand how each marketing channel works and what the key learnings have been.

Obtain certifications

If you really want to differentiate yourself from your colleagues in the industry, completing a certified digital marketing course will go a long way.

One of the problems facing the digital marketing industry is that there are no barriers to entry, which means that anyone with a vague knowledge of terminology can earn a position with a company.


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