Sociology of culture . It is the result of the interaction of society with the environment, so it must be understood that it is constituted by the knowledge, skills and habits acquired by man as a member of a society. Culture and the environment are closely related: the first is a form of adaptation to the environment, if it is transformed or modified, culture also experiences transformations, changes or readaptations.
Summary
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- 1 Culture
- 2 Cultural Consumption
- 3 Incidence of the media
- 4 The identity
- 5 See also
- 6 Source
Culture
Culture is the result of productive and spiritual human activity and that its fundamental reproduction phases compose it: the creation and production of cultural values, their accumulation and conservation; the dissemination and / or circulation of these values and the appreciation, perception, enjoyment and / or use of these by the population.
Cultural Consumption
More than a definable term, cultural consumption is a concept that can be applied to various fields. Such are mainly:
- Products that are consumed
- The recipients of these products:
Cultural products are those that insert a copyright in a good or service offered, inserting a cultural content to be culturally consumed. In other words, a book is a clear example of this and an ornament for the home is not, since although it inserts creativity it is used as a decorative item.
By rethinking citizenship in connection with consumption and as a political strategy, a conceptual framework is sought in which the activities of cultural consumption that make up a dimension of citizenship can be considered together, and transcending the atomized treatment with which its analysis is now being renewed. . Dissatisfaction with the legal-political sense of citizenship is leading to defend the existence of a cultural citizenship, and also of a racial citizenship, another gender, another ecological, and thus it is possible to continue tearing citizenship in an infinite multiplicity of demands
Incidence of the media
Throughout history , there were revolutions in communication, each new medium provided a resource that produced important changes in the organization of society and in the transmission of culture.
The introduction of new technologies modified reading, the way of living and understanding reality and the intervention on it. It is the cultural modification introduced by the mass media that will provoke the most disparate reactions, from the most fervent enthusiasms to the most rigorous condemnations.
In contemporary societies, the importance of the mass media and in particular television is increasing. This influences the way people act or think, it manages to modify the way in which men know and understand the reality that surrounds them.
- The intensity and quality of the use of the media vary enormously, depending in particular on the country’s media infrastructure and the social, economic and cultural status of the user. In general, it can be seen that the media are used with such intensity the more developed the nation’s medial structure and the higher the cultural level of the user.
- The importance of televisionin the socialization process of children and young people and of all members of society are related to the quality of the content of the educational, informative and entertainment programs that it transmits and also of the advertisements that influence the consumption habits of the population.
- The media are an essential part of communication processes in modern societies.
- The mass media install symbolic and invisible screens that are transformed into gigantic, colorful and moving blackboards with very varied and important contents. Television is the electronic teacher of these times.
- TV is transformed from a vehicle of facts, into an apparatus for the production of facts, that is, from a mirror of reality to a producer of reality.
- The media are an essential part of the communication processes of modern societies; they provide interpretations of reality, which are internalized by their audiences.
- People can develop subjective and shared constructions of reality from what they read, hear or watch. Therefore, their personal and social behavior can be shaped in part by the interpretations provided by the media regarding social events and issues, regarding which individuals have few alternative sources of information.
The identity
Talking about “the identity of …” assumes that one thing is she and not another, that there is at least a certain degree of awareness and elaboration that this thing is itself and not another, whether it is the identity of a particular object , of a construction, a neighborhood, a style, (so that an object, a construction, a neighborhood or a style can be identified) or of the subjective identity of a person, a family , an ethnic group , a community (in a that a person, a family, an ethnic group or a community can be identified, they are not easily confused with others). So there are already a few more aspects of the identity processes at stake:
- Equalities and differences contribute to the establishment of limits.
- These equalities and differences and those limits are not always essential, stable or totally objective; the limits will almost always be relative, changing, emergent and socially constructed.
- Inside the borders or limits, not everything is homogeneous; rather, each identity, each group or each category contains as many internal and external ones that are relatively heterogeneous and provisionally divisible or unifiable among themselves.
- For different identities the limits can be more or less objective and real or more or less subjective and constructed (although constructed is not synonymous with unreal).
- Equalities and deferences are not enough or function as identity limits if they are not more or less perceived as such and as elements of continuity.
The contents and contours of identities appear as more evident (objective) and become more conscious in function, on the one hand, of concrete historical, social or natural experiences, and, on the other, of processes not only spontaneous, but manipulated, created from power relations and reinforced by the media and other channels.
