If you wonder how to set up a beauty salon, you have to read these 10 key points so you can start your own business and achieve success.
They are very interesting points, so I recommend you to be very attentive and take note.
If you doubt that you can be very successful with a business like this, look at La Coqueta Beauty Room . A beauty salon with a FanPage of more than 11,000 followers . They do know that the internet is a good means of promotion!
As this one I could show you more example, but the idea is not to fill this business article. But teach you to start a successful business.
In this article we will discuss the first key point . We will also take the opportunity to leave advice to people who have already started their business. Let’s keep going!
How to set up a beauty salon – 10 Key Points
Step 1: How is the market? – How to set up a beauty salon
The first thing we have to do is see how «Beauty» is positioned in the market. Could it be that if we set up a beauty salon we will have clients interested in visiting us?
[box] Don’t be scared, you don’t have to do a market research like big companies. Not yet! I only invite you to take a look to see if your business is impossible to bear fruit at first glance.
As I always say, it is almost impossible for someone to sell air conditioners at the North Pole. Let’s not waste time is something obvious We will not sell!
So here what we will do is nothing deep or complicated, just estimate the% success! [/ Box]
Well Inegi tells us that 8.2% of the expenditure of Mexican households is destined for personal care, that is, “Beauty.”
In this way, he shares that the beauty industry grows every year by 10%.
The truth is that every day people (much more women) invest a lot of money in their physical appearance, something that entrepreneurs should take advantage of.
For now we could say that this business is profitable. But as everywhere it is not the same. There may be places where this business is not profitable.
That is why our advice in this first step is:
[box] Study the market in the specific place where you are going to set up your beauty salon. It may be very convenient in a locality in your country, but it turns out that where you want to start your business No!
You can do survey in your locality. Take advantage of asking how many times they go to the hairdresser, how many times they do their nails, how much they invest in makeup, etc.
The important thing here is to know how many people would be possible visitors to your beauty salon and how much they would be willing to spend.
If nobody in that town is interested in investing in beauty, forget it! It is easier for you to go to another location to set up your beauty salon. Well, it is necessary to have an audience that needs our product and is willing to pay for it.
Statistics on beauty in general are very good. It’s time to study more specific in your area!
Some questions that can help you answer how to set up a beauty salon:
- How many times a month / year do you go to the hairdresser?
- Will you often do your nails? How often?
- How many times do you put on makeup in a beauty salon?
- What should a beauty salon have for you to visit?
- Don’t you like something about beauty salons?
- What prevents you from visiting a beauty salon?
- Are you interested in some type of treatment for your hair?
- How many times a month / year is a manicure and / or pericure done?
Truthfully, these are questions that let us know how often people need our services. In addition, questions 4,5 and 6 are a platform to start assembling our beauty salon, so we will consider what to place or what to remove!
So Step 1, take a sheet and paper (or a computer), and go out to meet your audience. Avoid being one of many businesses that close in less than a month for not doing a good study!
Before continuing: A Council for those who have already started their business …
There are two types of entrepreneurs. Those who undertake something they like to do, and even work in their business, and those who only like to be in charge and manage.
Both are good, however this step is important for you even if you do not have in mind to dry your hair, make up, etc. What do I mean?
That the team that works in your beauty salon should be trained to be “The best” by doing what they will do.
Maybe you have a team of fully trained professionals. However, don’t forget that nobody “knows them all . ” That is why it is important that you evaluate your employees and reinforce what you have to reinforce.
If you know a beauty salon that is very successful, go to him and see how good you can get. Maybe they have different techniques and very effective work modes that neither you nor your employees know . Most of them will be willing to teach you in exchange for a payment!
You can ignore this ..
No problem if you don’t want to invest in this. But he mentioned it because he remembers that we want to answer the question How to put a successful beauty salon? The more we know and invest in better knowledge!
Motivate your Employees …
Encourage your employees and yourself to know new things. They can organize a day and see together the new trends in beauty. A new hairstyle in another country that little is seen in your locality! Innovations in nail decoration! New hair treatments!
Not only will this teach them something new, but they can do something new and different from the competition . Something very important and valuable to survive in the market!
Now what’s next …?
So far came our first part of how to set up a beauty salon. The subject is very interesting and somewhat extensive to address only in an article.
In addition a beauty salon has many areas (makeup, hairdresser, nails, etc.). So it is important to study each one separately, so you can start your beauty salon with one of them and then as you grow you can add more.
In the continuation we will learn many things, including the following points or steps (for each area):
- 2-A necessary tool to set up our business
- 3-How not to be a common beauty salon?
- 4-You have to get the perfect customer Who is it? How to get to him?
- 5-More than a customer A friend! A brother! A son!…
- 6-Obtaining income from various sources See beyond the obvious!
- 7-I need unusual resources.
- 8-What will I do when it’s time to get down to work!
- 9-Who is my partner?
- 10-Preparing to survive economically.
Are you curious? It is very interesting! The continuation is already available, and you can enjoy it in each of the following areas:
How to Assemble a Hairdresser: My Beauty Salon – 10 Key Points (Part I)
How to Set Up My Nail Business (My Beauty Salon)
How to Start a Makeup Business with 10 Key Steps – My Beauty Salon (Part I)
Each step is vital for you to achieve the success you desire so much. Follow us on social networks so you don’t miss anything See you next time!