The logo is defined as a set of graphic elements that represent a brand. The logo must provide an identity connection between the isotype and the logo. Mostly the logo is the biggest problem for designers because they have to talk about the essence of the brand without getting too loaded with graphics. The isotype is simple.
In the event that a logo for a service company must be created, the situation may arise that the owner wants the logo to show all the functions of the business. For example: if they are an electricity company they want cables, if they are plumbing they want pipes, if they are mechanics they want cars, if they are tailors they want to put shirts. It is possible to put all these elements in a logo but it is not the right thing.
A very common case taken as an example is the Google company logo. This is only a logo that makes use of different colors allowing the representation of creativity and variety. This is an easy solution that does not necessarily involve each of the services that the company offers.
WHAT ARE ITS PARTS?
- 1Parts and Elements of a Logo
- 2Aspects that characterize a Logo
Parts and Elements of a Logo
The logo is the concept that is used colloquially to define the graphic symbol with which a company or a commercial product is identified in any private or public entity.
It is also known by the name of the logo and only refers to the verbal representation of one or different words with typographic signs, but it is not about icons or symbols, only words and typography. It has different elements and parts which are.
It is the graphic icon or visual sign with which it is related to the company. This element is used as an alternative to the logo in applications where the logo and typography may be lost.
Currently it is used as the avatar of brands in the field of social networks. There are brands such as the Apple company that only use the isotype because it is an icon that is recognized worldwide. This can only be accomplished with a huge global advertising machinery.
Typographic representation of the title of a brand. This name includes many logos of major brands such as Coca Cola, Google, Honda, Walt Disney, Toyota, among others. These brands normally use various applications in which only the typographic version of each logo is presented.
The isologist visually represents a specific brand that connects the typography and the image in a single element.
The imagotype is the visual representation of any brand that has a pictographic element along with abstract elements, text and others.
The identity encompasses each of the aspects in a visual way that are part of the brand.
It is also called an icon, it is known as the corporate image in total.
A short, easily remembered, expressive phrase that is used in political propaganda, commercial advertising and in other areas.
Aspects that characterize a Logo
- It must be visually impactful so that it is quickly and easily visible to the naked eye and easy to remember.
- The logo is timeless and unique. It sets itself apart from the competition by using a design that lasts independently over time.
- The logo adapts to different formats and scales, maintaining its essence.
- It can be easily read legibly regardless of the size in which it is used.
- Transmits important information. She talks about the good treatment the company offers its clients, the aspirations they have, among others.
- The logo differentiates one brand from another.
- Identify an institution, company, website, club, etc.