The word warning comes from the Latin ad visum , which refers to the warning that is reported to someone. This warning can be a call for action, advice or a signal, where you seek to communicate or notice something new, whether in written or oral form.
The notices have several functions, for example: some warn of any potential danger, others usually report a rule or prohibition, and others only focus on promoting the purchase of a certain product or service.
WHAT ARE ITS PARTS?
- 1Parts of the notice
- 5Call to action
Parts of the notice
It refers to the title that the ad has, which must be made with a typographic size greater than that used in the body of the ad, and at the same time, colors that can attract the attention of the viewer must be used.
This usually appears in the upper area of an ad or is usually in the middle of the ad, so that it can attract the attention of future customers.
The headings are brief, direct and manage to summarize in a few words what is announced. He always makes a promise to the reader, where he is encouraged to continue reading the rest of the ad.
It is the part of the notice that usually appears just below the headline. This is in charge of giving a much clearer and more pleasant vision of the product or service that is being sold. It is always placed next to the headline, located just below it with a lower typeface than the headline but larger than the body of the notice. This usually has a length that does not exceed that of a sentence.
Part of the notice that shows people the benefits of the product and service that is being sold, where it is presented how they can improve their lives if they agree to buy it. In this field, all the characteristics of the product or service are taken and converted into benefits. These benefits can be listed using bullets, either as a paragraph or as individual words.
The use of images is optional, since not all notices carry images, only those of products that through the photo can arouse the interest in the person to buy it, as happens with fast food products.
The image that must be used in the ads must represent the exact characteristics of those that are sold, without exaggerating any of its characteristics. At the same time it must have a scale that can be perfectly adjusted to the size of the advertisement. In some notices that do not use the product images, you choose to use the logo image of the company that produces or distributes the product or service being promoted.
Call to action
It is a phrase that is usually placed inside the ad, which calls the person to act before the purchase or acquisition of what is promoted. This part of the notice is usually displayed at the end of the ad, where you get to add a sense of urgency. This has to guide the client on the steps to take in order to contract a service or buy an item. In this, the client is usually asked to call to book an appointment, visit their website, or physically go through their site.
Part that carries all the information of the product or service that is offered, which allows the potential customer to understand all the benefits of what is sold.
It is the image that represents the company, which is part of its visual identity. This is always located so that it stands out in the notice. The logo reminds people of the name of the company, which is always associated with a certain service or product.
This is the written version of the logo, which summarizes in a few words how the company wants to be seen by consumers.