The Covid-19 pandemic has hurt smaller merchants, so many have opted for social media to promote their services and products to continue generating income even from home. With this in mind, the creators of Facebook have come up with a way to support their users, the “ Facebook Shop ” . In addition, you can work from any of the platforms to sell on Facebook Shop.
So, regardless of your budget, you can take advantage of this platform to generate income from home and even keep your small or medium business in operation, because the creation of your store will be free. The platform offers different useful complements to market, it will also be linked to other social networks; What features does Facebook Shop have and through what platforms can you sell? You will see that in this article.
On which platforms does Facebook Shop allow me to sell – WhatsApp, Instagram, Facebook …?
Facebook Shop functionalities
The creation of the store is very simple, those who have physical businesses but who due to the confinement have not been able to open, can take advantage of this platform to get started in digital commerce; you can easily customize your virtual store , with colors and designs that fit the parameters of your brand. No matter the size of your company, it is your time to start because e-commerce is booming.
You can create a catalog with what you offer through your brand, the products you have for sale, you can pay Facebook to advertise your store, you can make streaming videos through the platform and offer your products at the same time; Customers will be able to select what they want, they can also save what they want to buy in the future, like a shopping cart.
The idea of creating a virtual store is to be able to earn money, so Facebook Shop includes the option for your customers to make the payment for their purchase. Counting on the ease of payment methods . This will be stored in your buyer’s record, giving you positive ratings that benefit you when shopping at other stores ; But in what ways can you contact your customers? And from what platforms can you sell your products?
Platforms to sell on Facebook Shop
The idea is that your physical store has a reflection in the digital world and through Facebook Shop you can offer products through Instagram and even link both accounts. If your customers need your help in the process of buying and selecting products, they can contact you through Messenger, WhatsApp or Instagram DM, it all depends on the option you enable.
It is true that currently we can create pages to sell on Instagram and Facebook, but these are associated with the pages of the stores where the purchase is finally formalized. However, the idea of the company with Facebook Shop, is that the customer can make the purchase without leaving the application. In the United States, you can already take advantage of this feature of the platform.
Zuckerberg’s plans aren’t limited to Facebook, he also has an Instagram Shop . Users could make their purchases directly from the story browser, once again, without leaving the app; Users are expected to be able to offer their products also through WhatsApp; the services and functions of these platforms allow companies to reach a greater number of customers.
Although we do not know when Facebook Shop will be available to the rest of the world, it is encouraging to know that no matter how small your company or store is, you will be able to take advantage of these platforms to position yourself in the digital world and open new horizons that will allow you to continue producing.
Right now leaving the house is not an option, at least for now; So take advantage of Facebook, Instagram and WhatsApp to make your way in E-commerce and sell your products.