We already know how to start a salon business . Today we will try to know about the marketing of modern salon business . There was a time when customers would go to the salon and sit in line. There were many crowds in the salon. Serials were available after at least 1/3. But now, in this era of competition, artisans sit in the salon with expensive chairs. One of the salon owners’ worries is that the customer is less concerned. Decor, good craftsmen are all there but no customers.
Why Do Salon Business Marketing?
The main purpose of marketing any business is to promote and promote the business. In our country, marketing for salon businesses is not yet seen. But if you want to make your brand popular then there is no marketing option. Moreover, to increase the number of subscribers, marketing has to be done. Basically, if you want to get more business, increase the number of branches, then marketing for the salon is a must. And don’t talk too much about the marketing of the salon business.
Salon Business Marketing # 1 Free Wifi
This is a very simple benefit. Free WiFi can be arranged to help customers spend more time waiting for your salon service. This will keep the customer satisfied and this customer will come back to your salon service. The customer will not hesitate to wait even if there is a little serial.
Salon Business Marketing # 1 Facebook
Currently one of the marketing tools is Facebook. You can upload pictures of the interior design of your salon on your Facebook page. You can inform the customer what the benefits are. All these things will attract new customers to your salon.
# 1 Upload the picture to Instagram
Open the Instagram ID in the name of your salon and share the work of skilled craftsman. Express how they work. This will increase new customers. Another thing is to be sure to use hash tags.
# 1 Share Video
Make a new haircut style full video then make it a short 2/1 minute video and share it on Facebook and Instagram. In this age, you can do this marketing very easily, keeping in mind the demand for video.
# 1 Advance booking service
To provide customer convenience and modern services, launch advance booking services. The phone will inform when the customer arrives and leave the salon seat vacant accordingly. This will be one of the customer’s experiences and will come to your salon frequently.
Give away # 2 Discount Coupon
Give a discount coupon to a customer who is actually new to your salon. Suppose I came to your salon today and finished my work I needed. You gave a coupon on the go and it was mentioned that if I cut your hair in your salon 5 times, then you would be giving free service for the 5th time. An unimaginable offer on the back of our country. With good service and such offers, anyone is obliged to come to your salon.
# 1 Referral Discount Offer
This is one of the best offers that you will go a long way in marketing the salon business . In the context of a customer new customer can actually give you 5 to 5 percent discount. Remember, I took your salon service and you gave me a referral offer offer card, I sent one of my friends to your salon with that card and you gave him a 5% discount. Thus, I believe that you will get more customers.