Many health professionals open their own practices in the hope of having an influx of patients, but some are not successful because they do not have a marketing strategy that allows them to be known. If you want your practice to have a greater number of patients, this post will show you how to create an advertising marketing strategy to grow medical practices .
Points to consider before starting a marketing strategy:
Know your competition: Before starting your marketing strategy know your competition; for example, find out how many doctor’s offices are in the area, what services they offer and what their prices are, what style the offices are and what their website is like. With this information you will create a marketing strategy that will help you stand out from other practices.
Know the patients: You must be clear about what type of patients will visit your office and what their needs are, this information will help you create a marketing strategy aimed at these users. It is illogical to advertise for the elderly when your office will only serve children.
Design your logo: The logo has the objective of connecting users with the office, so your office logo must be professional, attractive and must be related to the service you offer.
Marketing strategies to implement in a medical office:
Create a website:
Searching for medical offices on the web is a habit that many users have, so creating a website for your office will give you the opportunity to reach more users. When creating your website, don’t use too many medical terms because most users don’t know the meaning of those words.
It is important that you use warm colors on the website, professional photos of the office, staff and procedures, do not forget to add address, email, contact numbers, services you offer and updated prices. You can also upload articles with health-related topics, you can create a section where you answer users’ questions or have a live chat; do not forget to place a button to book an appointment.
Social networks:
Social networks are currently the best tool for advertising; that’s why it’s important to create professional accounts that have great visual impact. Create an account on Facebook and Instagram and constantly upload videos, photographs of the office and staff, health care tips, infographics (it ‘s easy to create infographics ), news of new techniques and medications in the area in which your office specializes.
You can also use Instagram to broadcast live and interact with your followers; use hashtags on Instagram, Facebook and Twitter to position the content of your profile and people know more about your practice. It is important that your office profile contains the location , contact numbers and services you offer.
Use Google Adwords:
The most popular search engine is Google, so don’t miss out on using their Google Ads advertising program (also called Google Adwords) to create banner ads that people can see when searching for medical offices.
Hand out flyers:
For many people this method may seem archaic, however making flyers is useful to publicize a business; For example, if your office offers pediatrics or child psychology, distribute flyers in parks, schools and day care centers that are near your office.
Promotions:
Promotions, discounts and offers is something that attracts people , so advertise on your website and social networks discounts or promotions in some consultations or special studies carried out by your office.
It offers the services of the office to nearby companies or businesses:
If your office is close to business buildings or businesses, it offers the services of the office through packages or at a lower cost than the usual consultations to nearby companies so that you can perform routine check-ups on their workers .
Never be stingy when it comes to investing time and money in advertising because if you carry out a cheap and poor quality advertising strategy, patients will not trust your office; then instead of attracting them, you will push them away. Do not hesitate to hire a specialist to help you create the best website on the internet
