How many followers do you have: thousands, millions, tens of millions? What social network do you use: Instagram, YouTube, Twich, TikTok, LinkedIn? What kind of relationship do you have with your community: trust, aspirational, prescriber? Do you influence their leisure and consumption habits in any way? In recent times, the rules of the game have changed radically when it comes to building a brand. Influencers (a fairly broad term that is sometimes used lightly) have become a decisive profile within the old issuer-content-audience scheme. Forbes chooses the 75 best influencers of 2022.
JORDI KOALITIC
BEST INFLUENCER CREATIVITY 2022
TICK / 19,5M
@jordi.koalitic
INSTAGRAM / 5.6M
@arnaukoalitic
Behind the creative photography project Jordi Koalitic there are two brothers who are passionate about the image: Jordi and Arnau Puig (1992). These young Catalans show the making of their creative processes, and they do it in a simple and sincere way, giving rise to spectacular photographs. The Puig brothers have conquered almost 20 million followers on TikTok, being the first Spaniards to charge for their content on the Chinese platform. That’s not all, in addition to the networks, they have created their own production company, Koalitic Visuals, where they work with global brands and great professionals from the audiovisual world.
JORDI ALEMANY
BEST INFLUENCER BUSINESS 2022
LINKEDIN / 125K
@Jordi Alemany
As a LinkedIn Top Voice it shows its ability to simplify concepts and connect people and ideas. He combines his work as a business mentor and trainer in large corporations with his facet as a writer. His latest book: Imperfect Leadership.
ELI DEFFERARY
BUSINESS
TICK / 605,8K
@elidefferrary
Followed by over half a million users on TikTok, Eli Defferary is a financial advisor and content creator. She dreamed of studying medicine, but ended up in a bank where she learned tricks and practical advice from scratch that she now shares.
ENRICH IN
BUSINESS
TWITTER / 265,6K
@edans
It studies the effects of technological innovation on people, companies and society
as a whole. He is a contributor to national and international media, a researcher, disseminator, professor, writer and opinion leader on Twitter with almost 300,000 followers.
MARC VIDAL
BUSINESS
LINKEDIN / 364.7K
@Marc Vidal
Recognized for his success advising large companies, Marc Vidal is one of the most influential figures in the Digital Economy in Spain. Through his YouTube channel and LinkedIn, he shares economic and technological content with a masterful use of storytelling.
MELA PABON
ENTERTAINMENT
INSTAGRAM / 1M
@checkinmela
He triumphs with his illustrated horoscopes and advice, he has published a book –It’s not you, it’s the cosmos– and he reads the birth chart of great artists. Everything arose from the need to make humor after a hurricane in his native Puerto Rico and ended up going on tour with Bad Bunny himself.
NILE OJEDA
ENTERTAINMENT
YOUTUBE / 3,99M
@NilOjeda
It seems to dominate all platforms. On YouTube, it sweeps with challenges, curiosities and a more casual secondary channel. Crazy things like unboxing an iPhone under water are common on his profile. No social network can resist him, adding more than 10 million between all his accounts.
RUBEN GONZALEZ
ENTERTAINMENT
TICK / 718K
@rubentonces
This Extremaduran (1992) became a star of social networks without expecting it. He started uploading humorous videos to Vine in 2012. Now, thanks to his originality, the hobby has become a profession and Rubén González exceeds half a million followers on various platforms.
CAROLINA CHURCHES
ENTERTAINMENT
INSTAGRAM / 312K
@percebesygrelos
At 29 years old, this Galician comedian, screenwriter and youtuber has managed to win the Ondas Award for Best Podcast for Stretching the Chicle, along with her partner Victoria Martín. They can boast of having sold out in less than 24 hours the twelve thousand tickets for her live show at WiZink.
REMEMBER JONES
ENTERTAINMENT
INSTAGRAM / 825K
@xusojones
An order in a hamburger chain propelled this Murcian artist into the music and television industry. A singer, he also creates humorous and entertaining content on social media, demonstrating his passion for cleaning (having even launched his own brand of products).
DIEGO MERAYO
ENTERTAINMENT
TICK / 578,1K
@telocuentosinspoilers
Passionate about the media, Diego Merayo (1983) is the voice that accompanies the listeners of Castilla y León’s Cadena SER in A Vivir Que Son Dos Días. After going through YouTube, he now succeeds with his TikTok account, where he uploads dynamic videos talking about movies.
JORDI WILD
ENTERTAINMENT
YOUTUBE / 3,16M
@TheWildProject
Jordi Carrillo is a youtuber, actor and model born in Manresa in 1984. His channel stands out for its variety: in-depth interviews, gameplays, short films and his video reactions to Crazy Games give his more than three million subscribers the fresh content they are looking for .
JORGE EARED
ENTERTAINMENT
YOUTUBE / 2,02M
@goorgo
He started in the world of gaming in 2012 when he was only 13 years old. Goorgo is now CEO of the Team Heretics club, along with his friend and associate TheGrefg. The Andalusian is also one of the most influential Spanish content creators in e-sports and in the game Fortnite.
ANA BRITO
ENTERTAINMENT
INSTAGRAM / 240K
@elshowdebriten
She perfectly masters the art of parodying herself, capable of making humor about her world (that of the posh ones). She left everything to dedicate herself to entertainment. While her monologues reach thousands of views, she prepares her new podcast with Xuso Jones.
CRISTINA LOPEZ
ENTERTAINMENT
TWITCH / 3,1M
@lamcristinini
He has been in the world of video games since 2015, first on YouTube and now sweeping over 3 million followers on Twitch. Streamer, passionate about e-sports and event presenter, the Catalan has managed to make a name for herself in the sector and rub shoulders with the best.
GUILLERMO DIAZ
ENTERTAINMENT
YOUTUBE / 17,2M
@willyrex
One of the precursors of the creation of content in Spanish about video games. Willyrex has published thousands of videos and nearly two dozen books. Through his networks, his followers have witnessed his paternity and his recent marriage to the influencer Cristina Urbi.
DAVID CANOVAS
ENTERTAINMENT
YOUTUBE / 17.7M
@thegrefg
Chosen as one of the Best Gamers 2022 by Forbes, TheGrefg started creating content on YouTube and now he is also successful on Twitch. He is co-owner of one of the most followed clubs in the world, Team Heretics, and is nominated along with Ibai Llanos for Streamer of the year 2022.
SAMUEL DE LUQUE
ENTERTAINMENT
YOUTUBE / 33,5M
@VEGETA777
This Madrid native, known as Vegetta777, is one of the oldest and most influential players in Spain and Latin America. Since 2008, his gameplays (particularly with Minecraft) have earned him more than 33 million subscribers on his channel.
RUBEN DOUBLES
ENTERTAINMENT
YOUTUBE / 40,4M
@elrubiusOMG
El Rubius exceeds 40 million on his main channel and continues to lead the list of youtubers with the most subscribers. Considered by this magazine as one of the Best Gamers 2022, in July he premiered his first documentary, Rubius X, where he talks about his path to success.
Martha Diaz
BEST INFLUENCER LIFESTYLE 2022
TICK / 4,8M
@maarta_diaz
Very active on social networks, she has more than 10 million followers on her main platforms: TikTok, Instagram and YouTube. Being an influencer is in her blood and she is the sister of AlphaSniper97, a powerful youtuber of gameplays. Marta soon began to experiment with social networks, standing out for her dances and her “get ready with me”. She shares her daily routine in the gym, her day-to-day life and some pills from her relationship with the Atlético de Madrid soccer player, Sergio Reguilón. This year she has attended major premieres and events, such as the Cannes Festival, Coachella or the Evening of the Year.
RAUL ALVAREZ
ENTERTAINMENT
YOUTUBE / 29,2M
@auronplay
“Everything’s fine? All right? And I’m glad.” With that phrase, she swept YouTube, the platform that gave her fame and where she has almost 30 million followers. He now she has switched to Twitch streaming, there he continues commenting on videos, making prank calls and gaming.
FLAT RIVERS
ENTERTAINMENT
TICK / 12,8M
@ibaillanos
The Basque streamer has not stopped grabbing headlines and growing his Twitch channel, where he broke the record for simultaneous viewers: 3.3 million during The Evening of Year 2. In addition, the one chosen as Streamer of the year 2020 and 2021 is running as favorite for the 2022 award.
NACHO YANES
FASHION
INSTAGRAM / 166k
@nachoyanes
Consultant in the international company EY, graduated in Business Sciences and ADE. The versatile Yanes combines his business facet with the world of fashion. His elegance and his sober and sporty style make him shine on the networks.
ENRIQUE ALEX
TRAVEL
YOUTUBE / 536k
@enriquealex
In 2016 and after seven years working tirelessly in his own design agency, he decided that he couldn’t take it anymore. He took the backpack and bought a ticket to Japan with no return date. That day he launched to share his adventure on a YouTube channel and that’s where he began his trip around the world. In two and a half years he visited thirty countries and now he has turned traveling into his profession. He collaborates with all kinds of brands and proclaims himself a responsible traveler and activist for the climate crisis and LGBT+ rights. He has won the 2022 IATI Award for Best Travel YouTube Channel and has his fans hooked on renovating his new house.
GALA GONZÁLEZ
FASHION
INSTAGRAM / 1,5M
@galagonzalez
Born in La Coruña, she is one of the first Spanish bloggers, has more than 15 years of experience in the fashion sector and is the niece of designer Adolfo Domínguez. In addition to being creative and entrepreneurial, she created Amlul, her own sustainable clothing company made in Spain.
ROCIO OSORNO
FASHION
INSTAGRAM / 1,5M
@rocioOsorno
Graduated in technical agricultural engineering, she turned her life around and decided to study pattern making. The result of her was the creation of her own fashion firm. Now, the Sevillian influencer, recently installed in Madrid, inspires a million and a half followers with her designs and her daily looks.
ALEX RIVER
FASHION
INSTAGRAM / 1M
@ariviere
This Catalan with a French father is not only a stylist and designer, but she is also an influencer and has a million followers on Instagram. Her style and her passion for her fashion have led her to create her own brand and work as an ambassador for famous brands like Dior.
Martha Lozano
FASHION
INSTAGRAM / 1M
@martalozanop
She perfectly combines her career as a model and her work in the networks. The influencer, who has starred in one of the weddings of the year, continues to grow her own cosmetic brand, Glowfilter, and attends all the major international events in the world of fashion.
PELAYO DIAZ
FASHION
INSTAGRAM / 1M
@pelayodiaz
One of the pioneers, Pelayo created his blog, Katelovesme, in 2007. His established career as a stylist and as a television personality made him rise to fame. Years later, the Spaniard continues to share with his followers a life linked to catwalks and luxury brands.
NICOLÁS SCAVO
FASHION
TIKTOK / 8.9M
@magno_scavo
This Venezuelan living in Spain, Nicolás Scavo, known on networks as Magno Scavo, began working as a bricklayer and has ended up conquering almost nine million followers on TikTok, thus becoming one of the best-known male faces in the fashion sector. .
CAROLINE FERRER
FOOD
INSTAGRAM / 126K
@carolina_ferrer_
Carolina is a stylist and kitchen photographer, “by passion and profession”. Her recipes and her taste for the image and aesthetics of her dishes have led her to become a gastronomic influencer, although she also shares moments of her life, her travels and motherhood on her account. her.
ELIAS DOSONMU
FOOD
TIKTOK / 4.9M
@eliasdosunmu
Elias Dosunmu’s TikTok account already has almost 5 million followers hooked. The naturalness of his reviews and the talent of the young chef to turn any dish into an authentic culinary experience has made his fame on social networks grow like foam.
MERY GARCIA BUTRON
FOOD
YOUTUBE / 3,41M
@kitchenforall
From the simplest dishes to the most professional. Cadiz-born Mery García wanted to show the world that cooking is for everyone, and so she did, becoming a gastronomic influencer and gathering almost 3.5 million subscribers who follow all her recipes on YouTube every day.
RAFA ANTONÍN
FOOD
INSTAGRAM / 714K
@TheFreak
Rafa Antonín, better known for his more than half a million followers as Rafuel, came to Instagram in 2012, driven by his daughter. At 65 years old, the Barcelonan has managed to gain a foothold on the networks by publishing simple thirty-second recipes with an avant-garde touch
Robert Forest
FOOD
INSTAGRAM / 826K
@chefbosquet
Firefighter and triathlete, Roberto Bosquet (1985) has been able to unleash his passion for cooking on social networks. His success on Instagram and his time on shows like MasterChef have led him to publish three books, set up his own restaurant and create a new beverage brand.
Monica Moran
LIFESTYLE
TIKTOK / 9M
@monismurf
In the first month on TikTok he reached 100,000 followers and is already close to 10 million. Star of the fashion social network shares dances, challenges or nailart with very elaborate transitions. This year she has released her third book where she narrates her life behind the nets.
MARTHA SAW
BEST INFLUENCER FASHION 2022
INSTAGRAM / 1,2M
@marta__sierra
Not everyone can boast of having been the first content creator to appear on the Zara website. Martha Sierra yes. The influencer, known for her looks with daring colors, prints and for her videos full of millimetric transitions, was the protagonist of one of the new lines of accessories that Inditex’s most emblematic brand presented this year. This has not been her only success in 2022, since in March she won the Best fashion creator award at the Idol Awards. And it is that, at 27 years old, the Barcelonan accumulates more than a million followers and her particular style makes her irresistible for brands.
PAULA ECHEVARRIA
LIFESTYLE
INSTAGRAM / 3.6M
@pau_eche
The actress has managed to make the most of social networks by becoming an it girl. After years of posting looks to a blog, she now runs her own clothing brand, Space Flamingo. In addition to her groundbreaking outfits, she shares her workouts, memes and her motherhood.
FRANCIS BORSOI
LIFESTYLE
TIKTOK / 1.4M
@borsoi
From an artistic and sophisticated perspective, she shares the best of her daily life, looks, moments with her friends, her partner, trips and some jokes. Almost always using the language of Shakespeare, this Brazilian based in Madrid works with big brands.
ESTER EXPOSITO
LIFESTYLE
INSTAGRAM / 29M
@ester_exposito
She is one of the actresses of the moment and everything she touches, or publishes, turns to gold. She became the Spanish with the most Instagram followers and currently ranks second with 29 million. Her poses, red carpet looks and selfies of her accumulate millions of likes.
CRISTINA PEDROCHE
LIFESTYLE
INSTAGRAM / 2.9M
@cristipedroche
TV presenter, model and collaborator linked to Atresmedia since it became known in 2010. On social media, she shows her love for sports and cooking, always accompanying her husband, chef Dabiz Muñoz.
LAURA CORSINI
LIFESTYLE
INSTAGRAM / 324K
@Bermani13
The CEO of Bimani is amazing for her naturalness and passion for fashion. She demonstrates this with her brand’s garments, designed to adapt to the woman’s body, versatile and without the need for ironing. This summer she has dazzled with her dream wedding and recently released a personal account of hers.
VERONICA COSTA
LIFESTYLE
INSTAGRAM / 1M
@vikikacosta
He has become a fitness star. Advocating a healthy lifestyle, she has founded two online training and nutrition companies: Entrena Virtual and Vikika Team. In networks, her followers have witnessed her pregnancy and the reality of postpartum. Yes, always fit.
VERONICA DIAZ
LIFESTYLE
YOUTUBE / 969K
@modajustcoco
What began as a fashion journalism blog ended up gathering almost a million subscribers on YouTube and promoting the creation of his own brand, Crvsh. In the networks, the influencer from Malaga Verónica Díaz has been sharing her day to day for more than ten years.
CARLOS MARTIN
LIFESTYLE
YOUTUBE / 809K
@byCalitos
Carlos Martín dictates trend. The young man has managed to gain a foothold in the urban fashion sector and his success on YouTube has led him to create one of the most important streetwear fairs in the country: Scrapworld. An event that sells out tickets and has international sponsors.
MARTA RATOLINA
BEST INFLUENCER BEAUTY 2022
YOUTUBE / 1,33M
@ratolina
Undisputed makeup queen on YouTube, surpassing one million subscribers. Her luxury and low cost comparisons , tricks, hauls , recommendations and her news are all you need to know about the beauty world . Cheerful and close, she knows how to keep her public at the foot of the canyon.
AIDA DOMENECH
BEST INFLUENCER 2022
INSTAGRAM / 3,1M
@dulceida
She has been sharing her life for 16 years, Aida Domènech from Badalona has created several brands and has become one of the most important prescribers in the country. This year the influencer was crowned with the organization of the Idol Awards, a contest that is already preparing a new edition.
GOTZON MANTULIN
BEST INFLUENCER TRAVEL 2022
INSTAGRAM / 660K
@gotzonmantuliz
With a great love for nature and good photographs, he shares incredible places where he travels whenever he can with his dog Noa, the great protagonist. He became popular by winning a famous Basque reality show and is now the storyteller for National Geographic Spain for its 25th anniversary.
MARIA POMBO
LIFESTYLE
INSTAGRAM / 2.7M
@mariapombo
Entrepreneurial DNA, María has created two clothing brands and her own festival, Suave Fest. She began to share her life 10 years ago and now she is one of the most relevant influencers in the country with a strong media presence that has led her to win the ‘Idol of the Year 2022’ award.
MANU RIOS
LIFESTYLE
INSTAGRAM / 10.9M
@manurios
Actor, model and singer, known for his participation in Elite. He recently premiered The Age of Wrath in February and has become an Almodóvar boy, with whom he records Extraña forma de vida. As a young man, he stood out in the work of Les Miserables and now he is also a star in networks.
GEORGINA RODRIGUEZ
LIFESTYLE
INSTAGRAM / 39.1M
@georginaglo
This has been his year, professionally speaking. She has released a docuseries on Netflix, multiplying his popularity and succeeding wherever she goes. Georgina leads and shows a life of luxury, but at the same time she shares in a humble way the family that she has formed with Cristiano Ronaldo.
Tamara Falco
LIFESTYLE
INSTAGRAM / 1,3M
@tamara_falco
The Marchioness of Griñón is multifaceted. She has a clothing firm, a recipe book, she is a chef, a television collaborator, a designer and an influencer. The winner of the fourth edition of MasterChef Celebrity shares on her Instagram her vision of fashion, faith and her culinary creations.
ESTEFANÍA VERDELISS
LIFESTYLE
YOUTUBE / 2,14M
@verdeliss
Pioneer in uploading vlogs to YouTube (as a diary), when she lived far from her native Pamplona, now she is also successful on Instagram where she has more than a million and a half followers. The mother of a large family, she is naturally shared and shows the good and the bad of pregnancy, childbirth and parenting.
MARTA POMBO
LIFESTYLE
INSTAGRAM / 658K
@mpombor
The median of the Pombo has earned a place in the networks with its freshness and spontaneity. In his profile, he speaks openly about how dark depression can be and the importance of mental health. Now, living one of her best moments, the influencer is in love and engaged to the Bilbao Luis Zamalloa. Both await the arrival of their first daughter, Matilda. Throughout her pregnancy, Marta has continued to share her routines, trips, meals and long walks with her dog. She does not abandon her work or her followers, since the Madrid woman continues to collaborate with brands and work on her own.
LAURA SCANE
LIFESTYLE
INSTAGRAM / 1.7M
@lauraescanes
The model rose to fame for her relationship with Risto Mejide, but she owes him nothing. Thanks to the networks, she has always had her own voice, both on Instagram and on TikTok, now also on Twitch. Roma’s mother has her own beauty salon and has just launched a podcast with her partner.
VIOLET MANGRIÑAN
LIFESTYLE
INSTAGRAM / 2,1M
@purple
It was made known in different Telecinco programs. This year she has had her followers hooked on the process of building her house and the birth of her little girl. Not only does she stand out on Instagram, on TikTok she has almost a million followers .
Laura Matamoros
LIFESTYLE
INSTAGRAM / 1M
@_lmflores
Daughter of television collaborator Kiko Matamoros, she has managed to carve out a niche for herself in the sector and boost her business, reaching a million followers on Instagram. The Madrilenian uploads her routine, trips, casual looks and some brushstrokes of her recent motherhood to the network.
MAJES ON MOTORCYCLE
MOTOR
YOUTUBE / 1,02M
@majesenmoto
Nobody knows who is hiding behind the helmet and sunglasses of this account, and perhaps that is one of the riches of this character. His creator has been engaging the public since 2015 with his motorcycle vlogs in which he has a touch of humor about his adventures on two wheels.
DANI CLOS
MOTOR
YOUTUBE / 1,01M
@daniclos
This Catalan became a test driver for the HRT Formula 1 Team. On YouTube he shares videos testing and commenting on the most spectacular cars. He dominates Instagram, where he exceeds 400,000 and also starts on TikTok combining the engine with humor and family.
VICESAT
MOTOR
YOUTUBE / 13,1M
@vicesat
With three million on YouTube, he can boast of being the king of the network engine. Little or nothing is known about him, neither his name nor his face, but of course he does not need to transmit. He shares tricks or reviews , accumulating in some almost 10 million visits.
MELO BROWN
BEST INFLUENCER POSITIVE CHANGE 2022
YOUTUBE / 1,64M
@melo
She is one of the veterans of YouTube where she has had a long journey over the years, always reinventing herself. Singer, gamer or vlogger have been some of her most outstanding facets when she was known as Yellow Mellow. This year she has swept the premiere of her own podcast, El peachero, a space for debate free of prejudice in which she deals with various topics with guests, most of them colleagues. Recently, she has confessed to being non-binary and undergoing a mastectomy that she has documented through her platforms for the collective after not having found non-trans referents in her process.
JUSTBOGGI
NEXT GEN
TIKTOK / 8,2M
@justboggi
He was born in Russia, but Bogdan Gnatovich handles himself masterfully in Spanish. His dances, outfits and his charming smile have made this young man an idol of the masses and a star on the Tiktok platform, so much so that in 2020 he became part of the popular Team Ken.
SEA LUCAS
NEXT GEN
TIKTOK / 12.9M
@marlucas18
Attend the best red carpets and collaborate with Lancôme or Armani Beauty. With 20 years and a native of Sitges, she sweeps with dances, trends , tutorials and challenges. She is one of the faces of the moment, on Instagram, she has almost 2 million followers and raises awareness through her vegetarianism.
ANGELA MARBLE
NEXT GEN
TICK / 5,8M
@amarmolmc
Ángela has become a benchmark in the fight against bullying after recounting her experience with haters on networks. She has thus transmitted it in her two books, where she shows the darkest side of the Internet. In addition to that, she publishes her day to day, dances, trips and challenges with friends.
LOLA MORENO
NEXT GEN
TIKTOK / 9.4M
@lolalolita
She is 20 years old and already has a long history on social networks, she has four books on the market and her own jewelry brand. She started on Musicaly.ly and now creates content for YouTube, Instagram and TikTok, the latter being the one with the most followers, 9.4 million.
SAMUEL LOPEZ
NEXT GEN
TICK / 20M
@samuellopez_
It is one thing to go viral on TikTok and another to stay on top, Samuel López (Benetúser, 1998) knows this well, who recently celebrated 20 million followers on the social network of the moment. There the model has been crowned as a great dancer, mastering all kinds of styles.
JAUME LAHOZ AND CARLOS SANTA ENGRACIA
BEST TECHNOLOGY INFLUENCER 2022
YOUTUBE / 4,48M
@topesdegama
Under the name of Topes de Gama, Jaume and Carlos gather almost three and a half million subscribers on YouTube. Its content is based on reviews, news and comparisons of mobile phones, smartwatches and other technology. Also on IG, Twitter and TikTok.
NATE GENTILE
TECHNOLOGY
YOUTUBE / 2,31M
To @NateGentile
He started programming very young to become a software engineer and eventually work for video game companies. Nate (Uruguay, 1990) soon decided to bet on YouTube, where he explains the ins and outs of technology, compares products and gives advice on cybersecurity.
TOMÁS
TECHNOLOGY
TIKTOK / 2,2M
@lavidadetomas
Entering his TikTok, with more than two million followers, is learning endless curious things that you probably never asked yourself. A computer engineer by profession, he teaches with humor and in a few seconds how electronic ink or bluetooth technology works.
EDUARD ESTELER MADROÑAL
TECHNOLOGY
YOUTUBE / 3,77M
@ProAndroid
He started the channel in 2012 and has almost four million followers on YouTube. In a pro scenario, Apple triumphs in its analysis of all kinds of devices, specializing in Android. He stands out for his tricks that he illustrated in a book, Things you never thought you could do with your mobile.
CAROLINA DENIA
TECHNOLOGY
YOUTUBE / 2,44M
@clipset
This journalist specialized in technology talks about mobile phones, robots for the home, cameras, televisions, speakers and even cars. Nothing escapes her and she explains everything quickly and easily to make the analysis of the product understandable to her public, which totals 2.75 million.
ALAN X THE WORLD
TRAVEL
YOUTUBE / 3,22M
@alanxelmundo
He turned what was a hobby into his job and has been sharing his travels on YouTube for over 12 years now. This Mexican actor has premiered a new musical this year, this time as a playwright. On the internet he bases his content on vlogs, history, fun facts and travel tips.
IZHAN
TRAVEL
YOUTUBE / 296K
@izhan
Izhan (1992) records his journeys and travels the world, always giving his videos original touches. In addition, he shares the most diverse reflections and part of his shooting as creative director. Also surprising: the last extreme adventure of him holding in apnea for four minutes.
MICHAEL BOISSET
TRAVEL
TIKTOK / 916K
@mikelboisset
With almost a million followers on TikTok, it shows the adventures of a sports, travel and nature lover on his days of surfing, as well as routes and camping in incredible places. On YouTube he shares a channel (Boisset Brothers) with his brother Alex, expanding the narrative of their travels together.
PAULA TEN
TRAVEL
INSTAGRAM / 182K
@pauladiezc
His Instagram is full of bright colors. Sunsets, flowers, mountains and a lot of sea are a sample of what this lover of nature and surfing offers, a sport that she has practiced since she was 10 years old. She shares amazing journeys while working with brands like Quicksilver or Levis.
Methodology
Being an influencer has transcended beyond the number of followers. Where before there were people giving free rein to their creativity, recounting their day-to-day or sharing their knowledge, now there are brands – professional and very well oiled – that know active audiences perfectly and enjoy the trust of their public, generating quality content thought to the millimeter. What has allowed them to achieve their own tone and voice.
For all this, Forbes has wanted to create a panel of experts made up of professionals from the headlines of SpainMedia and has chosen, once again, the 75 best profiles to impact your audience in a positive way and take the image of your brand to another level.