One of the world’s largest social media platforms, Instagram has just announced that it will focus on video content from now on. It has been speculated for a long time, but the once popular photo-sharing application is now shifting its priorities to take on the competition.
With the rise of short video content in recent years, Instagram has decided to take over TikTok with its reel features. Reels are 1930s videos in portrait modes that have a similar structure to TikTok videos.
The huge rise of TikToku forced Instagram’s hand to have its own version of short video hosting. This is great because many people now don’t have to switch to another application to watch shorter videos.
But that’s not the end of it, TikTok has now increased its limit to 3 minutes instead of the 1-minute original length. As both platforms have overlapping demographics, it is only a matter of time before Instagram also raises its limits.
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Because people spend a lot of time on reels, it means you have a better chance of branding in this segment. Roll advertising is a great way to get more followers. At just 30 years old, you have content that is very committed and you get to the point quickly.
What does this mean for influencers?
With the release of new features, this means that the organic reach and engagement will be high. The winches were first introduced a year ago and have dominated the market ever since. The short and sweet formula has worked wonders for most people, and you can easily create more by simply publishing the reels regularly.
The reels include a wide range of video editing tools, such as speed control and AR effects. This makes it an exciting new format where the sky is the limit. You will also get a chance at organic growth, which has been declining recently. This will not only allow you to get new likes and followers, but will also help you build a community around you. This is good news for both brands and stakeholders. You can easily use these new features and easily create exciting content.
If your account is public, discs may appear on other people’s survey page, giving you a good chance of being discovered by new people. You can take advantage of a new demographic without much effort. Coil production is not as difficult as it might seem. You have to cut it short and write because you don’t have much time to explain things. Your video and copywriting skills will be tested here.
As an influencer, you should take every opportunity that can help you expand your audience.
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Here are a few things to help you get a bigger audience on Instagram
Short and sweet
If you’ve shot such long videos on YouTube, switching to shorter ones can be challenging at first. Think of reels as the most effective 1930s of your longest videos. These are increasingly popular in today’s world because they do not beat at all.
The most effective things you can rely on are frequently asked questions, quick lessons, engaging other products, or logging in in general. Logging as a trend is still growing in 2021, so it’s best if you try it and log in a bit on the discs as well. People like to see what others are doing and have interesting experiences.
Give them 30 years of insight into your world of miracles and let them fear you. This way you get daily content and easily get into the algorithm yourself.
Portrait mode
Since the reels draw heavily from TikTok, it is best to shoot vertically. This is a new video format that has become the new standard. The vertical videos in the reels fit on the screen and there are no black bars where the video should be. It’s a great way to shoot how you do something and also be full screen.
Using the entire length of the screen gives your viewers a different perspective on things and you can easily identify with it.
Add sound and video effects
Whether it’s sound, text or video effects, these small changes can really liven up your reels. Thanks to them, your coils can be much more attractive and interesting. Whether it’s AR effects, filters or even popular songs, these things can endlessly improve your reels.
Make full use of them so that you can attract people’s attention in a short time. Remember that reels are short video formats and you need to keep them interesting from the first second. You can easily lose people if you don’t get their attention.
Collaborate with brands and other influencers
You can connect with brands and promote products and services in your own style. As this is a paid promotion, you also have the chance to show the product in real time. It’s a great way to bring credibility to your online person and build trust between people.
You can even work with other influencers to bring your audiences crossovers they didn’t expect. This can be done using the Remix function of the reels. Video marketing remains king and you should accept it while the organic reach is high.
Remix
The Remix feature is a great way to respond or collaborate with other people in the app. You can use their video and have a parallel video where you play together. People who do comedies have made great use of this feature and will continue to do so in the future. This is a new way to use social media videos and respond to people and their content in the app.
Relevant tags and hashtags
The fact that this is a new feature does not mean that Instagram has given up its older pillars. Hashtags and account markings will give you the traction you need without any hassle and will always be relevant in the future.
You can tag people or tags in your video, and it’s likely that the tagged accounts will respond. This is also a great way to discover businesses that are generally engaged in marketing influencers.
Advertise on IG Story and IGTV
You can create discs that are a short introduction to your IGTV content. It’s a great way to keep people on your channel and also let them stay longer. If your videos are compelling enough, they may also look at other content. This way, you can have a longer retention time for people on your channel.
Promoting your discs on all social media platforms is essential and can make a big difference. Most people are active on one or the other social media platform. This means that your visibility increases as you promote across multiple platforms.
Promote your reels for maximum effect so you can have more likes on Instagram and Instagram followers . True followers on Instagram are not that difficult if you follow the above things.
The video on Instagram has been talked about since they announced the transition to video formats, rather than the photo application that used to be.
Trendy
As with winches, one or another trend is happening at any moment. You should follow these trends and create videos that show you that you are doing this trend. Whether it’s a dance challenge or even a video challenge using these trends to gain an audience, it’s a great way to gain new followers.
Youth culture is about these trends and you can have a fan base among them. Most people on social media platforms are young and interested in these trends.
Use of marketing programs for social media and influencing
Many brands also have their own marketing programs for social and influential marketing. You should try to participate in these programs and sign up for paid opportunities. It’s great to show people what you have to offer, but if you get paid for it, it weakens the deal.
This way, you will not only build a better fan base, but you will also get paid for all the hard work you put into the content. It is high time that people began to respect and monetize the social media aspects of these platforms. So that the creators can also live the life they desire. Creating influential and live videos is not easy, and more needs to be done.
If you’re looking for more strategy-related hackers and how you can use the new features to get more followers, we’re happy to help. We have many years of experience in the field of social media marketing solutions and our experts will be more than willing to guide you on this path.
