Another of the great novelties and innovative resources that Facebook has are the In-stream ads in the videos. What are these ads and how do they work? It is advertising integrated into audiovisual content, in this way advertisers can ensure that their videos are seen for longer.
In-stream videos can appear after or in the middle of the main video, always after the first 60 seconds of the main video, and can be from 5 seconds to 10 minutes, if the user/customer clicks ‘ continue watching’ .
It is a solid tool that allows you to position your services, products, brands, entrepreneurship or talent, and obtain money through the social network. It has movement and sound to increase attractiveness and attract customers or followers. The in-stream can appear in some Facebook live , remember that they are public.
If you are interested in the growth of your products or simply want to learn about in-stream ads and solve problems with Facebook Watch videos , in this post we will tell you how to do it and what are the requirements to take into account.
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- What are the requirements for in-stream ads?
- You must be over 18 years old
- Have an active Facebook page
- Post all videos from profile page
- Comply with partner monetization policies
- Meet the requirements for video on demand and live
- Have a minimum of 10,000 followers
- Use a language and be in a country supported by the rules
- How long should a video on Facebook be in order to monetize it?
- How to activate ads for a live stream?
- How to disable Facebook in-stream ads?
What are the requirements for in-stream ads?
In-stream videos are distinguished from other types of advertising that are also recurring on social networks, such as : discovery or bumper . They have a great particularity is to capture the attention of those who are consuming the main video, this is usually achieved through sounds / music and way of communicating.
The objective of creating this kind of videos is to be able to develop and achieve a greater reach of the brand or product . To be able to publish this type of videos you must meet some requirements.
You must be over 18 years old
In order to earn money with in-stream ads you must be of legal age, this is logical, as advertisers seek to advertise on responsible and reliable pages and streams.
Have an active Facebook page
Having an active Facebook page is essential to be able to start generating income in this way. Make sure your Facebook Fanpage group is fully up and running.
Post all videos from profile page
All your videos must be published from the profile of the page to avoid any inconvenience with advertisers and Facebook. In this way, in-stream ads are better controlled.
Comply with partner monetization policies
One of the main requirements is to comply with the monetization policies for partners. This is like signing a contract in which you intuit all responsibility for your mistakes. Some of these policies are:
- Some of these policies are:
- Share original content.
- Comply with the payment conditions.
- Develop a well-established presence.
- Respect the conditions of pages.
- Avoid violations.
- Respect community rules.
- Monetize authentic interaction.
Meet the requirements for video on demand and live
In addition to complying with the monetization policies, you must also comply with the requirements for live and on-demand video. Well, at the end of the day you are committing to do or act in a certain way for that extra income.
Have a minimum of 10,000 followers
In order to monetize with in-stream ads, you must have at least 10,000 followers on your Page. This is logical, since you need to have followers to show them the ads.
Use a language and be in a country supported by the rules
Last but not least, you will need to use a general language on your Facebook page , so that the ads are more relevant and understood. It is also essential to be in a country where you accept the terms and conditions of Facebook ads.
How long should a video on Facebook be in order to monetize it?
Videos on Facebook can be monetized, the pioneer in these areas was YouTube, but Facebook came looking for competition. To do this, the first condition is that the video exceeds 3 minutes , and it is monetized after a certain number of views per minute made by users.
The time spent watching the video. The strategy is to get users to spend at least one minute in our video, in this way you can optimize and increase your profits.
How to activate ads for a live stream?
To add earnings you can activate in-stream ads on your live streams. For this step you must meet the monetization requirements , once Facebook has verified this condition, you can choose whether or not to have in-stream ads during your live. To activate them you can follow these steps:
- Go to ‘ live producer‘ to configure the stream. In this section select ‘monetization’ and then ‘stream ads’.
- There you must click on the expand and collapse icon, which will give you access to the default settings for in-stream ads
- In this section activate the option to include ads by default.
- You can now broadcast live.
How to disable Facebook in-stream ads?
You may be a bit tired of the in-stream ads in your Facebook videos and therefore consider disabling or removing them. As we always say, no option is irreversible. To disable in-stream ads you must follow these simple steps:
- Go to Facebook Creator Studio , there select ‘published’ and then ‘videos’.
- Click the post you want to turn off in-stream ads
- Then click on ‘ edit post’ and select‘ in- stream ads ‘ 4. Turn off ads
- Select ‘save’.
In the event that you want to eliminate in-stream ads, either for various reasons, you simply have to follow the following steps:
- Go to ‘ Creator Studio‘, then ‘published’ and then ‘videos ‘.
- Select the post you want to remove in-stream ads.
- Click on ‘remove ad’.
- Click ‘accept’ to confirm removal of the ad.
We hope that this post has been of great help to you, we encourage you to create your in-stream ads on the Facebook social network and learn more about this great resource.