Anyone who goes out to people on their social networks with an offer of goods or services is concerned about the question of how to sell more efficiently? At the same time, everyone is trying, actively publishing stories, rils, go live. But some bloggers are making sales, while others are not.
Live blog stories
If you want your subscribers to watch 40 stories excitedly, in one breath, so that they fall into the story like Alice down the rabbit hole, give them the right content. It is the content of the stories that decides whether you will be read with pleasure and carefully, whether you will be trusted as an expert, whether they will want to buy from you, or each of your publications will become a struggle for the love of the audience.
How NOT to run stories
- DON’T fill stories with dry facts: here’s my breakfast, here I went to the gym, drank a latte with coconut milk, bought a new dress and I’m stuck in traffic – it looks boring and superficial. With such stories, you leave no room for the audience to interact with you. Did you buy a new dress? – Mmm, beautiful … This is the maximum reaction that you can count on. And this does not reflect your depth as a person and an expert at all, and therefore does not sell.
- DO NOT make yourself a guru. If you claim to know everything, the audience will have nothing to discuss with you. And interaction and dialogue with the audience are important points of contact with the audience, what forms its loyalty. And it is easy to buy, without questions or objections, it is a loyal audience.
- DO NOT chase super-cool editing. Third-party editors for stories and cool fonts do not catch the audience. In stories, context and plot are important, not its packaging. Bloggers who pay more attention to content sell even with modest design.
- DO NOT break the story into fragments. If you were not in the story in the morning, and in the evening you talk about the fact that you came with Dasha to the sea, swam and now returned to the room, then the audience will have quite logical questions: “why did you decide to relax?”, “How did you end up at sea?”, “Who is Dasha?” and others. They will not understand the course of events, and pieces taken out of context do not cause a desire to watch the story to the end. The other side, when you tell everything on social networks in general, is already chaos, from which it is difficult to single out the main thing – your desires and goals that you are moving towards. But people are interested in seeing your path and being inspired by it.
- DO NOT blog just for today. It is interesting for the audience to have a three-dimensional picture of what is happening in your life: how it all began, what the path was like, what you experienced and felt, what plans you are building for the future. Showing only what is happening right now, you do not recreate a complete picture of your life and do not show the depth of a person who has so much experience in the past and great ambitions in the future. And that’s what draws people in.
People love to listen to stories when they have a plot, plot development, drama. Feel the difference between the same story described in different words:
“I adore winter and snow” and “when I catch this shimmering light of freshly fallen snow with my eyes, I am instantly transported to childhood – to the courtyard of my grandmother’s house in the village, where snowdrift caps could reach the middle of the windows, and I was ready to dig into them snow tunnels from morning to evening until the smell of grandmother’s pies with onions and eggs comes from the house.
Which story do you think will garner more reactions: the first is like a cracker, or the second is filled with warm memories and emotions that will resonate with the majority of your audience? When people feel involved or empathize with you, they will definitely want to say this by reaction or message in direct.
These rules will help you bring your blog to life, inspire the love and trust of your audience with a bubbling direct and lots of reactions. And only after you establish contact with the audience, you can move on to the topic of sales. Because subscribers first begin to trust you as a person, and only then as an expert.
How to run stories
Social media stories are a huge space of opportunity. They help to share different things, including expertise. If your blog is at least slightly focused on sales, then the following 3 simple rules will allow you to significantly increase the demand for your services or products without investing in attraction, only through quality content.
- Keep talking about your work
Share achievements, talk about student successes, clients, tasks, worries and failures. This thread should never be interrupted. So you get an audience that will always be warmed up to your expertise and ready to buy at any time. Tell about cases and your professionalism not only before sales, but on a regular basis, 1-3 times a week. So, for example, it happens with me: no long warm-ups, 1 announcement – and a group for training is recruited.
- Make your life interesting
The main thing is not to get hung up on work. The image of a workaholic hermit who works 24/7 is not an ideal future for people. In addition to work, people want to live brightly, travel, spend time with family and pets. This does not mean creating an image of an interesting life and working for the public. Diversify your own life: include trips to interesting places, talk about them, have fun from the heart, fulfill your own desires. This will inspire the audience to follow you. You will become happier, life will be more relaxed, sales will be easier, and earnings will be higher.
- Do something outside of work in your work
If your job is only work, mechanical problem solving, it will not be interesting to the audience. There are many such specialists, so it is important to stand out. Break up your routine. For example, there are two bloggers. One teaches subscribers how to keep stories, do warm-ups and sell; and the second, in addition to this, still speaks at events, publishes in magazines and created his own metaphorical game for expert bloggers. Of the two, I am the second. And, believe me, the audience will come with great interest to the second specialist – lively and versatile.
So that you don’t have to invent what to say in a story, make your life deep and bright. Then you will always have something to share with subscribers. They will want to touch you, they will always be happy to buy from you. This is a new level of personality marketing.
If suddenly it seems to you that you will never become so interesting, then take to yourself my favorite phrase: “There is nothing interesting in me, except myself.” Let her be your talisman for life.