As far as web positioning is concerned, there are many techniques used to rank among the first search results. As such, there is nothing in particular that is more relevant, but in the case of keywords, this may be the most valuable resource that any website can have. That is why we will provide you with information so that you can learn to find the best keywords for your articles .
How to search keywords for a WEBSITE? | Position your website
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- What is it and why are keywords important?
- Definition of a keyword
- This is what keywords are for.
- How is a keyword located within a web page?
- What are the best free keyword research tools?
- Google Keyword Planner
- Google Trends
- Google Search Console
- What paid tools exist to search for keywords?
- I recommend ‘Moz’
- ‘Ahrefs’ A great option
- ‘Sistrix’ may be your best option
What is it and why are keywords important?
Keywords are a kind of tool that are implemented not only on websites or blogs, but also in social media posts, informative articles, and even in videos on platforms like YouTube. But to understand for sure what this resource is, let’s see its definition.
Definition of a keyword
Keywords or keywords are known as a way to locate information more easily, either in a document or in an article published on the internet. They are also implemented as the main resource when doing an investigation , no matter what type it is. Such is their importance in the digital world, that they can even be used in Fanpage on Facebook
This is what keywords are for.
They work in such a way that it allows you to locate information more easily thanks to different tools or platforms, be it the search engine that a browser may have or more complex tools such as Google, DuckDuckGo, among other search engines.
In fact, when talking about keywords, this term is automatically linked to web positioning and everything that has to do with content marketing. This is because it is the main resource for editors, writers and others to position their content based on a specific keyword . Such is the power or scope of keywords that are also used to edit and improve the visibility of a LinkedIn profile.
How is a keyword located within a web page?
Let’s take this article as an example. At the moment you have been able to notice that there are words in bold that come to stand out before the reader’s eyes. This is the most basic and common way to highlight keywords. There are other platforms and websites that do it through hyperlinks , words in italics or they may do it at the programming level, that is, at the code level.
On the other hand, there are plugins for browsers like Chrome, Brave and others, as well as online tools that can scan an entire article and make a list of all those keywords that page has been using to position itself. If your intention is to achieve better positioning , this is one of the fundamental steps you must take to surpass your competition.
What are the best free keyword research tools?
The most effective tool for keyword research will vary depending on each user or web page owner. But as such, there are a number of free tools that allow for keyword research . Among them are:
Google Keyword Planner
What better tool to search for keywords and position yourself in Google than a tool provided by Google itself. Its operation and interface is intuitive and you can use it for almost any topic.
This tool compared to other free tools gives you the option to specify in which geographical area you want to search for keywords. It doesn’t matter if you want to do it at a continental level or something more specific like cities in a country, this tool will allow you to do it with great precision.
Google Trends
This, together with the first Google tool, will make your life easier and will help you to a great extent to know which are the best keywords. This is thanks to the fact that you can make a comparison between two keywords and choose a time interval, which will allow you to make a more or less precise estimate of the trend that a keyword will have in the coming months or weeks. It is possible that this platform allows you to add a new description to your YouTube channel with a better optimization of it.
Google Search Console
Among the three tools mentioned, this is possibly the most complex or most professional in use. It is largely due to the power it has to offer metrics and statistics, as well as giving you a better idea to establish a keyword campaign according to the market niche you want to cover.
AlthoughGoogle Search Console may seem complex at first glance, the reality is that it takes you by the hand in terms of its operation and the processes it offers as a platform.
What paid tools exist to search for keywords?
Just as there are free tools, there are paid ones that are a more powerful and advantageous option if you have the possibility to pay for their services. Among the most prominent are:
I recommend ‘Moz’
Known as Moz Keyword Explorer, it is a keyword search engine whose operation is simple but highly effective. You can search through keywords or enter the link of a competitor’s website.
‘Ahrefs’ A great option
Despite giving you what you need to search for keywords, it gives you additional options that will greatly help you with web positioning and SEO as such. You can do a complete analysis of a website and even find out which are the contents or topics that currently have the best performance.
‘Sistrix’ may be your best option
It is an online tool which will give you not only keywords, but also better visibility for your content with greater effectiveness, better positioning thanks to statistics after analyzing the competition and more. You can use the basic service offered online or opt for a more specialized service.