Earning money on TikTok is possible, in fact you do not need to be a great tiktoker or a celebrity to even make a living from it, you simply have to know the algorithm well and follow the rules of the game, because the trick is in the creation of viral content and also We will tell you how to make your presence on this social network profitable.
In TikTok there are different ways or alternatives to make a profit, however there are four that are directly offered by the social network and we will tell you what they are about and how they work, we will also talk about the marketing platforms that are compatible with the publications in this social network.
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Followers vs Views to make money on TikTok
There is a belief that if you have millions of followers, then you monetize thousands of euros with your profile on any social network and the truth is that this is not entirely true, in fact on TikTok you have to have a combination of followers and views so that you can be economically profitable, that is, one thing depends on the other.
An example of this can be a profile with about 2 million followers, it should have an average of about 4 million views per month , which could mean that it could monetize about 2,500 to 3,000 euros per month , having the objective of viralizing some content during that period to boost the interest of your followers to stay in the videos.
Now we will explain how to get that amount of euros with your TikTok profile and what tools you have at your disposal to achieve it.
TikTok invitation codes
TikTok invitation codes are one of the main tools that you can use to monetize within the platform. It is an invitation code that is assigned to your profile, when you send it to your friends and they subscribe through you, you can earn an amount of money , but the important thing is that that person who has come to the social network for you, stay active for at least the first 10 days.
This alternative is ideal for those who have a significant fan base in another social network and invite them to participate in TikTok, in this way you can have income from the first moment you arrive on the social network. Basically this program works, like affiliate marketing, the more they “buy” the more you earn.
However, this should not be the only way you use to earn money on TikTok , since the income will not be too much if you do not achieve large numbers of guests through your link and there is also a limit of money that you will receive for this action, amount that varies depending on your location.
Here’s how to get the invitation code on TikTok:
- Enter the TikTok app
- Then click on your profile on the word I located in the lower right
- Then select the icon located in the upper left with the shape of a puppet and a + sign.
- You will see three options, you must choose the first “Share invitation”
The invitation of friends can be sent by any messaging platform or social network available on your mobile, as well as you can choose to copy the link to share it however you want.
You must bear in mind that the friend invitation has an expiration time , specifically for seven days and that is the time you have for your friends to register.
The money you generate by inviting friends on TikTok can be collected through PayPal or bank account.
Gifts and diamonds, another way to make money on TikTok
Another way to make money on TikTok is through the famous gifts, stickers and diamonds , but the drawback at this point is that they can only be received in the Direct and that is a function that is reserved for those who have at least 1 million followers on the social network, something that is not impossible to achieve and you do not have to be very famous to achieve it, but it will take some work to reach that amount.
At the beginning we talked to you about the need to create viral content and this is one of the reasons, because by making a video very popular you can increase your fan base and that will allow you (among other things) to broadcast Live and thus achieve the gifts of your followers, which will be converted into real money.
All the gifts and stickers that are received in a transmission, become diamonds that you must accumulate, to withdraw that money you must have a minimum of 10,000 diamonds available , that can translate into about 50 dollars and the amount can be converted into euros through PayPal, as we had already told you before.
Those who want to make money through this type of action, should promote the participation of their followers and attract them to make bigger gifts , the bigger the gift you receive, the bigger it will be in the live broadcast and probably more attention you will want to have someone who sends it.
TikTok Creators Fund
Another of the alternatives you have to earn money on TikTok is by joining the TikTok creators fund, which since March of this year has modified the requirements so that you can join and you do not need to be a great influencer or a consecrated tiktoker to be able to receive income from of your content available on your profile.
To sign up for the TikTok Creators Fund, you must meet the following requirements:
- You must have at least 100,000 views in the last 30 days
- Have at least 10,000 followers on your profile
- Be at least 18 years old
- Publish original content and according to the conditions established by the social network.
In TikTok you can publish all kinds of content and you can monetize it, from technology, art, cooking, beauty, sports, change-makers, mental health promoters, pet lovers, magicians, DIY enthusiasts and any other content that you are interested in promoting.
Since last year, the fund for creators in TikTok is available throughout Europe with an amount of 60 million for investment and in addition, the platform plans to expand it to 225 million before 2023.
To request access to the TikTok creator pool you must follow the following steps:
- First of all, make sure that your profile meets the conditions to belong to the creators pool and thus you will not waste time trying something that you still cannot access.
- Once the previous step is completed, go to the menu of the three points in your profile “I”
- There you must press Manage account and then you must change to Pro
- Then, when activating your account as a creator, in the Author option, the menu will be available to activate it if your profile qualifies.
- You must read and accept the TikTok Creator Fund Agreement
- Once you’ve been approved, you can start earning money based on the performance of your content.
There are a number of elements that determine the amount of money you can earn from the TikTok Creators Fund based on the performance of your videos:
- Consider the region in which content is viewed
- They take into account the number of views of your content
- The Interactions that are generated with the videos
- Verify that the views are legitimate
They also take into account that your content complies with the community standards and TikTok terms of service.
You can withdraw the minimum amount of 50 euros , after receiving the benefits obtained from the published content and this is also related to what was stated at the beginning, about guaranteeing a balance between the number of followers and views, in this case you will have better income for a greater number of reproductions of your videos.
Tiktok Creator Marketplace
The fourth option to earn money on TikTok is for creators who already have a certain relevance on the platform, it does not matter if you are not famous and if you have millions of followers, but you do have to have a base in your profile that allows you to access it liaison center between brands and creators.
Here you can get in touch with the brands and access campaigns to create advertising content , being able to choose the options that seem best to you and also those that your profile can choose.
The earnings on this platform vary , you can get hundreds of euros for a single video, as well as a series of content for a few thousand euros in a given deal.
Again, what you get in this space will depend on your monthly view statistics and also on the number of followers you have , in fact the Creators Fund is a first step to stimulate the growth of your account and then you can make your way to this type of business with brands and companies interested in promoting themselves on the platform, through tiktokers.