Understanding Big Dreams
From the word “big dream” we can see that “dream” is the main word that we need to emphasize. Dreams are dreams , hopes, goals, targets or goals that each person has and are usually varied depending on what the individual wants. Dreams are also subjective, which means that every human being must have a dream or a different purpose in life. In other words, big dreams are big dreams or high goals that are owned by someone. Examples of big dreams can be like establishing one of the most well-known companies in Indonesia, becoming a Hollywood director, or becoming the richest person in Indonesia. In this life, everyone has the right to have any big dreams they want.
Who is Steve Jobs?
OK, who doesn’t know Steve Jobs? Who is Steve Jobs? However, let us briefly explain Steve Jobs’ biodata. Steve Jobs is a former CEO of Apple Inc. In addition, Steve Jobs is an inventor or innovator, as well as a very famous businessman from America. Everyone who uses Apple products must be very familiar with Steve Jobs and his success in bringing Apple as a technology product that is widely bought by people in this world. Steve Jobs died since 8 years ago, but his name is still very well known and remembered among business people, inventors and Apple users to this day. Steve Jobs’ children named Lisa Brennan-Jobs, Eve Jobs, Erin Siena Jobs and Reed Jobs. That’s the short, concise and fairly clear biography of Steve Jobs, right? Well,
Big dreams a la Steve Jobs
There is one meaningful sentence that is still recorded clearly in the mind of a Disney Store retail executive who met Steve Jobs at the time. The meaningful sentence from Steve Jobs that was said to him was “Have a big dream!” This meaningful sentence uttered by Steve Jobs has a very large, deep and full of wisdom. This sentence has made a Disney Store retail executive think differently and be more motivated. Disney was motivated to no longer be a business that only provided a place for its customers to buy products, but Disney turned into a physical manifestation of the Disney experience itself.
The film about Steve Jobs, starring Michael Fassbender was formed into a visionary inventor. This film script was made for three years and during those three years several new product launches have been held such as, Macintosh (1984), NeXT (1988) and iMaC (1998). The screenplay was written by a well-known screenwriter named Oscar Aaron Sorkin. He formed the story line of this film by describing Steve Jobs as an inventor who is very superior and always has big dreams in his life. The big dreams that Steve Jobs has can be likened to dreams that want to move a mountain (as big as the dreams that Steve Jobs has).
Steve Jobs is a very expert in building big dreams. Not only that, Jobs also always tried to encourage others to design big dreams and make the latest innovations as he did.
Steve Jobs believes that a big dream can be generated through the inspirations that come into our lives. Often an inspiration results from a question that forces our brain to think and reflect back on all the efforts and businesses we have done.
For example, a question raised by Steve Jobs to John Sculley, a president of Pepsi. Steve Jobs lightly asked Sculley, “Do you want to sell sweet soda water (Pepsi) forever? Or are you interested in joining me to change the world? ” Accepting the question, Sculley seemed to be hit and hit hard by Steve Jobs. From the questions Jobs asked Sculley, we can see how even successful people must have big dreams.
One time, Steve Jobs once asked his employees, “How can we find the essence of the Apple Store?” Steve Jobs is not like most leaders, business people or inventors who ask, “How can Apple be able to sell more products and increase sales by becoming the best-selling product on the market?” Steve Jobs wants answers that are more extraordinary than the thinking beyond the limits of his employees.
In other words, from this question he asked Steve Jobs did not want to accept the answer that the Apple team had to open more retail stores. Steve Jobs wants answers that are greater than that, which of those answers contains the meaning of a very big dream.
So, what do Apple employees do to find the answer? The Apple team thought very hard to find answers to questions raised by its CEO. Instead of thinking hard on the spot or just in front of a laptop, the Apple team decided to visit The Ritz-Carlton Hotel to find inspiration and find brilliant answers.
From their visit to this hotel, they managed to find what is meant by “the essence of a store” which is suitable for answering Steve Jobs’s question about, “How can we rediscover the essence of the Apple Store?”. The teams entered the hotel and were welcomed by the entrance opening, then the team got an answer that the customers who entered the Apple Store would be opened the entrance or welcomed warmly like in a hotel.
Apple Store will not have a cashier, but there will be officers who guard there. Not only that, even customers will find a bar behind the Apple Store where customers can get free advice and consultations about products sold by Apple. From this incident, we can see that Steve Jobs was not only a great inventor and businessman, but Steve Jobs was also a very big dreamer.
For him, the big dream is not to try to be “average” or to have the same essence of thought as other people. The big dream for Steve Jobs is to look for new foundations of thinking that are very different and unique, not what others think. This is reflected in the unique questions that Steve Jobs asked the Apple team that not only focused on increasing product sales, but we all needed to focus on the essential essence needed by the Apple store.
Steve Jobs-style big dreams also successfully transmitted to several other famous business people. George Blankenship, a well-known former executive of Tesla Motors has collaborated with Steve Jobs in establishing the first 150 Apple Stores. George claimed that Steve Jobs had injected enormous motivation for the development of Tesla, especially about how Tesla should make its customers more comfortable.
In this regard, Steve Jobs has inspired George Blankenship to create an exceptional customer experience. The staff at the Tesla showroom have been trained to educate customers by being patient in providing important information that customers ask about. Tesla staff are also obliged to ensure their customers leave with smiles on their faces. Such best customer service methods have been inspired by the way Apple treats their customers.
Not only George Blankenship who was successfully motivated by Steve Jobs and Apple, John Lasseter also experienced the same thing. John Lasseter is a Chief Creative Officer at Pixar and Disney Animation Studios. John Lasseter tells how Steve Jobs always told him constantly that “John, make the film great.”
Steve Jobs convinced John Lasseter that the films produced by Pixar must be of the highest quality and made as good as possible, because Jobs believed that Pixar films would last forever. This implies that Steve Jobs wanted John Lasseter to have a big dream that the films he made would always be watched by many people and not timeless. We can see the results now, Toy Story is one of the films held by Pixar and John Lasseter which until now is STILL a favorite movie of many people, not only children but also adults.
From this inspiring story, we can draw the conclusion that the way to have big dreams in the style of Steve Jobs is to ask questions that can reflect all the efforts we have done before and keep asking lots of questions and pressing our brains to keep thinking and looking for new inspirations which can lead us in the formation of big dreams. So, from now on don’t be afraid to have big dreams, Career Advice colleagues. Keep spirit!