Today’s data trackers cleverly use unsolicited marketing emails to collect identifying information, such as your IP address, to create a personalized profile. Thanks to secret tracking methods, they can find out whether or not you’ve opened the email, what time you checked it, and how many times you looked at the message. With iOS 15, Apple aims to take on those unsolicited emails with a well-thought-out feature called “Email Privacy Protection.” If you want to keep your web activity private, let me show you how to enable Email Privacy Protection in iOS 15 on your iPhone.
Prevent emails from tracking you with Mail Privacy Protection in iOS 15 (2021)
While remote images uploaded when opening an email is one of the key components of tracking, advertisers use invisible pixels to collect information about the user. When a person opens the email, the code within the pixel collects the required information and sends it to the business. This is how email tracking uses remote images and invisible pixels to create a personalized profile of user online activity on websites.
Enable email privacy protection on iPhone or iPad
When you open the Apple Mail app for the first time in iOS 15, you will receive the message to protect your mail activity. However, if you bypassed or bypassed it, you have the option to turn Mail Privacy Protection on / off manually. Just follow the steps below:
- Open the Settings app on your iPhone or iPad.
- Now scroll down and choose Mail.
- Next, tap on “ Privacy Protection” located under the Messagessection.
- Next, activate the button next to ” Protect email activity“. And that is. You have successfully enabled Email Privacy Protection on your iPhone. iOS 15 will now protect your IP address, location, the time you open email, and more. It will also block the invisible pixel that email marketers use to learn about your online browsing habits.
Disable email privacy protection on iPhone and iPad
When you disable email privacy protection on your iPhone or iPad running iOS 15, you have two options: hide the IP address and block all remote content . That means you can still block emails from tracking your activity by individually enabling either or both of these features.
To do this, go to “Settings -> Mail -> Privacy Protection”. Now, if the “Protect email activity” option is enabled, disable it to see the other two email privacy options. Then it is up to you which feature you want to activate to protect your privacy from scammers and email marketers.
How does email privacy protection work in iOS 15?
To ensure that your personal information remains protected, Mail Privacy Protection keeps your IP address hidden and uploads all remote content privately so that invisible trackers cannot collect your information. In particular, this security feature loads content in the background, even when you don’t open the message. And that makes it extremely difficult for advertisers to track your email activity. Behind the scenes, Apple employs multiple proxy services and also assigns a random IP address to keep everything secret.
As a result, senders of emails can only see an IP address that corresponds to the region where you are located. Therefore, they cannot access any specific information about your whereabouts and online activity. Also, the data is not specific and random, which means that advertisers cannot use it to create their online profile.
Use email privacy protection to protect your online activity
So here’s how you can take full advantage of Email Privacy Protection to safeguard your personal information and prevent data trackers from creating a profile based on your online behavior. In an age when cybercrime is at its peak, it is always worth having multiple layers of protection against spammers and hackers. So it’s good to see that Apple has introduced reliable tools like Hide My Email and App Tracking Transparency in iOS 15. These will help prevent data trackers from harboring personal information in secret. What do you have to say about this remarkable security and privacy feature of iOS 15? Share your thoughts with us in the comment section below.