Instagram is a social network created to upload and share audiovisual content, especially photos. Today, it has more than one billion active users. Although it has a web platform, it is designed to be used optimally on mobile devices through its App. Stay until the end and learn how to direct on Instagram .
The application has several features. In addition to displaying your photos and videos, it also lets you add filters, text, links, tags, and more. The social network Instagram works with a follower system through which users take care of the accounts they like.
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How to direct on Instagram?
In order to have more followers, you have to use all the tools that you can have on the platform. This includes stories, IGTV, and live streams. Throughout this post we will tell you how to direct on Instagram and some tips for you to be successful.
Live streaming , also known as live streaming , is an optional feature built into Instagram stories. With this feature, you can show your followers everything you do in real time. Doing this is really simple, and you just have to use the front or rear camera of your smartphone:
- First you must open the Instagram App.
- Next, go to the upper left corner of the screen, where you will locate a button that is shaped like a camera.
- Similarly, you can click on the ” Add new story” option just below the camera.
- The front camera is then activated by default.
- Swipe left on the lower ribbon until you locate the ” Live” or LIVE function.
- Above you can see active subscribers or friends.
- To start live streaming, press the start button at the bottom.
If you want to change the video between the front and rear cameras, you must touch the camera button and also the arrows that are located in the lower right corner.
Once you start, you will see a live broadcast indicator in the upper left corner, and a button in the upper right corner to end the broadcast. Now, at the bottom, you have available some functions such as: create comments, send messages to participants or invite new users.
At the end of the live broadcast, Instagram gives you the option to save the broadcast and share it as a story. However, you can disable the sharing feature.
Tips for organizing a live on Instagram
Live streaming can bring several benefits to your Instagram account; such as increased traffic, engagement, and visibility. In addition, it can also increase the number of subscribers to your profile.
Since you know how to direct on Instagram, now here are a series of tips so that you can get the most out of live videos:
1- Choose a reason
Going live is not enough to grab the attention of your subscribers. You must be clear about what you want to convey. You have to have a great idea: show your brand, explain your offers, do an interview or cover an event related to the topic you are working on.
2- Make publications
It is not advisable to appear live without prior notice. There are many ways to promote live streams on Instagram. For example, you can make a post with relevant information such as broadcast times, guests and the topics you are going to discuss. Use the tags to post the message.
3- Gather information
Use the tools and questions in the story survey to gather useful information for a live broadcast. For example, if you want to find out the favorite literary genres of your followers or their favorite books. You can also conduct a survey to determine the topic of the live broadcast.
4- Countdown
The stories have other important characteristics; one of them is the countdown, a button that reminds followers when the live broadcast will take place.
5- Use the stories
Stories are also a good way to promote your broadcast; Since they are designed to last 24 hours, they are perfect for hosting actions every day. In addition, you can share your publications in streaming in the stories or make new content. Of course, don’t forget to modify the design, add stickers and effects to make them more interesting.
Do not stop reading: How To Get Around Something On Instagram: Way To Have A Greater Reach
The best live streaming platforms alternatives to Instagram
You should know that Instagram is not the only way to do live streaming. Currently, all social networks or video platforms offer the option of live streaming, as it is a method to interact effectively with your audience.
That is why, we present a list of the best alternative platforms for live streaming:
1- YouTube
YouTube is the largest video platform in the world. This was one of the first portals to implement the live streaming feature. To start broadcasting, you just have to create a new video.
In the mobile app, you just have to touch the video camera located in the upper right corner, next to your profile. On the screen you will get two options: broadcast live and record.
In case it is the first time, you must give the application permissions for the camera and microphone. YouTube gives you the option to choose between: broadcast now or schedule a broadcast. Well, in either case, you must specify the name of the broadcast . Enable or disable chat for viewers, choose the viewing mode (public, hidden or private) if you are going to have an age restriction, among other things.
Similarly, YouTube has a broadcast system with an encoder. However, it is necessary to download the encryption software . This tool is used to customize some live video settings, such as thumbnail, format, and other things.
2- Facebook
Facebook is one of the most popular social media platforms in the world today. In recent years, it has strived to offer its users a better video viewing experience, which is why live streaming is now possible. Anyone with a Facebook profile, page or group can stream live videos if necessary.
To launch a live video, just click the ” Live ” button in the publishing panel, next to ” Photos .” Then you have to add the title, description and tags. Finally, you start broadcasting.
If you do it from the Facebook app, you must give the application the necessary permissions to use the camera and microphone of your smart device.
3- Twitch
Twitch is a video game live streaming tool. However, its usefulness goes beyond other means. First, you must register and create an account on the official site.
Now you must enter your username, password, email address and date of birth. Now on the other hand, you can also use your Facebook account to sign up for Twitch. If you have an account, you have to enter the settings section, how to configure the streaming settings to your liking.
