Instagram Reels is a channel that is having a lot of impact during 2021 and will surely continue to do so in 2022 (even I think later as well).It started out with a lot of scope, but a decrease is already beginning to be noticed , something very normal considering the number of content creators who are already using this channel to share short videos.Therefore, it is more complicated than before to create a viral reel (there is a lot of competition and many accounts are doing very well), but it is not impossible.
In this post I tell you everything I think you need to know to create a viral reel .
Why do you want to create viral reels?
This is a very important question to ask yourself.
Why do you want to create viral reels?
- If your answer is because you think you are going to get a lot of followers , sorry, there are many accounts that have reels with many views and they have not grown almost (I have seen reels of millions of views in accounts with less than 2000 followers).
- If your answer is because you think you are going to get a lot of sales , sorry, it is not like that either. To be able to sell on Instagram you must reach your target audience and that is not always easy with viral reels. In addition, before selling you need to be trusted, and this with a single content is very complicated.
There are many professionals who are selling the wonders of creating viral Instagram reels to sell their services or infoproducts, but you have to think about what you really want a viral reel for and if what you are looking for can give you a viral reel or not.
However, here I tell you how you can do it and I give you some tips because, even if your reel does not go viral as you expected, this can help you have more views both to make your brand known to new users and within your community.
How to make a viral reel?
I share some things that I think a reel must have to have many visualizations according to what I have analyzed and the logic.
Keep it short.
The reels are contained that are consumed very easily and quickly , so if your reel is very long it will surely be more difficult for it to go viral.
With this I am not telling you to do it between 7 and 10 seconds, as I have heard on occasions, but to focus on giving all the information you want to share in the shortest possible time .
Then you can expand the information in the text if you think it is convenient, but do not get involved in the video or they will leave.
Hook in the first 3 seconds.
In the first 2-3 seconds that we visualize, we make the decision to stay to see more or move on to the next one . If in those seconds you cannot convince the user that they should stay to watch your video, they will surely go to the next one, no matter how interesting it later becomes.
Think carefully about what you are going to say in those first seconds to prevent that user from continuing to scroll.
My recommendation is that you start with a question, a good title about what you are going to talk about, an interesting and striking fact or something that causes controversy .
Think of interesting topics for your community and the people you want to reach.
As much as you follow other tips, if your content is not interesting it is very difficult for it to go viral .
The content is the one that hooks us and the one that leads us to the profile of a user to consume more. If this is not right, surely the rest will not work.
Think well what you can contribute to that potential client that you have on Instagram: what doubts they have that you can solve them, what interesting data they would like to know or what content they usually consume .
And always focus on your potential client , because otherwise you make a viral reel but either people who do not interest you start following you (who you are not going to sell or who will stop following you because the rest of the content that you usually share does not interest them. ) or you will have visibility, but no more followers.
Make transitions.
The reels are more dynamic, so I recommend that you add transitions.
You don’t need to make very complicated transitions , unless you know how to do them and want to do them. You can simply use some Instagram effects to add transitions or elements that make it more striking.
Many times the reels that have the most visualizations are simple reels .
Add subtitles or titles.
It is not only in case in your community there are people with hearing problems, but there are many users who consume content with the audio muted because they are on the street, because they do not want to disturb someone or because they are watching content while watching TV.
If you add subtitles or dynamic titles that user will be able to follow your content without having to activate the audio. If you don’t add them, it will move on to the next one.
If you want to add subtitles quickly and easily, my favorite tools to do so are CapCut and Captions .
Use trending music or your own audio.
Using trending music can give your reels a boost , since it is something that the Instagram Reels algorithm takes into account (surely you have noticed that when you see a reel with a song, you get more reels with that same song ).
But if you do not have the music in trend, nothing happens, you can use your own audio (that is, your voice) to create a viral reels.
Be careful with the audios that you find of commercial music that are tagged as uploaded by a user , since that user does not have the rights to use it and if Instagram detects it, it will delete it leaving your reel without sound.
Give the trends a spin.
Many trends appear on Instagram Reels daily. You may like some more and others less, but while it is in trend you will see a lot of the same content following it .
My recommendation is that you do not do the same, since it does not attract attention among the sea of equal content. Give it a spin .
Surely there is something you can do following that trend, but giving it that different touch, taking it to your field.
Tips for your reels to go viral
In addition to creating a reel with all the previous characteristics, these tips that I share can also help you to give more visibility to it.
Share your reel also in the feed.
Before publishing your reel you will see that an option appears to mark that you want it to also appear in the news section . What this will do is that that reel does not appear only in the Reels tab of your profile, but also in the feed.
My recommendation is that you always do it, except in the case that it is a spontaneous reel and it is not within your strategy. I have done tests and the reels that I publish in the feed have at least more than twice as many views as those that I leave only in the reels tab, so it’s worth it.
Share your reel in stories.
If you share your reel in stories, you will be attacking another channel so that your community knows that you have published new content , which will surely bring you more views.
My recommendation is that you do not cover the reel in the stories so that they know what they can find and that you do not simply share, but do stories before to create expectation or at least upload a short text along with the reel to encourage curiosity and click to see him.
Add a descriptive cover.
When you are in the reels tab, the cover is not visible, so it may seem that it is something unimportant. However, when you go to the profile of an account, what we are going to see is the cover.
If that cover is not giving me information about what I will find if I press, surely I will not press . Keep in mind that there is surely a lot of content on your account (unless you’ve started recently) and among so many content something has to call my attention to press.
Create content in reels.
If you think that you are going to publish 1 reel and it will go viral, I am sorry to tell you that it is very likely that it will not be the case.
This is like the lottery, you can get if you buy 1 ticket for the first time in your life, but the most likely thing is that you will have to buy more tickets for a while to get something …
If you want your reels to really go viral, create a good strategy and start constantly sharing reels , analyzing what has worked best before and improving all the time.
Post it at the best time for you.
The time you post is very important. I have done tests in which I have published at a time that was not suitable and the interactions and views have been much lower than usual.
Think about when your audience is connected, what habits they may have and see when you usually receive likes, comments or private messages to know that those followers who really interact with your content are active.
Be patient.
It is very possible that you share several very good reels and still not get them to go viral.
There are many users sharing reels and the competition is getting bigger and bigger, so things get complicated.
My recommendation is that you do not focus on viralizing your reels, but on creating content that is really useful and that your community likes . So you will not have that feeling of frustration if you do not succeed and if you do, it will surely make you especially excited.
Conclusions.
Making a viral reel is neither as easy nor as difficult as it seems, but it does require it to have specific characteristics that most people tend to like.
If reels are within your strategy, you should take into account these characteristics and tips to try to make it viral, but be careful, do not focus only on that, but on creating content that is really interesting for your community.
Have you managed to make a viral reel on your Instagram account? I read you in comments.
