Lookcast presents Virtual Showroom, a project based on the proprietary Lookcast platform, which offers a multi-dimensional navigation (lookbook, shop windows, concept) with the ability to select products and create a wishlist / cart for each customer. Each dimension can be explored through a content-centric path (video, images and 3D) on which specific tags (hotspots) are inserted that allow you to discover the specifications (model-size-color) of the product. The solution allows for tracking of all significant customer interactions
Maintaining a relationship with buyers and customers of the wholesale channel, allowing agents to be able to tell about the products and the catalog, replicating scenarios and emotions that are created live: this is the challenge taken up by Lookcast with the Virtual Showoom project which was a finalist at Digital360 Awards 2020 in the category CRM / Solutions for Marketing and Sales – Augmented Reality .
Index of topics
- What is Virtual Showroom
- The functionalities
What is Virtual Showroom
The project is not the result of a customization, but of a product configuration . Specifically, Virtual Showroom is based on the Lookcast cloud platform developed in java, javascript and html5, making both the front-end and the back-end compatible on any browser and device .
An internal DAM – Digital Asset Management manages the delivery of content with optimized quality for the target channel. An internal PIM – Product information management, on the other hand, allows archiving and updating of the articles database.
Lookcast promises very short lead times in order to facilitate product availability and the go-live of the Virtual Showroom in a short time .
Integrations with third-party platforms (product data, order entry, co-browsing), can be implemented at a later time in order not to impact the start-up times.
The functionalities
How does AI help optimize business operations?
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The Virtual Showroom Lookcast offers a multi-dimensional navigation (lookbook, shop windows, concept) with the possibility to select products and create a wishlist / cart for each customer . Each dimension can be explored through a content-centric path (video, images and 3D) on which specific tags (hotspots) are inserted that allow you to discover the specifications (model-size-color) of the product.
This emotional navigation is supported by an order management dashboard in which the agent can create wishlists and orders for each customer, defining through a co-browsing system (no account or application to install), quantities and sizes to purchase.
Thanks to Lookcast’s immersive, product-centric browsing experience, you can track all significant customer interactions to enrich customer journeys and gather important insights into product interests and preferences.
The construction of the navigation takes place through an easy-to-use back-end. Each customization allows you to safeguard the customer’s brand identity
