Advertising on Instagram offers excellent solutions for your brand. In fact, Instagram offers a platform that allows you to advertise through various types of ads. Many advertisers have seen how this promotion channel achieves a higher ROI than other types of advertising campaigns.
Instagram hit 800 million users in September 2017 and is rapidly growing in usage. But with so many active people using it at all hours of the day, how can a small business like yours emerge?
This is where Instagram advertising comes in and allows you to focus on the people you target, at the right time, with the right messages and images. In this guide, you will learn everything you need to know to get started with an Instagram advertising campaign.
What is Instagram Advertising?
This is a method where you pay to post sponsored content on the Instagram platform. It allows you to reach a wider and more targeted audience. An individual may decide to advertise on Instagram to increase brand exposure, website traffic, generate new leads and new conversions.
To make an Instagram ad you need an image, a set of images or a video (which can be accompanied by text) to reach the audience you target. Spending a little money to advertise a post can lead to more exposure for your brand.
Is Instagram avertising right for your business?
This leads to the obvious question: who uses it?
Unfortunately for all marketers, Instagram tends to lean towards a younger audience, with the largest percentage of users falling in the 18-29 age group (55%), then 30-49 years (28 %). Only 11% of users are between the ages of 50 and 64 and only 4% are adults over 65.
According to Hootsuite, the majority of Instagram users live in urban areas (32%) and 28% of users live in the suburbs. Also on Instagram there are more women than men, the gender gap isn’t as big as it once was.
How much do Instagram ads cost?
This is a tricky question to answer, as costs are based on a variety of factors. The model is based on CPC (cost per click) and CPM (cost per thousand). Obviously the cost will vary depending on the audience, the competition, the time of day, the day of the week, etc …
According to Keith Baumwald, founder of Leverag Consulting, Instagram ad costs go up to $ 5 a CPM. However, generating ads on Instagram has a positive side, in fact, advertisers have control over how their budgets are allocated. For example, you can choose between a daily budget to limit the amount you spend per day or a term budget where you want to set your ads to run for a period of time until your budget ends.
Other ways to control your Instagram ad spend include setting up your ad schedule. You can specify certain times of the day when you want to run your ads.
Types of advertisements
- Image – A single image, in horizontal or square format.
- Video – Videos up to 60 seconds in length, in landscape or square format.
- Carousel – Up to 10 photos, viewable by swiping.
- Instagram Stories – Advertise on Instagram Stories with photos or videos
Objective importance of the advertising campaign
Instagram ads can choose from several possible goals to assign to their advertising campaign, which can be selected from a list. Don’t underestimate the importance of this choice, which will determine the cost of your campaign and how your ads will be optimized. The options present include:
- Awareness – Spread the knowledge of your company, product, app or service. It includes coverage, coverage and frequency, brand awareness, local awareness
- Consideration – Let your potential customers know more about your products / services. You can get consideration through site clicks, video views, reach and frequency.
- Conversion – Increase product sales, mobile app downloads and even your store visitors. It includes website conversions, dynamic Instagram ads, mobile app installs.
