Search engine optimization is optimizing your website for the search engines.
By optimizing your website for Google, your website will appear higher in Google.
Search Engine Optimization is the translation of the English term Search Engine Optimization, or SEO for short.
Many people think that search engine optimization is very technical, when this is not the case.
It mainly comes down to the fact that your website must provide relevant and good information. If visitors find the information on your website interesting, Google will also reward this.
Google wants to help its users in the best way by directing them to websites that actually provide an answer to their question.
What Google wants to avoid is that they send visitors to your website, but who do not find the information on your website relevant or useful.
If, on the other hand, the visitors of your website linger on your website for a long time because they find the information interesting, Google will be only too happy to have your website appear high in Google.
Let’s take a look at what we as bloggers should pay attention to when it comes to search engine optimization.
Be aware that search engine optimization is a long-term strategy. You won’t be at the top of Google overnight. It will take a while for Google to see your website as valuable and reward it in search results.
SEARCH ENGINE OPTIMIZATION TIPS
1. USE WORDPRESS
To rank high in Google, it is extremely important that your website is built in the right, SEO-friendly way.
This puts off many people because they think you need a lot of technical knowledge for this.
But this is not true! There is an easy solution to build your website the right way and that is WordPress .
WordPress is a system that allows you to easily build your website in the right way. It is very user-friendly and is completely built according to the rules of SEO and Google.
This way you don’t have to worry about the technical side behind your website and you know for sure that the foundation of your website is well built.
In addition, your website is very easy to maintain via WordPress and it is free.
So only benefits!
2. TITLES AND META DESCRIPTIONS
If you enter something into Google, Google will show you the list of results.
These results are displayed on the basis of a title and a short description (the META description).
It is very important that you set the title and META description correctly so that your website stands out in the search results and people click on it.
You can easily set the title and META description yourself via the Yoast SEO WordPress plugin (if you followed my first tip to use WordPress of course).
With the Yoast SEO plugin you can determine for yourself how your website will look in Google search results and you can optimize the page for the search term for which you want to be found.
Use the search term you want to be found for in the beginning of the title.
Be sure to include this search term in your META description, preferably as much as possible in the beginning.
This makes it very clear to Google what your page is about.
You will find that this will make a huge difference to your rankings in the search results.
3. POST NEW CONTENT REGULARLY
The most important driving force to get your website higher in Google is still the content of your website.
If you have a lot of interesting content on your website, Google will be only too happy to present it to its users.
Websites that only consist of a few pages that were once created and that have not been used after that, will not rank highly in Google.
Google loves websites where new, good content is regularly posted.
This makes your website more and more valuable and your website will rank higher for more and more search terms.
Google notices that you are actively working on your website and this is rewarded.
It is important to provide unique information .
What do you mean by “unique information” in the context of search engine optimization?
What do the readers of your blog and also the search engines hope to find on your blog?
You can define “unique information” in general terms as the kind of information that cannot be found on a lot of other blogs.
I’m not saying that you have to invent something new every time you want to write a new blog article, but a new angle on a familiar topic will certainly be appreciated by your readers and the search engines.
Try to resist the temptation to change the subject often and write about the “hype of the month”.
Try to write consistently about all aspects of your niche and your unique take on it.
The amount of advertising on your blog also has an impact on search engine optimization.
The larger your Adsense ads and other advertising blocks are, the less space you spend on your blog for unique information in the eyes of the search engines.
That’s why some blogs dropped a lot in Google after an update of their search algorithm: their content versus advertising ratio was too low.
The frequency with which you post blog articles on your blog is also very important for search engine optimization.
It also has a direct impact on the amount of traffic you get to your blog.
Do you want to double the number of visitors to your blog ?
Then double the frequency with which you write blog articles on your blog.
The more recent articles you have on your blog, the more reasons your readers will have to return to your blog.
If you currently write one blog entry per week, try to write two per week.
It may sound like a big effort, but it is guaranteed to be good for your blog’s search engine optimization.
It will ensure that your blog appears higher in Google.
The longer your blog posts are, the more likely they are to rank high in Google and drive many visitors to your blog.
When you think about it, it actually makes sense that the length of your blog posts has a positive impact on search engine optimization: the longer your article, the more potential value it will deliver to readers.
So what should you do if you mainly post videos, audios or photos on your blog?
Then add the script of what is being said, a caption or explanations to your blog article.
You shouldn’t see this just as a search engine optimization trick. You also provide a valuable alternative for visitors to your blog who prefer to read.
I always appreciate it when there is an introduction and accompanying text with a video.
I hate cliches and I realize you’ve probably heard the advice ‘Contect is King’ before, but it’s the truth.
EVEN MORE SEARCH ENGINE OPTIMIZATION TIPS
I have given you some very good SEO tips above that you can apply to get your website at the top of Google.
It is of course important that you really get started with the tips. It is not enough just to read them.
If you don’t apply the tips to your website, your rankings in Google will not improve either.
To help you even more on your way, I have made an overview of the 10 best SEO tips to get higher in Google quickly.
I recommend that you also read these tips and apply them to your website.
HIGHER IN GOOGLE BY SEARCH ENGINE OPTIMIZATION
Do you also want to get thousands of free visitors per month from Google so that your blog becomes an online success?
Do you want a clear step-by-step plan and practical tips to know exactly how you can do this?
Well, then I definitely recommend checking out Jacko Meijaard ‘s Affiliate Marketing Revolution .
The Affiliate Marketing Revolution is a video course in which you can watch over Jacko’s shoulder as he sets up a successful affiliate marketing business step-by-step.