How much time do users spend on TikTok?

You know how much time users spend on TikTok , certainly it is a quite addictive social network, but you will be surprised by everything that happens when someone enters their profile, the minutes, or hours, that can go by watching the viral content of the platform.

The truth is that TikTok is designed precisely so that you stay , the rhythm of the content makes you consume one video after another, without having the intention of stopping and that is because they have designed an algorithm that adjusts your feed to that type of interest that you have. manifested in your previous visits.

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How to watch TikTok web without account

Videos on TikTok last between 6 seconds and 10 minutes , so it is not difficult for you to get hooked on a session of quick content in a slider format from the screen of your mobile. Viewing data from a computer is considerably less than that from a smartphone screen.

How long does a user watch TikTok in a day

According to leaked statistics from the Music Business Worldwide platform, users in 2023 spend approximately 89 minutes a day on TikTok . This in several sessions that can last between 5 and 20 minutes on average.

In fact, TikTok is one of the most downloaded applications on Android phones, according to Statista, 36% of content consumers on TikTok are under 30 years old , while 22% of users are so-called Millennials, who have ages 30 to 40 years.

One of the reasons why people can spend about an hour and a half a day on TikTok is the sound, in fact 88% of users say that it is largely the music in each video that makes them stay.

Another interesting fact is that about 46% of TikTok users remain in their sessions within the social network without any type of distraction , or interacting with several screens at the same time.

Interestingly, the ads are not as rejected on TikTok as they are on other platforms like Instagram or Facebook. 38% of users receive them without any inconvenience.

In a count, 4 out of 5 people indicate that they prefer TikTok over other social networks for its high level of entertainment. In addition, 23% of people indicate that the content of this platform invites them to participate and they create their own content.