Presenting your products, services and your company to the public requires a lot of care to create a good image, creating a positive impression in the consumer’s perception. Nothing does this more efficiently than a well-produced material with differentiated graphic finishes.
Although digital presence is important, nothing substitutes for the sensory experience of a printed material . With it you can explore senses such as touch and smell, which are still impossible to be reached in online media. In order to offer a complete customer experience, it is necessary to invest in graphic products as well.
And for that experience to be even better, having good graphic finishes ensures that your material stands out amid the sea of information that we live in today. So, if you want to make your graphic pieces unforgettable for your client, get to know the main types of graphic finishes offered on the market!
Main graphic finishes
When it comes to expressing creativity in the creation of differentiated graphic materials, special cuts are powerful allies. With a special knife, the printer is able to “cut” the graphic pieces in any format you can imagine.
With this feature, it is possible to create, for example, business cards in the form of symbolic objects for a company’s field of activity.
Unlike the special cut, the profile is the straight cut made in materials in square or rectangular shapes. It is usually performed with a guillotine or refiner and used to ensure that all parts of the same batch have the same proportions.
It is a compromise between the special cut and the profile, since it causes a different cut effect without, however, needing a special knife for this, since there are equipments that allow this type of graphic finishing to be done with low cost. .
The detail here is that the rounding of the edges does not necessarily need to be done in the 4 corners of the piece. Doing it in 1, 2 or 3 corners gives the material an extra charm.
The varnish located serves to highlight important information in a graphic piece in a more sophisticated way. The area that receives the improvement with the varnish becomes brighter, contrasting with the other matte parts.
Also known as UV varnish, in addition to brightness, it also ensures more vibrant colors and protection of the place where it was applied.
The lamination is an extra cover, known as BOPP film, which receives the paper, assuring him much resistance. It is a kind of plasticization, however, more visually delicate. In addition to more durability to the material, it also guarantees more beautiful colors and a different feeling to the touch.
There are two basic types of lamination for graphic finishing: matte and gloss. Learn a little more about each one to understand their differences.
The matte lamination is capable of hiding possible imperfections in the paper and printing , in addition to preventing the piece from getting fingerprints when touched. Printed with a lot of text and that should last a long time are the most recommended for this type of finishing.
The name itself says that the gloss lamination is practically the reverse of matte. Because it is bright, reflecting light, it makes the colors sharper and more beautiful, as with localized varnish. However, it impairs reading, so it should be used in the graphic finishing of pieces in which images are predominant.
The soft touch lamination is done with a type of matte BOPP film, however, velvety. It gives the material a softer touch, which causes a differentiated sensory experience to the recipient. In addition, because it is 50% more dull than normal, the color reproduction fidelity is much higher.
Holographic lamination has an application process that is practically the same as that performed on BOPP film, however, it produces a three-dimensional effect on the paper surface. With this graphic finish, the content of the piece seems to move according to the angle from which it is viewed. It gives a touch of movement and modernity capable of making a big impact on the recipient.
For those who value sensory experiences, aromatic lamination is another excellent option. It is the application of a kind of aromatic adhesive covering the piece, as with BOPP film. This type of finish can be used by companies in the cosmetics and perfumery industry, for example, even for creating samples and packaging of their products.
If you want a highly refined result, with metallic details, your graphic finish is hot stamping. As the name suggests, it is a type of lamination made with the compression of a foil by a hot plate, making it stick to the paper.
The result is details, usually golden or silver, that faithfully imitate the effect of the metal itself, including the reflection.
The crease is a type of graphic finish used to demarcate folds in a piece. For example, in folders that can be divided into 2 or more parts that open and close, imitating a book, for example.
In some cases, this crease can be serrated, allowing a part of the graphic piece to be highlighted, which is very common, for example, in the production of tickets for events.
Another type of graphic finish that makes the piece sensitive to touch is the relief. It can be high or deep, which means that the paper will be “marked” with protrusions up or down, giving a kind of texture to the paper. Embossing is used a lot in wedding invitations , for example, but it is important to remember that it is only possible to apply it on papers with a weight greater than 180.
As you saw, you can create incredible variations and combinations with the right graphic finish for your material. With so many options, you can let your imagination run wild and create pieces so creative that your customers will always remember them.