Female entrepreneurship: the importance of women in business

The female entrepreneurship has never been so high. Owning your own business has become the dream of a large number of women.

The numbers don’t lie. The female audience has achieved a prominent role when it comes to entrepreneurship. According to the Brazilian Micro and Small Business Support Service (Sebrae), there are already more than 7.3 million women who own the business .

Thus, it is expected that, in the coming years, female power in the world of entrepreneurship will continue to increase.

Therefore, we prepared an article with several data and information about female entrepreneurship and the importance of women in the business world. Follow!

Entrepreneurial women: Meet women you can be inspired by

For several decades, women have revolutionized the market and inspired others with their stories in the business fields. Their paths were not easy, but certainly very successful. We highlight here, some of these women who have achieved their place in the market:

Luiza Helena Trajano

Luiza Helena Trajano ( @luizahelenatrajano ), Brazilian entrepreneur, transformed the family business into one of the largest retailers in the country, Magazine Luiza. Its history shows us the importance of strategic management to obtain the best results.

Helena Rizzo

This is one of the greatest chefs in the world. In addition, it has one of the most popular restaurants in São Paulo. Helena Rizzo ( @helenarizzo ), shows us the importance of seeking a good qualification to increase the realization of your dreams.

Coco Chanel

Best-known Coco Chanel, Gabrielle Chanel, not only innovated the fashion market but also launched many trends, and became one of the most well-known and desired luxury brands in the world. Soon she stood out as one of the most important women of the 20th century.

Kylie Jenner

Kylie Jenner ( @kyliejenner ) in 2015, accumulated about 900 million dollars with her cosmetics line, becoming one of the newest billionaire entrepreneurs in the world. She is known as Kylie Cosmetics and much of her success is attributed to the focus on digital entrepreneurship.

We are not lacking in the example of great women entrepreneurs and this is important because they are not afraid to innovate and used their creativity to leverage their business and so on. conquer your dreams, serving as an example for many other women.

Why enter female entrepreneurship?

The greatest desire of women, when it comes to entrepreneurship, is to be responsible for their own business.

In this way, it is possible, over time, to observe the growth of that enterprise and, consequently, achieve financial independence.

In other words, female entrepreneurship is the gateway for women to realize their dreams, thus building the life they have always wanted.

In addition, the presence of women in an environment marked mainly by the predominance of males opens doors to new opportunities and a new way of looking at business.

Therefore, entrepreneurship is an excellent way to empower yourself, thus achieving both personal and professional fulfillment. However, there are still some taboos that need to be broken in our society.

Check now what are the main challenges faced when it comes to female entrepreneurship.

Main challenges in female entrepreneurship

The female entrepreneurship is full of challenges and obstacles. The first is the lack of opportunities.

That is, we live in a world in which the business sector is marked by a predominant male presence. In this way, many women end up feeling unmotivated or even not finding a way to undertake.

Thus, understanding that it is possible to find several closed doors, women end up facing a second problem, a stereotype related to the potential they have to deal with an enterprise.

There is a disbelief in the woman’s ability to deal firmly with running a business.

Finally, there is another obstacle, which is time. Research indicates that 90% of women need to reconcile work with domestic chores , while only 40% of men deal with this challenge.

Dealing with the daily life of a company and with domestic chores, which ends up including caring for the family too, is one of the challenges that women need to face.

However, even with all the adversities, it is more than possible to become a successful entrepreneur. Let’s understand some fundamental steps for female entrepreneurship.

Success factors in female entrepreneurship

As it has already been noted, entrepreneurship is not a very easy task. However, there are some factors that contribute to the success of an enterprise. Know now what we are talking about:

Seek to qualify

One of the ways that women can face all the challenges involved in female entrepreneurship is to seek to qualify and keep up to date with the market.

Therefore, seek to be attentive to all the news and opportunities to qualify, either through courses, specializations or lectures.

The more qualified you are, the more likely a woman is to succeed in your venture.


An entrepreneur’s life is full of important decisions. Any mistake can be crucial and lead to negative consequences.

Therefore, it is essential to evaluate, in a profound way, the scenario in which you are inserted, before making any decision for your company.

An action that can minimize the chances of error is to have professionals specialized in accounting to have a broader view of your business.

Have competent people by your side

Another measure that directly influences the success of an enterprise is to surround yourself with people trained to leverage your business.

In this way, count on competent professionals to act in all processes of your company, thus helping in a more efficient management.

Finally, it is extremely important to persevere in the face of all the challenges involving female entrepreneurship .

Despite being a challenge, entrepreneurship is more than possible. Write down all these tips and put them on paper so that your business will grow and obtain positive results.


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