We currently live in a world of constant changes and events that generate news. And having the largest information network, referring to the internet, can create confusion in differentiating between newsletter and press release . If you are or are studying social communication, this topic will be very useful.
What is the Difference Between a ‘Newsletter’ and a ‘Press Release’?
newsletter
In English it is better known as “Newsletter” . It is a publication that is distributed frequently and features a main topic. Such periodic disclosure can be done by a club, community, or association. The newsletter has expanded its horizons by venturing online. And they have found an excellent resource to spread information such as: Email marketing.
In order for you to enjoy the newsletters, you have to be a subscriber. You enter your email and name on a website of a company that provides this free service, although there are cases that are paid. From this concept, you can already notice a remarkable difference. And we will show it to you by points.
- The main characteristic of the newsletter is its Periodicity . It is published regularly. This will depend on the activities carried out by the entity that distributes it, as well as the interest that it has in keeping its subscribers informed. It can be issued daily, weekly or monthly, bimonthly or semi-annually.
- Attractive structure . It has to be eye-catching and this demands that your design arouse interest, using images and colors to grab the subscriber’s attention. To meet this objective we have programs that can help us.
- Their language is usually simple, but striking. With a wording that emphasizes simplicity and creates a bond of trust between the entity and the receiving public.
- Extension . This point will depend on the type of information. It is usually 1 or 2 pages long. It is good that you remember the importance of being brief.
- The recipient person . The target audience is subscribers. It is actually a great advantage, because it has the attention of people who voluntarily gave their personal data for the information they will provide. And this modality has increased by electronic means, since they have the mobile subscription platform.
- Corporate. It should be noted that those who issue it, become organizations or brands that have the support of affiliates.
Purpose
Its very title expresses it well. It serves to inform an interested public. And this medium becomes an excellent marketing and advertising tool. Here’s what a press release entails. So we can easily determine their differences.
Press release or press release
It is a written communication, addressed to the audience of the media, be it radio, internet sites or television. Its purpose is to make clear the position or point of view of the company on a given matter. Therefore, it will reflect the vision and values of the company. We will indicate the general characteristics:
- Usually, it is related to your environment or external fact of the company.
- He tends to express himself in journalistic language .
- Your audience is the media . Since they become a means of spreading the news.
- It is not done periodically . Only when the circumstances warrant it, such as defending yourself against an accusation, dispelling doubts about a matter that involves your reputation or company brand, or to organize an event.
Differences between newsletter and press release
In summary, one of the main features that differentiates them is the audience to whom it is addressed. The time lapse. Your wording. Its content, because the newsletter usually informs the internal of the company, while the communiqué informs its external factors.
Being clear about these knowledge, such as the concept and its purpose, will help us not to mix these terms that can create confusion. We hope it has been a great contribution to your studies. And you can leave us your comments.
