What is meant by customer? In general, the meaning of a customer is a person or organization that buys an item or service from a particular shop or business.
Another opinion says that the definition of a customer is a customer, namely an individual, household, or company, who buys a product, be it an idea, an item, or a service, from a particular seller or supplier.
In this case, the customer does not always mean the consumer because the customer could have bought a product not for its own use but to be sold or given to someone else.
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The Meaning of the Customer According to Experts
In order to better understand what a customer is, then we can refer to the opinions of the following experts:
- Jerald Greenberg
According to Jerald Greenberg (2010), the meaning of a customer is an individual or group of people who buy a product, whether physical or service, taking into account various factors such as; price, quality, place, service, etc., based on their own decisions.
- Vincent Gaspersz
According to Vincent Gaspersz, understanding customer is everyone who requires us to meet a certain quality standard, and therefore will have an impact on the performance or the performance ( performance ) we are.
- Philip Kotler
According to Philip Kotler, the meaning of a customer is all individuals and households that buy or obtain an item or service for personal consumption.
Referring to the opinions of the experts above, it can be concluded that the customer is all parties, both individuals and groups of people who make purchases of goods or services for personal needs.
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Types of Customers
Types of Customers
In a business there are several kinds of customers who buy products from the business. According to Vincent Gaspersz (In Like 2004: 102), as for the types of customers are as follows:
1. Internal Customers
Internal customers or internal customers are individuals or groups of people who are in a company. Generally this type of customer has a very big influence on the company’s operations.
Some examples included in internal customers include; marketing employees, operational employees, delivery employees, HRD department, and others. In its activities, internal customers are very concerned about teamwork, quality of work, systems, and timely delivery.
2. External Customers
External customer or external customer is an individual or group of people who are outside the company who usually buy products from the company. External customers usually pay attention to several important things when buying products from a business, such as; price, suitability of needs, product and service quality, payment methods and delivery process.
3. Intermediate Customers
Between or between customers is an individual or group of people who act as distributors of goods where the products they buy are not for personal use but for resale. Example; rice agents who act as distributors of rice products to end consumers.
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Customer and Consumer Difference
Difference between customer and client and consumer
Many people assume that the customer has the same meaning as the consumer. Although the two terms are related, basically they have different meanings.
The following is a brief explanation of the differences between customers and consumers:
- Definition of Customer
From the definition it can be understood that the customer or customer is a person or organization that buys a product from a store or business.
In this case, the customer buys a product not always for personal use. For example, a father buys fish regularly for his child. The father is a customer, while the child who consumes the fish is referred to as a consumer or consumer.
- Definition of Consumer
According to the KBBI (Big Indonesian Dictionary), the definition of consumer is the user of goods produced (materials, clothing, food, etc.), recipients of advertising messages, service users (customers and so on). In this case, consumers not only buy a product (goods or services) but also consume the product.
From this explanation it can be understood that if a person only buys a product but is not for his own consumption, then that person is a customer. Conversely, if someone buys a product to be consumed or used by himself then that person is a consumer.
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Some Customer Characteristics
In general, each customer has a different character from one another. This is caused by various factors, such as family background, education, environment, and so forth.
The following are some customer characters and how to deal with them:
- Grumpy customer; Grumpy customers must be faced calmly, patiently, and listen to their words well. Understand the cause of his anger and provide an explanation as friendly as possible.
- Quiet customer; customers like this need a special way to get their attention. For example; talk to him and make him comfortable, try to get along with him and ask about the items he needs.
- Impatient customers; customers like this need fast and precise handling. Sometimes customers are impatient asking for many things in a short amount of time so patience is also needed to deal with it.
- Customer details; This kind of customer must be handled by someone who has extensive knowledge about a product. Because the customer will ask a lot about the product and details.
- Customer savings; Such customers are generally looking for products that are being discounted or are down in price. Explaining the advantages of a product and the discount deadline will make customers less likely to buy soon.
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Thus a brief explanation of the meaning of the customer, its types, characteristics, as well as the differences between customers and clients and consumers. Hopefully this article is useful and broadens your horizons.