Content Marketing: 5 tricks to boost your posts and improve your traffic

Would you like to know how to increase visits to your blog through Content Marketing ? Increasing the visits of your posts is not something simple nor does it just happen over time. Sitting around waiting for Analytics data to magically improve isn’t the best idea. But the first thing you have to be clear about is that, unfortunately, no trick will get you 10,000 visits overnight, although you surely already know this.

Content Marketing is also a type of online Marketing, a powerful tool to attract interested users, that is, to attract well-targeted quality traffic. Like everything that is good, it involves investing time and effort.

On the other hand, this task, that of increasing blog visits through Content Marketing, depends on many external factors, sometimes difficult to control and to know.

So today I will give you some simple tricks so that you can start positioning yourself by keywords that interest you and manage to increase the organic traffic of your articles. Shall we start?

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1. Selection of strategic keywords to achieve good Content Marketing

Before you start writing an article, you should ask yourself a series of questions. To begin with, what objective do I want to achieve? In this case, the answer is simple: increase blog visits and enhance articles.

In the case of wanting to increase organic traffic you should ask yourself another question: What are users looking for? To get closer to this answer you will have to carry out an analysis or a little investigation. This can be done using web analytics tools such as Semrush or the Google Adwords keyword planner that will give you detailed information about what users are looking for, that is, the words that have the highest volume of searches.

The objective of this analysis is to find those keywords according to your sector or type of activity with a good volume of searches. These will generate more organic traffic and low competition, that is, that it will be easier for us to position since not many other companies will be trying to position themselves for it. The goal is to get to the top of Google search results which are the most clicked.

So to increase visits to your blog, develop an “Online Content Marketing” or Content Marketing strategy in which you attack keywords with a high volume of searches and low competition.

2. Positioning of keywords in Content Marketing

Once the keyword to attack has been selected after analysis or investigation, we will select those that interest us the most depending on the type of activity we carry out or according to the type of products or services we sell. We must follow the same line in each communication, article …

After all, have a certain coherence. If what you are finally interested in, in addition to increasing traffic, is to attract new customers or, more specifically, to sell products or services, it will be interesting to try to position yourself for more “transactional” keywords of products or services. If for example it is a Marketing Agency, we should try to position ourselves by words such as “Online Marketing Agency” or by services such as “App Development”, “Web Development” …

Remember to also use related keywords or “long tail” to help position your main keyword. It is also interesting to position yourself for words that are not commercial, that is, that are informative. These tend to have less competition and are easier to position in first positions in addition to attracting more users.

3. Use long tails to achieve a good Content Marketing strategy

Today Content Marketing is very widespread, it is part of almost every digital strategy. Therefore, it is more difficult to obtain good positions in the SERPs and after a lot of time and work, if we manage to reach those first 3 positions, the result can be ephemeral, that is, we surely will not hold in that position for a long time.

Another way to start achieving your positioning goals is to attack the famous “long tail” or related keywords. These have a lower volume of searches, but we can benefit from their low competition. In other words, there are fewer companies trying to position themselves for it. Once we have a good volume of long tails in search engine positions, we will start attacking those main keywords that are most interesting to us or with a greater volume of searches.

4. Use an informative tone to boost your Content Marketing

Today users receive millions of advertising impacts daily, our goal is to achieve a good acceptance, that is, not to be annoying, but above all to train or inform them. We can achieve this through Content Marketing. If you stop for a moment to think about the user and even your own experience, when you start reading an article and from the first paragraph it begins with “We have the best products from …”, that is, they begin to tell you about their own products or a brand, it is annoying and intrusive.

Think about what a user might be interested in, what you would like to find as a user in an article. Currently users expect relevant, truthful information that adds value … If what we are looking for is sports shoes, we may be interested in an article that talks about the materials with which sports shoes are made, the different types of shoes that exist or which are suitable for each activity such as: running, jogging … Surely it could also be very useful to find an article that informs us about the type of shoe that we should wear according to our type of footprint: supinator, pronator …

A good example of how to apply this technique can be found in this article on Gastronomic Marketing  by Citric Consultores. The article has a clearly formative rather than commercial intention so it is not intrusive. Another perfect example is this post about consulting services from a consulting firm. The article explains the different types of services that exist in such a way that value is added to the user.

5) Content Marketing: Better from you to you

Finally, more than to generate traffic, it could be said that this last trick seeks to generate fans, or loyalty, that is, that your readers go from being sporadic readers or unique users to loyalty readers.

For your “Online Content Marketing” or Content Marketing strategy, using a writing style that supports the reader throughout the article and makes him want to read more is a good way to attract them. For this you must follow a series of rules or tricks:

  • First of all, write from the first person “I” to the second person “you”,that is, phrases such as: “In this article I am going to tell you what this term consists of, so whether you are an expert in the field or not. It is the first time that you hear it, I will reveal tricks that can be useful for you… ”
  • Use a tone between formal and casual, that is, do not use expressions such as: “Don’t you know what it means? Well, it’s a piece of cake! ” But if you can use phrases that help you get closer to the user, to achieve a type proximity: “I am going to explain to you how I achieved this objective. Will you accompany me?”
  • Whether you are a company editor or you are working on your personal branding, surely you like not only that your articles have a good reception, but that the user interacts with them, generating a certain degree of engagement. To achieve this response, invite your readers to share their opinions, impressions or doubts with phrases like: “And you, what do you think?” or “What do you think?” Another interesting phrase is: “Do you have it clear? Do you already know what this term entails?”

 

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