Every day, new sales approaches emerge around the world and while improving and innovating is excellent, some sales techniques, such as persuasion, never go out of style.
Using simple “tricks”, persuasion techniques have become powerful allies, precisely because they do not require great efforts.
First of all, it must be made very clear that persuading and manipulating are totally different actions.
When talking about persuasion, it is necessary to keep in mind a set of logical communication actions that lead an individual to accept what the sender is doing. It works with the listener’s psychological so that triggers are triggered.
The basis of persuasion is the discussion of arguments and, unlike manipulation, it does not use blackmail, physical or verbal force.
It takes time for professionals to start mastering the techniques of persusion and it is not difficult to find some that do not work along the way.
Currently there is an absurd amount of books, courses and lectures available on the subject, but one of the great challenges is to know which of these really work.
With this great flood of information it is difficult to filter and fix information.
What are the best persuasion techniques to close sales?
Salespeople looking to increase their number of conversions can benefit from persuasion techniques, as long as they stay up to date.
At every moment new information appears and, what used to work, begins to fail.
The consumer also begins to notice some similarities and refute the seller’s arguments.
Studying and being on top of trends is extremely important.
So, get ready, because today we came to present the 10 best persuasion techniques today .
1 – Let the other person speak
One of the great differences between manipulation and persuasion techniques is that, in order to persuade, both must have space for speech .
For communication between both parties to occur, the sender and the receiver must accept and fulfill their role. Of course, eventually, the roles will reverse.
Therefore, when the customer is speaking, you need to listen and actively participate in the communication.
He may be reporting his pains, concerns, and needs.
When a space is opened for the client to express himself, his confidence increases. Not to mention that, in speaking, he is providing arguments that will be important in the future.
2 – Respect the other’s opinion, even if you don’t agree
In many moments, the client will express points that go against his personal beliefs. You don’t necessarily have to agree with what he has to say, but respect it.
Assume that you listen to the customer and respect their points of view.
Of course, at one time or another, debating one of your opinions will be necessary, but always try to avoid conflict.
3 – Study and reasoning
Argumentation is the basis of persuasion, so it is necessary to be attentive and up to date with the most diverse subjects.
Never use false arguments to fight an idea ; in addition to losing their credibility, they will eventually fail.
Convincing arguments succeed in captivating the person on the other side.
But it is not enough to argue, it is necessary to believe what you are talking about, be precise and be equipped for any doubts.
4 – Shortage trigger
One of the best known persuasion techniques is mental triggers . Among them, there is one in particular that is extremely used.
You were probably already in a store when they announced, through the speakers, that a product was on sale for a certain period of time, or until stocks last.
Many times you didn’t even need that product, but just to imagine losing that opportunity to take advantage, something drives you to at least visualize what it is about.
Although it is extremely effective, the scarcity trigger needs to be used sparingly.
5 – Social approval
Something that is becoming more and more popular is the use of influencers to promote products and services.
More than trust and credibility, these figures convey the image of acceptance.
It is as if they gave a validation stamp and you, when using a certain product or service, were going through the social approval of these figures.
Social approval is not limited to influencers, everyday people can also be used to validate a certain action.
A tip is to always use someone who is a reference on the subject and say “ So- and- so is the most renowned person in this sector and he uses our products ”.
6 – Commitment and consistency
One of the aspects that most impresses the customer is commitment.
We need to communicate several times with the same person during the negotiation and, over time, the credibility is consolidated.
But this process only occurs if, in fact, everything exposed remains true to what was said at the beginning .
If you told your customer that the best product was blue, trying to sell black as a superior one will not convince.
It is necessary to remain consistent throughout the negotiation , since over time this commitment is consolidated and the client starts to trust you completely, agreeing with your points of view.
7 – Storytelling
Telling a story is an underrated art .
Storytelling has several advantages and benefits, but, do you know that it can also be a way to persuade your client?
When telling a narrative, the aim is to convince that your argument is correct , and using storytelling everything gets more details and gets richer.
8 – New
The new is extremely attractive.
The novelty works as a combination of some previous techniques, since it works with the client’s fear of losing something and the desire to be socially approved.
Everything new attracts attention and the human being is lacking in it.
When we present something different to the customer, what he understands is the advantage of having something better than someone else and how it will attract a demand for attention.
This persuasion technique works directly with the client’s emotional .
9 – Ask
One way to persuade someone to tell you what their real intentions are is to ask.
It may seem obvious at times, but the more questions you ask someone, the more likely they are to take their pain and worry away.
All this persuasion technique consists of asking, nothing more.
For example , if the customer arrives and says he needs a CRM, you need to ask the reason, assuming that he responds by stating that his need is to solve the problems. Then, your approach must follow and investigate what problems are these.
With each answer, a question, until you reach a point where you can make him see that your solution would solve everything.
10 – Don’t argue with the client
To win an argument, you don’t always have to win it.
A discussion is an opportunity to exchange ideas and solve any problems.
During a discussion, listen to what the other person has to say.
After convincing the customer, what do I need to do?
After the persuasion techniques are put in place and the customer agrees to know the product or close the sale, you need a platform capable of recording this negotiation.
The Moskit CRM , a platform that helps you throughout the negotiations and has tools that further help during the closure.