Knowing how to listen does not make us sponges for other people’s problems

Unfortunately, knowing how to listen is not a skill that affects everyone. How many times does it happen to worry about someone’s needs or to analyze in depth the problems that afflict them? Unless you are an empathetic person, unfortunately the answer will be “very little”. But then when you want to be listened to and receive the right consideration from a … Read more

5 tips to create a perfect business card

The business card is still one of the most important tools in terms of communication and disclosure of your brand. A consolidated practice in the world of work, requires the presentation of the business card at the closing (or in some cases at the opening) of any meeting. A sort of ritual that every time underlines the authentic sacredness of … Read more

6 tips for effective public speaking

As I have told you several times, personal branding can (and must) also be practiced in the real world. Previously I dedicated specific articles to the curriculum vitae and business card , real bulwarks of traditional personal promotion. Today I want to focus on an equally fundamental piece for offline personal branding: public speaking . Public speaking is a big and important test for … Read more

The 10 commandments of simple writing

In personal branding, the creation of valuable content is a central activity. If, like me, you prefer the publication of posts and articles, you must never forget that writing in a clear and immediate way is absolutely essential to “get” your expertise and your knowledge. It is the only way to hope to leave something to the reader. You never … Read more