Instagram is one of the most used social networks for corporate advertising. In fact, it was the one with the highest growth during 2016. Not only are its users ordinary people, but approximately 50% of them are companies from all over the world. Which shows that it is a really effective way to do digital marketing.
It is, without a doubt, the favorite social network of many users, since it not only allows you to upload impressive images, but also gives you the possibility that more people reach your photos through the different hashtags . In addition, it gives you the opportunity to interact with your followers.
If you want to use Instagram as a marketing tool, do not miss these recommendations to use Instagram Stories in Gananci . And take note of the following tips:
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1. Create a good profile
Instagram allows you to have a personal or business profile, in the latter you can provide your contact details such as phone number and email. On the other hand, the avatar’s photograph is circular, so the logo of your company should be in the center for better viewing.
2. Research the best hashtags
Take your time and research which are the most suitable hashtags for your posts and which ones have the most traffic. Make a list and use approximately five to fifteen on each of your posts. If you don’t use hashtags , you will have little chance that your posts will be seen.
3. Use the stories
Stories are photos and videos that disappear in 24 hours and are displayed at the top of the timeline. It is a widely used tool currently to display different content and image sequences that can be customized with filters, texts, brushes and stickers .
4. Post motivational messages
The fact that it is a business Instagram account does not imply that you should limit yourself to the publication of your products and / or services. You should also touch the emotional part of your followers through videos and photos, but that are related to what you sell. This people love!
5. Shows the internal part of the company
Spontaneous photos and videos of workers doing their daily chores are a nice way to introduce the human side of the company and gain empathy from your followers. Of course, with spontaneous we do not mean that you upload any blurred photo or where the workers look serious. Choose the photos that look the happiest.
6. Don’t cover many topics
Many believe that making publications on many topics will attract more followers and therefore potential customers. But what they ignore is that the more they do this, the less it will be clear to everyone what they are trying to sell and communicate. So it is better to limit yourself to the topics that relate to your company, since with a clear message it will be easier to gain followers.
7. Create valuable and quality content
Before creating any content, you must visualize what type of audience you want to reach. This is usually done based on age, gender, lifestyle, profession, etc. Once this is done, you must create content that uses quality images and a luxurious design that is attractive to the followers.
8. Don’t limit yourself to photos
There are accounts that only post photos, and do not realize that they waste video as a marketing resource. Although it may seem small, many things can be transmitted in just a minute, and not only that, but now Instagram has a new option to create galleries of up to ten photographs that you can use in favor of your business.
9. Organize contests
Contests are all the rage in entrepreneurial and business accounts. They are a quite effective strategy when it comes to gaining followers and publicizing your products and / or services. To choose the winner of the contests, it must be done based on likes, comments and photographic challenges . Do not forget to give a good prize, since only then will people be in charge of spreading the word of the contest.
Definitely, Instagram is one of the most effective tools to publicize your brand. So what are you waiting for to start promoting yourself?