Marketing is a resource that is very present in today’s society, thanks to the growth of brands and the inclusion of a greater number of people in the world of physical and digital marketing .
This concept refers to the application of techniques to better manage the marketing of products or services . This must be achieved thanks to the coordination of effective sales and good levels of marketing, which are measurable over time.
Product Marketing Examples
The application of the marketing bases is somewhat subjective, due to the choice of the most tangible resources to achieve the objectives of an organization. It is necessary to seek advice from professionals and value potential clients based on their own quality of human being.
1. E-Mail
This is a way of marketing with a certain direction in the objective. Through this method, reports and brand updates arrive in the email inbox of the interested parties. Customers enroll through a voluntary subscription.
This way you can echo surveys, offers, special promotions or public inquiries about a specific product or service.
2. SEO
In this sense, digital platforms seek to obtain income through visits to their web addresses . Through the application of certain parameters in the layout of the page or the inclusion of details, a better search engine positioning is sought.
To handle the technique, it is prudent to receive training and master the appropriate terms, in order not to make mistakes that limit the visualization of the contents.
3. By courier
In a more or less informal way, it is a reality that there are many manifestations of digital marketing in instant messaging services . The companies have a staff to take care of customer service, while they implement the agreed guidelines.
4. Loyalty programs
Loyalty is a way of showing benefits to the customer thanks to the loyalty they maintain with the brand. This can be in the form of cumulative points, promotions or discount percentages after a specific amount of purchases.
Under this format it is possible that the client decides to buy more frequently, encouraged by the benefits that he has thanks to his loyalty. Plus, you’ll think twice before switching providers.
5. Personalization of the service
While some have a standard service, others use personalization as one of the types of marketing. Attention goes through the ability of brands to make a user feel cared for, appreciated and valued in the ranks of an organization’s concept .
This item can cover many things, from the buyer’s name on a label with a special message to the close conversation with the sales consultant, who is interested in the intention of the purchase.
6. Events
Holding events, cocktails or product presentation meetings usually generate positive experiences for potential customers. They can illustrate the benefits or potential of the brand in question.
It is also a way of humanizing the work system and putting faces to those involved. Likewise, business models linked to the sector can be related , so that the alliance between entrepreneurs allows everyone to make a profit.
7. Institutional
In this type of case, what is promoted with greater notoriety is the institution, rather than what is being sold itself. For this, social strategies are taken into consideration , which seek to make visible the shopping experience or the identity that the company has.
8. Niche
Having niche strategies is segmenting the work in such a way that a specific group is benefited by the company’s actions.
The fact that there is no plan designed to cover all types of audiences can be seen as a disadvantage, but it really is good to be able to know the needs of a niche in order to fully satisfy them. Focus, determination and research are vital.