According to Kumar (2014), business communication is the process of sending and understanding information or ideas between people or each division within a business organization.
As with other fields or communication contexts , in business communication there are also several elements or components of communication that support the course of business communication processes such as messages, senders, encoding , communication channels, receivers, decoding , and feedback.
As a process, business communication goes through the stages of communication . Starting with an idea or ideas owned by the sender of the message and ends with feedback given by the recipient of the message to the sender of the message.
In this process, it is not uncommon to encounter various business communication obstacles that cause misunderstanding in business communication.
These obstacles generally refer to the discrepancy between the messages received and the messages sent to lead or lead to internal conflicts or employee dissatisfaction.
Mismatch between messages received and messages sent in business communication is influenced by several factors such as complex organizational structures, differences in status, lack of trust, improper selection of communication channels, closed communication climate, booming information, complexity of messages delivered, presence message competition, unethical communication, and physical interference.
Of the various factors that cause misunderstanding in business communication, we can find several examples of misunderstandings that often occur in business communication. Here are some examples of misunderstandings that occur in business communication, including:
- Order a chain
Organizations that have some vertical communication make the message must pass through several points to get to the recipient of the message. Chain messages like this can trigger message distortion that results in messages received by subordinates that are different from messages when first delivered by superiors.
- The existence of physical interference or obstacles
Physical disruptions or obstacles that occur in the process of business communication can interfere with the process of delivering messages and cause misunderstanding in business communication.
For example, cable connections that are good on the sound system , poor sound system sound quality , lights that suddenly go out, obstructed the audience by walls or other obstructions, unreadable copies of letters, and others.
- Messages are doubly meaningful
In addition to the disruption or physical obstacles that occur in the process of business communication, messages that are ambiguous can also interfere with the process of delivering messages in business communication. This can also lead to misunderstandings in business communication.
- Using communication channels that are not appropriate
Mistakes in choosing and using the right communication channel can distort the message and eliminate the meaning of the intended message.
In business communication, we must be keen to see the situation and choose the right communication channel. The choice of communication channels must be adjusted to the nature of the message and the target audience. For example, the delivery of information about company activities to audiences outside the organization or company is done through a press release and not face to face.
- Pay less attention to messages
Sometimes at meetings, we don’t fully listen to what is conveyed by superiors or other colleagues. This is triggered by the competition between the process of receiving messages with the surrounding environment such as lights out, noise, or other things that interfere with concentration.
Attention and concentration become divided and the message cannot be received as a whole and misunderstanding is inevitable.
- Unethical communication
Both superiors and subordinates who do not heed the ethics of business communication when communicating can trigger misunderstandings in business communication. For example, subordinates who do not provide information in full and in accordance with facts about conditions on the ground to superiors. This has an impact on organizational or company mistakes in making decisions.
- Booming information
In the business world, types of information are milling about due to the many ways to communicate such as face to face communication or media communication.
Due to work pressure, employees often ignore phone calls or messages sent by electronic mail. This neglect results in the passage of various important messages that must be followed up immediately such as messages about meetings, information data, or other important messages. These messages can only be sent or received but have never been seen to be followed up on. This is an example of information booming.
- Error interpreting messages
Mistakes in interpreting messages can lead to misunderstandings in business communication. This error is caused by several factors, such as cultural differences, differences in background, differences in language, differences in interpreting words, and differences in emotional reactions.
For example, Medan people who speak in loud tones are often misinterpreted by people from other tribes. They considered the people of Medan to be angry so that the message they received was wrong.
Thus a brief review of examples of misunderstandings in business communication. Hopefully it can increase our insight and knowledge about business communication and the things that cause misunderstandings in business communication accompanied by examples.