7 Relationship between Public Relations Management and Public Services

In a simple public relations can be understood as an activity to deliver information. Therefore, in public relations activities in the delivery of information also required the existence of a management or management system. Public relations management itself is defined as a process in relation to planning, organizing, communication, and also coordination to achieve a common goal for an organization or institution.

Having a role in the delivery of information and good relations, public relations management can not be separated also from public services. Where there are several relationships among which can be seen from the public relations management function itself. So what are these relationships? The following are 6 public relations management relationships with public services, including:

  1. Supervision

The first relationship can be seen from the public relations function as supervision. Where public relations management plays an active role in overseeing public services. All activities and facilities provided must be properly monitored in providing the best service to the public and the community.

So that the common goals can be achieved. This is also due to the role of public relations in the formation of public opinion , where public opinion also determines the purpose of public services.

Also read:

  • The Function of Public Relations in Government Institutions
  • The Function of Public Relations in Marketing Communication
  • Communication Relations in External Public Relations
  • The Role of Media in Public Relations
  • The Characteristics of Good Marketing
  1. Briefing

In public services also needed a briefing, where this can be done in public relations management. The purpose of the briefing function is to ensure that the services provided in the form of activities and others continue as they should.

In addition, the direction can also prevent the occurrence of irregularities and the impact of communication errors in management that can hinder the achievement of common goals.

  1. Planning

The relationship between public relations management and the next public service is because public relations management functions in planning, where public services also require planning to match the expectations of the people concerned.

Public service planning itself also usually has several stages such as short-term, medium-term, and also long-term planning, both in the form of activities and public facilities.

  1. Organizing

The ongoing public service certainly requires a variety of parties involved in it, therefore public relations management is needed to be able to divide and manage the duties and responsibilities of each party, given also the importance of communication in organizational management. Organizing itself will usually also be related to all public service activities both in organizations, institutions, and in the community.

Also read:

  • Examples of the Application of Social Public Relations
  • Examples of Application of Industrial and Business Public Relations
  • Examples of the Application of International Public Relations
  • The Role of Public Relations in the Process of Internalizing Organizational Culture
  • The Function of Public Relations in Marketing Communication
  1. Coordination

Not only organizing, but also needed coordination in public services by public relations management. This is intended to continue to ensure and maintain that the tasks and responsibilities that have been given are carried out in accordance with the rules, so that they can achieve the goals set in public services as a whole. Coordination can also be done with good communication, given the importance of communication in public relations .

  1. Empowerment

The next relationship is that public relations management also plays an active role in community empowerment through public services provided. This certainly aims to make the public services provided become better and more advanced.

This empowerment is also closely related to the role of public relations in the process of internalising organizational culture . Moreover, not only in its public service activities, but also can advance other parties who are also involved in it.

  1. Evaluation

Relationship between public relations management and public services is an evaluation. Public relations management is very important in carrying out the evaluation function, especially in public services.

Why is that? Because with the evaluation it can be seen the extent to which the specified goals have been achieved, so that later can provide better public services and can achieve shared goals to the fullest.

That is some relations between public relations management and public services that can be seen from the public relations management function in general. From some of the explanations above it can be concluded that public relations management does have a close relationship and also an important role in public service for the achievement of common goals in addition to their duties in the delivery of information and messages to the community. Thus the information that can be provided, hopefully can be useful.

 

by Abdullah Sam
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