Facebook is the first social network by number of users in the world. Their numbers exceed the population of almost every country in the world, which means that advertising on the platform allows businesses to gain a huge amount of visibility. However, this is also a platform that undergoes many changes and updates, so it is not easy for marketers to keep up with all of them.
With these simple Facebook Ads tricks it is possible to optimize the results of an advertising campaign on the platform, making the most of its functionalities.
To help all of them, these are some of the Facebook Ads tricks that any professional should know to optimize their campaigns:
-Third party tags: One of the best features of Facebook Ads is that it allows the integration of third party tags by properly configuring the Facebook Pixel. In this sense, it is possible to configure the Facebook pixel in Google Tag Manager, WooCommerce, Shopify, BigCommerce or Magento. At the same time, to facilitate the implementation of the pixel, it is possible to download the Chrome extension “Pixel Helper”.
-Content Center: Perhaps the best Facebook tool, it is a “hub” where you will find all the necessary tools to create and test the different types of ads, placements and their elements.
-Potential audience: In Facebook Business Suite it is possible to find a tool called “Potential audience” that shows the size of the audience that can be reached. With the information shown in this space, the audiences of the ads can be configured to optimize the performance of the Ads campaigns.
-Budget optimizer: This functionality was introduced in 2017 and allows the user to automatically optimize the budget. In this way, you can create a campaign with a central budget and have Facebook distribute it among several ads automatically, using the audience data it has.
-Schedule ads: Another way to improve the results of an ad is to choose when it will be published. Facebook Ads allows you to schedule what time the ad should be displayed, in this way you optimize not only visibility, but also the budget, since the ad will only bid at a certain time of the day.
-Publishers list: The Facebook publishers list shows a list with thousands of URLs where the ads created in the Facebook Ads campaigns can be displayed. This list must be reviewed periodically, if a URL is found where the ad does not want to be published, it must be blocked. Lists can be activated from Facebook Business Suite.
-Automatic rules: Automatic rules allow you to configure events after which the ad will automatically activate, deactivate or pause. To do this, all you have to do is press the “Create Rule” button and configure the different options that are displayed.