Content marketing is one of the most effective and most used marketing methods by companies, both small and large. However, it must be done correctly for proper results, and it is often not an easy thing to achieve. This is why seasoned professionals know many secrets and techniques for getting quality content using Google trends.
Since many of us lack specific knowledge, we need to find alternative ways to create engaging content. One of the best ways is to use a tool called Google Trends. Google Trends allows you to discover trending topics at any time by keeping track of how many searches there are on a particular topic.
But that’s just the beginning, there are many other ways you can use Google Trends to create better content. Today we’re going to mention 5 ways we found most useful:
Find trending topics with Google Trends
One of the biggest challenges is finding new topics for your content that engage your target audience. With Google Trends, you can find relevant topics to write about, and it can help you get more traffic through your content. When choosing a topic make sure it is:
- Relevant to your business
- You have the knowledge to write on that subject
- It has relevance to your target audience
- Use Google Correlate
Google Correlate allows you to find associations between the different search trends you are interested in writing about. This is the only tool that can perform such actions using search data, but many people aren’t even aware of it. Simply enter a term in Google Related and you will get other search terms associated with that term. For example, if you type “cooking” you will get these results.
Do a better keyword search
Besides the fact that your content must be creative and provide a real user experience to readers, it is also necessary to have good SEO optimization to improve the indexing of your website. When you look at the top of the dashboard in Google Trends, you will see the Explore button.
Here you can type in different search keywords to find out which ones are the most searched for. When you have found the keywords that interest you, compare them and find out which are the most frequent searches.
Here’s why you should use trending keywords:
- If you use your search keywords more often, you will increase the chances of your content being discovered. Simply optimize your content for the most searched keywords and make sure they are relevant to that content.
- The most searched keyword is probably the most used. People use words that are used in common language: if your content speaks the “same language” as readers, you will have a greater impact.
Try to use the keywords that are searched most often and you will be able to improve your SEO. However, it is still important to understand that the most searched keywords are likely to be used by other companies as well and you will have to compete with them. Once you’re done searching for the right keywords, you can also scroll down to see some related topics suggested for those keywords.
With this trick you will be able to find other keywords that you had not considered, create new content based on increasing popular topics, and create relevant content that offers value to readers.
Create a content calendar
Creating an editorial calendar for publishing your content is very important in content marketing. You need to plan your posts and publish the right content, at the right time, for maximum effect. The amazing thing about Google Trends is that it contains data that can tell you which types of posts have the greatest interest around them.
For example, if you’re writing about fitness, you can find out when it’s best to post that type of content.
By relying on Google Trends, you will be able to determine the best times to post something with ease. This is a very useful feature that can help power up a content marketing strategy.
Enhance your branding efforts
Google Trends allows you to understand how a brand is perceived compared to the competition. With this information you will be able to make better decisions, focused on areas where there is a real need for work. The main purpose is to improve your brand image. You just need to enter the country, the period, the type of sector and choose the web searches to find out which are the most sought after brands in that sector.
Obviously you will find more information for more famous and large brands (like Apple in the example), but it is also possible to use it for smaller brands.
Plus, since Google Trends gives you access to real-time search data, you can take advantage of big events related to your business. In fact, during major events, there are numerous researches relating to that event. It is therefore easier to find keywords related to your content and create content to increase interaction with them.
Research shopping trends to create compelling content
Another very useful feature that Google Trends has to offer is the power to search for shopping trends. With these searches you will be able to see data related to the users’ purchase intentions for all the different products.
For example: it is very useful to find out which products our target is aiming for and find out how much the real interest is. It doesn’t matter if we’re talking about beauty products, sports equipment, or whatever, this feature will show you the purchase intent that consumers have in relation to that product. This is a great opportunity to learn more about your market and what customers actually want to buy online.
If you want to know more about GoogleTrends and the various tricks to grow your marketing strategy, come and meet our experts!