TikTok is the hottest social platform of the moment. It has achieved nearly three billion app downloads between the Google Play Store and the App Store; in the first quarter of 2022 it was the most downloaded app in the world , outclassing both Instagram and Facebook. And that’s why, from established creators to simple users who dream of retracing in the footsteps of their illustrious peers, it’s rushed to gain more fans.
In this article we will try to explain how to get more followers on TikTok , illustrating all the smartest ways to increase your follower base day by day. They are methods available to everyone, free, which have proven to work for a large number of users, unlike expensive software and reckless strategies that often and willingly deny the same basic principles of marketing.
Before starting, we would like to point out that none of us have a magic wand, much less can make promises knowing that we cannot keep them. And those who say they have it (the magic wand) and go for claims that are as pumped up as they are unrealistic, are almost always not sincere. Or rather, he knows he is lying. Which is even worse.
INDEX
- How to get more followers on TikTok
- 1. Publish original content
- 2. Identify your target audience
- 3. Upload videos every day
- 4. Educate your followers
- 5. Include popular music in your videos
- 6. Publish at the right time
- 7. Organize duets with other tiktokers
- 8. Take part in the challenges
- 9. Learn from the experts
- 10. Follow the hashtags and trends of the moment
- 11. Upgrade your equipment
- 12. Earn followers by following profiles similar to yours
- 13. Learn the basics of photography
- 14. Share your TikTok profile on social media
- 15. Check which content performs best for your account
- Conclusions
How to get more followers on TikTok
Let’s start immediately with the description of each point on how to have more followers on TikTok: here is a list of 15 useful tips to increase the number of fans and followers on the popular Chinese social platform.
1. Publish original content
More than a piece of advice, it is the rule that underlies everything. In the videos your personality has to come out , the audience watching you has to say: “Wow, I’ve never seen anything like it, let’s follow it”.
If, on the other hand, you publish content that is the same as everyone else, nine times out of ten you will go unnoticed, with the result of publishing, publishing and publishing without gaining followers. Yeah, just a waste of time.
2. Identify your target audience
One of the greatest football coaches in history usually divides Italian coaches into tactics and strategists, explaining that the winners will always be the latter and not the first. Because? The reason is simple: strategy is fundamental to success.
The same happens on social networks, including TikTok: before publishing content on content at random, the ideal is to study the niche of public you intend to target and take care of the creation of videos based on the target audience.
3. Upload videos every day
While it is true that there is no magic number, it is equally true that posting videos more frequently helps to have more followers on TikTok. You can start by scheduling one piece of content per week, and then increase the pace of publication, up to scheduling on a daily basis.
Again, there is no “more videos = more followers” equation, but it is an element that certainly helps when included in a broader strategy.
4. Educate your followers
The best contents on TikTok , that is, those that perform better than the others, entertain on the one hand and educate on the other .
In this sense, a potentially excellent video involves the clear sharing of the most important information about your products or services that are able to improve or make the life of your audience easier (and here returns the point on the importance of identifying the your target).
5. Include popular music in your videos
We certainly don’t find out today, TikTok is an app that has a close connection with music. But there is music and music. If you love Lucio Battisti’s songs, for example, it doesn’t mean that they work on an audience like TikTok’s.
Popular music is identified with the trendiest songs of the moment : if you have no idea where to start, the same app comes to your aid by indicating which songs incorporate the other most popular users.
6. Publish at the right time
The best time to post new content is when most of your fans are online .
To understand the times and days, in quotation marks, right, you will necessarily have to go through tests, trials, experiments first. Once you have found the right fit, you can automate the publication of new content using the programming tool included in your account.
7. Organize duets with other tiktokers
Teaming up, that is collaborating with other tiktokers, is one of the best solutions to make yourself known by other groups of fans and, therefore, have more chances of gaining new followers.
The advice is to always choose users who have a similar number of followers to yours. Then, as your follower base grows, you’ll be able to perform with more popular users.
8. Take part in the challenges
The challenges on TikTok are like milk for breakfast, the commentary of Sandro Piccinini in the Champions League, or the scent of life (cit.) Of an advertisement that made the history of communication in its time. In short, challenges are an essential part of TikTok and participating in them is important to gain visibility (and consequently followers).
9. Learn from the experts
Let’s put it this way: in life there is always something to learn. No, it is not a sentence thrown there, without any value, on the contrary.
Does it also apply to TikTok? Of course. The smartest thing to do is to carefully watch videos from accounts similar to yours that have been so popular with users to be able to make a video go viral .
Did they use any particular “tricks”? Is there a common element that recurs in most viral videos? And if so, how can I import them into my content while maintaining originality?
10. Follow the hashtags and trends of the moment
What do TikTok, Instagram and Twitter have in common ? Hashtags , to be understood not as random words preceded by asterisks, but trendy topics on the basis of which to prepare one or more videos , without ever losing sight of their uniqueness.
Do you want to increase followers on TikTok? So get involved, every day, taking advantage of the trends of the moment to gain visibility that otherwise you would not have.
11. Upgrade your equipment
In a social network where it is very important to gain the user’s attention within a few seconds, even the eye wants its part.
The most popular Tiktok users have invested in professional cameras, lights and whatnot to make their videos perfect. If you too want to retrace their footsteps, start saving some money to be able to reinvest it in improving your equipment.
12. Earn followers by following profiles similar to yours
Another method that has proven to be good for getting more followers on TikTok over the years is to follow similar profiles. In addition to following them, you will also have to interact with them , in order to build a real community based on the same (or almost the same) interests, consequently increasing the level of engagement of your profile.
13. Learn the basics of photography
Improvisation, nowadays, leads nowhere. The best tiktokers pack curated, professional-looking videos . Do you think maybe it’s a coincidence? Nothing more wrong.
While there may be a natural propensity for photography, it is unthinkable that all of TikTok’s most famous profiles were born photographers. It is more likely, however, that they have learned the basics of photography, and then hone their knowledge with the camera, even if it is only that of their smartphone.
14. Share your TikTok profile on social media
Do you have an important following on Instagram, Facebook, YouTube or Twitter? Great, you can then share your new TikTok profile on the social networks where you are most popular, so that users who already follow you can also start doing it on the popular Chinese app. They may not start following you all en masse, but it’s already a good starting point for growing your fan base.
15. Check which content performs best for your account
Finally, one last piece of advice that may seem trivial but it is not at all. To get more followers on TikTok create content that your audience likes .
The social platform offers all the tools you need to understand which videos create the most engagement and which don’t. Logic dictates that you focus more on creating content that you know works, rather than wasting time on videos that have shown little interest.
Conclusions
The 15-step guide on how to get more followers on TikTok ends here. Have you tried any of these tips yet? And if so, what was the result? For any questions or concerns, feel free to leave a comment on our social pages.