As a 24-hour salesman, your website has the potential to be one of your most powerful weapons and the centerpiece of your marketing efforts.
Within the current business logic, more traffic to your site means more leads, more authority, a larger community around your business, and ultimately, more sales, generating more financial return for the company.
If you want to know the best tips to improve your website, keep reading!
1. Work with a mobile version
From 2016 to 2018, users’ accesses via mobile devices grew by 5 times. Surveys also show that four out of five consumers make online purchases via cell phones.
Our technologies have advanced to meet our mobility needs. Websites are also a significant part of this evolution. It is essential that your website is “mobile-friendly” and easy to navigate, no matter what type of screen is used to access it.
2. Have a simple and organized page
In order to offer your user a beautiful experience, while they browse your website, it is important that they know that they are still on your website. Drastic changes in design from one page to another can make your user feel lost and confused and lose their trust in your site.
Maintain consistency, making sure everything matches. From header size, font choice, colors, button styles, spacing, design elements, photos used, etc. Everything must be within the theme to make your website design coherent.
Also don’t forget to always leave vent spaces (blank) in the design. They make your content more readable and allow the user to focus on the elements surrounding the text.
Also read our E-book: 19 tips for your cleaning products store to sell more
3. Provide additional information
Users usually try to get as much information out of a website. So try to include things like product manuals, warranty information, contact details, usage examples, among others. Bring details of what the customer is buying.
This demonstrates that the company is concerned with the user and turns the page into a source of information for potential customers, who tend to return more often.
Also remember to make visible the access to the answers to frequently asked questions and, mainly, information of direct contact with the company.
4. A quick website is essential
Do you find yourself waiting more than 30 seconds for a web page to load? The longer your site takes to load, the higher your bounce rate.
Make sure that your pages are technically optimized as possible, including image file sizes, page structure and third-party plugin functionality. The faster your site loads, the better.
Learn The importance of digital marketing for your company
5. Find your 404s
Still talking about functionality, make sure that all 404 errors (page not found) are fixed on your site.
When a user clicks on a link or an image, he expects it to take him to the next page he wants to reach. Finding a 404 will frustrate you and make you think twice before spending time on your site again.
To check if you have any 404, you can use this free 404 check .
6. Produce quality content
Another way to attract more readers to your website is to produce quality content.
Develop well-written texts that obey spelling rules and have a language that “talks” to your audience. Create good headlines, use images that have to do with the content and try to address topics within your niche, that have to do with your product, service or audience.
7. Measure your current traffic
If you are already able to publish content, access the settings page of your site and observe what is the viewing index of the published content.
Check which posts have attracted the most visitors, which have the most comments and also those with the lowest bounce rate. Make a plan from these observations – the type of post most sought after, time, text / image that attracted the most attention, and so on.
8. Use hyperlink differentiation
When adding a link to a page, the goal is for the user to click there. Therefore, make sure that the links are easily identified in the middle of the texts.
Underlined text and / or in a different color attracts the attention of the bed and makes it clear that this is where it should click.
9. Use SEO techniques
SEO (Search Engine Optimization) is a powerful tool to increase traffic to your page. It is a technique that seeks to work on the construction of content and the code of a web address to increase the chances of your page appearing first on search engines (such as Google) and capturing the attention of potential customers.
For this to work, generate relevant content, with personalized keywords specific to your business. You can also work with good titles and inserting links within the posts.
Something that should also be taken into account are images. They help you understand the text better and can also help you with better placement on Google. When you upload the images, rename the file with the keyword of the written article. Thus, if the user wants to save the image by opening it separately in another tab, his keyword will appear in the URL.