A lack of online presence could have negative effects on your business, but creating a website takes time and money. Before you start working on your website, check out these 10 tricks to do it effectively and professionally.
- Use a website builder platform or start from scratch with a self-hosted cms publishing platform
If you choose to create the website from scratch, you need to know programming languages or hire someone who can develop the website for you. This may cost you both time and money, but you will have absolute control of the entire website and can choose the design of your choice.
If you choose a platform to build websites like Webnode, you can choose from a few pre-built templates that might slightly limit the design, but you’ll be able to adjust the content to your needs in just a few clicks. This allows you to quickly publish the website and focus on the activities that add value to your company. It’s is a perfect solution for most small businesses and entrepreneurs who are starting their online business.
- Keep the “why” of your online business in mind and spread a clear message across the website
Start by determining the purpose of your website so that the content matches the end result. For example, the purpose of a restaurant website might be to increase the number of bookings. What type of content can help you achieve this? Images of mouth-watering foods, photos of the restaurant, a map with directions to get there, or a simple online booking system could help.
A company blog or an e-commerce will have different purposes and therefore different contents. In general, it is always good to focus on the needs of your target group. To gain their trust, try sharing reviews from satisfied customers.
- Choose a good domain name
Now is the perfect time to choose your website domain name. You need a name that can be easy to remember, short, and that reflects your brand. This might sound difficult, so we wrote an article on how to choose a domain name .
- Think about the website structure for ideal navigation
What is the first thing that comes to your mind when you hear the words “website navigation”? Is it the site menu, footer, links, or headers and buttons? Without a clear structure of the entire website, visitors may not behave the way you want. They may have trouble finding the product you would like to be the best seller, ignore your newsletter subscription form, or may lose the desire to visit your website in the future.
The platforms for the creation of websites have a template structure already pre-formatted, but still editable. Get inspired by the templates, but customize the content for your specific needs. Add a call to action button when needed, headlines in specific locations, or update the footer with contact information.
- The first impression must be unforgettable
When choosing a website template, choose one with a color scheme that matches the colors of your logo, that has good contrast so that the content is clearly visible and that allows you to get a good structure. Select a template that impresses visitors every time they visit the website.
As for the more technical requirements, having a responsive design, which adapts to every type of screen and device is a must.
Webnode can help you with all of this. Our link website templates are categorized for easier selection and are all responsive.
- Focus on keywords and study SEO
What do your potential customers type into search engines when looking for products and services? Use these words and phrases on your website. Put them in titles, page names, image descriptions and texts… basically anywhere, as long as they sound natural. This will help you get more traffic or better quality. Just keep the number of keywords moderate on each page, too many will look suspicious.
In the Webnode editor there is a section in the settings of each page dedicated to SEO. There you can enter descriptions and titles or simplify the URLs. It’s good to customize these elements for each page to help your website seem more relevant to search engines. If you’re getting started with SEO now, find out more in our Introduction to SEO article .
- Connect your website to social media
Be wherever your customers are. Through social media, you can communicate with them faster and more effectively. Social accounts will also help you improve your online presence and offer targeted promotions for certain keywords.
- Launch the website with a bang
In other words, promote your new business website. When you are satisfied with all the content and the SEO, click on the “publish” button and share with the world what you have created. There are tons of strategies you can try – inform your current customers and collaborators with an email campaign, you can pay for advertising, offer a promotional code or organize a give-away on social networks.
- Keep the website up to date
Having outdated content on the site might suggest your business has closed down. Schedule regular content updates and focus on these activities:
|Weekly||Publish new content on the blog and social networks and update the prices of products and services|
|Monthly||Plan promotions and create special offers to increase sales|
|Annual||Update your contact information on the “about us” page.|
- Monitor website performance
Understanding your customers can be the key to growing your business. The analysis of the statistics reveals not only the overall number of visitors, but also the most visited pages and where visitors come from. Use tools like Google Analytics and Search Console to gather insights or check out Webnode’s stats for a general overview. You can also enter a feedback form on the website to receive their suggestions directly.