New media refers to media that uses or applies the latest communication technology (read: new media theory ). Human tendency to not be satisfied makes humans continue to develop technology, including communication technology. Innovation for innovation is created, with the aim to simplify human life. In the current period, new media refers to online media.
Media that uses / applies internet network technology to disseminate messages or information that they publish to the wider community.
New media offers various advantages compared to old / traditional media. New media is faster, more practical, efficient, accurate, has wider reach, and can be accessed anywhere, anytime. Just like other media, there are always two sides of the impact arising from the use of this new media.
Depending on its use (read: the function of mass media ), new media can have negative and positive impacts on people’s lives. But it cannot be denied that this new media, with all its advantages, has an important role in helping the community’s economy. In the following, Communication Experts will explain the role of new media in the economy.
- Open New Business Opportunities
New media, especially online media, are now giving new breath to the economy. Online media makes it easy for anyone to sell goods / services to the wider community. Besides being easy, it can also be done more cheaply, even without cost. Unlike if you have to sell at a physical store (traditional), shipping costs are required, the cost of renting a place, et al.
- Providing Various New Facilities
Online media, especially since the advent of smartphones, gave rise to various online applications including social networking applications and online shopping applications (read: the history of the development of communication technology ). Businesses can take advantage of these new applications to expand the reach of their businesses, or even start a business.
Only by creating an account at one of the online stores for example, businesses can immediately start posting and selling goods / services they have.
Or for example by creating a social networking account like Facebook, businesses can start introducing goods / services sold to the public, conducting business communications , and getting feedback from other Facebook account owners who are in the circle of friends on their Facebook account.
- Creating a New Market
Online media can be a means to create new markets, namely cyberspace markets. Through online media, businesses can introduce, promote and sell their products / services to other online media users, namely customers in cyberspace.
Customers in cyberspace generally have unlimited reach, in the sense that it can come from anywhere, and in any circle.
In addition to getting new customers from cyberspace, businesses can also get new relationships for their businesses by using the internet as a communication medium . Can exchange ideas with other business actors who are members of a community. Even though it might be the result of a flurry of effort, making each other never meet; but because online media can be accessed anywhere and anytime, it keeps the community growing and growing rapidly.
- Means of Promotion
Since the first media has indeed been used as a promotional tool, for example by publishing advertisements or persuasive communication on TV, radio, newspapers, magazines, or other media. New media can also be used to promote products produced by a company. Through online media, promotion can even be done more accurately and on target.
For example by targeting customers with certain hobbies, in certain regions, etc. Promotions conducted through online media, such as social networking facebook, can be done with funds that are relatively cheap but with a wider reach, even to foreign countries.
With online media, a product can be marketed more broadly, and can be accessed anywhere, anytime, quickly and efficiently.
- The emergence of a New Industrialization Center
A country that is able to develop its communication media quickly will certainly be able to quickly find ways to market its country’s products effectively and efficiently (read: online media characteristics ).
Thus, indirectly also encouraging the development of local industries to continue working, innovating to meet new market demands. Thus, indirectly encouraging the occurrence of industrialization centers in the area.
- Increased Industrial Productivity
New media gave rise to new markets with wider reach. Thus increasing the demand for goods and services produced by industry. Thus the industrial productivity is demanded more, and faster to meet market demand.
- Improving the Quality of Workers
The development of the world of communication that gave rise to new media, made a variety of information, including science and technology spread very quickly, almost without a significant time interval (read: the history of mass media ). This makes the workers are required to improve their skills and knowledge, to balance the development of technology.
- Change the Mindset of the Community
I do not know since when, Indonesian people tend to be more dominant in buying goods produced from domestic production, rather than goods produced in the country. Either because of pride in brand-status, or also because of price. New media (read: new media theory ) can help change that mindset, by publishing it to the public at large about the advantages of domestic products.
Raise public opinion to love and be proud of domestic products. So when buying a product, he will have more domestic products.
- Active role in recovering the economic crisis
As mentioned in the introduction, the media have two sides of the impact, depending on their use. In the economy, several times Indonesia experienced a crisis, which was caused by the influence of the global economic crisis that occurred in the world.
When that happens, the media should spread the facts appropriately, in accordance with the ethics of mass communication . Not to cover up, but also not excessive to cause fear in the community. Which ultimately worsen the economic situation, only for certain personal goals.
The new media has the power to shape public opinion with a broad reach and in a short time. Instead of exacerbating the situation, new media can play an active role in efforts to recover the current economic crisis. For example, by publishing positive information, which can increase business confidence.
- Ease of Banking Services
New media provides many new facilities that facilitate human life in various fields, including economics.
One of the facilities developed by new media is banking services. Now to access information and banking services, it can be done online. That way we can access banking services anytime and anywhere, without being limited to bank office hours. This will facilitate the process of economic transactions.
Thus the article about the role of new media in this economy. there are 10 new media roles in the economy, namely opening new business opportunities, providing new facilities, creating new markets, means of promotion, the emergence of new industrialization centers, increasing industrial productivity, changing people’s mindsets, playing an active role in the recovery of the economic crisis, and facilitating services banking. May be useful!
