This is Google’s free platform, which allows you to analyze visitor statistics for your website. It is a very useful tool to understand where your visitors come from and their behavior on your site. It allows you to quickly understand what works and what is wrong, what you like best and what you do not like.
It is essential to analyze visitor traffic within your online platform and with Google Analytics all this is much simpler.
Analytics, in fact, helps users focus their marketing resources, improve site navigation and achieve a higher ROI.
Google Analytics helps you find out which keywords attract your best customers, which type of advertising got the most responses, and lots of other useful information for your business.
Apparently it may seem complicated, in fact it provides many advantages and information, but its use is actually very simple and intuitive.
In practice, Google Analytics collects the data of your visitors and the characteristics of their interactions with your website. From the most trivial (but always useful!) Data such as number of users, session duration, number of pages visited; to the less immediate ones. Among these you can find the demographic characteristics of the visitors to the site: gender, age group and other interests; this information is very useful for optimizing marketing campaigns: it makes it possible to make targeted investments and insist on a smaller target. Then there are other useful information such as the average page loading speed that give precise indications on the points where you need to act to improve the quality of the website.
Here are some of the metrics you can find on Google Analytics:
The bounce rate is an important metric, as it only shows users who have visited for a short time a page of a site during their session. If this number is high, it can mean they haven’t been able to find what they were looking for. Therefore, it is not necessary to look only at the number of users: it is also important to evaluate the bounce rate. If many users enter your site but leave it immediately, this is a problem.
Average time on page
This metric provides an average time a visitor spent on a page. A larger number indicates higher interest and smaller numbers indicate page abandonment. If the average time is a very low value, you can try to make your content more engaging, even on a graphic level.
Unique pageviews and pageviews
These are two very different metrics. A pageview occurs every time a page is loaded, regardless of whether this is the first time a visitor goes there or whether they refresh or return to that page from another. A unique page view occurs when a visitor loads a page for the first time.
Loading the page
This is a very important value, as it will reveal the time it takes to load your pages. The higher this value, the more likely it is that the visitor will get tired of waiting and leave the page.
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